| 9:24 pm on Aug 8, 2013 (gmt 0)|
You have to add other advertisers and manage what they pay you in order for them to compete with AdSense - it's not automatic.
| 3:41 pm on Aug 9, 2013 (gmt 0)|
In DFP, the key is to have multiple networks competing for the same ad unit and then enable the competition with AdSense where applicable. Impressions through DFP are always more valuable than going direct through the AdSense code due to the competition nature as you indicated. When you set up your DFP, you will specify eCPM's (via price priority is what I do) for each line item and AdSense will compete with those line items.
Another tip is to segregate your traffic as not all geo's give you the same CPMs. If you enter each segment as a different line item, you will further improve your yield because AdSense will compete vs. each line item separately.
| 4:55 pm on Aug 9, 2013 (gmt 0)|
Except what else does as well as Adsense? It usually beats the other networks with which it is competing. Unless you enter a very high eCPM for the other ad network, even if it is not based on reality?
| 4:13 pm on Aug 12, 2013 (gmt 0)|
It's not that some network does as well as AdSense across the board all the time but in certain circumstances other networks can pay a higher eCPM.
If you want set-it-and-forget-it AdSense alone is a very good choice for most publishers. DFP is not a set-it-and-forget-it platform.
It's good for those that have some direct sales, maybe affiliate programs in their niche, etc.
Floors can also be set to show house ads where AdSense might display something less relevant or very low CPM.
| 10:27 pm on Sep 4, 2013 (gmt 0)|
With 90mm page views you qualify for adxseller / doubleclick ad exchange. It's a real-time bidding system that Google handles and might make your life a bit easier.
You can use AdX as you would Adsense and utilize DFP for direct sales and other ad networks of your choice. You just have to set the line items at price priority and set a value cpm base don how those ad networks normally perform.