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CPC is very low.is it due to poor ad placement?
bb25




msg:4594645
 5:33 pm on Jul 19, 2013 (gmt 0)

My site: ----------------------
I have a very low CPC ($0.06) and I'm looking for ways to maybe double or triple this number. I have tested different ad placements on my site but none seem to increase my CPC. Any pointers or advice would be appreciated.

Thanks

[edited by: martinibuster at 6:09 pm (utc) on Jul 19, 2013]
[edit reason] No urls, thanks. See TOS [webmasterworld.com] [/edit]

 

martinibuster




msg:4594647
 6:10 pm on Jul 19, 2013 (gmt 0)

Don't place URLs. Just describe what the site is about and people can tell you. Here, I'll show you how to do it:

The site is about urban hip hop music news. Why is the CPC low?

bb25




msg:4594650
 6:20 pm on Jul 19, 2013 (gmt 0)

Sorry I'm new here. I'll post screenshots instead

Homepage:
<snip>
Any pointers or does everything seem fine?

[edited by: martinibuster at 6:47 pm (utc) on Jul 19, 2013]
[edit reason] Please see previous post on how to proceed. Thx. [/edit]

Chrispcritters




msg:4594654
 6:41 pm on Jul 19, 2013 (gmt 0)

(I assume that a moderator will also remove your screen shots -- but I saw the site before they were removed)

AdSense needs textual relevance to be able to match ads to your content and deliver them to your visitors as well as a placement that works for your site/content layout. There also need to be advertisers who want to advertise to that type of content.

I see that you have large album cover images (which may be a copyright violation for you to display), audio tracks (which may be a copyright violation for you to make available), and very little text other than the album name, a song name or two, and an artist name. That seems to be the case for most pages. When I grabbed a few sentences of a "review" it appears to exactly match text used on multiple other websites...

I think you have bigger issues than just why AdSense is not working well for you..

bb25




msg:4594658
 6:48 pm on Jul 19, 2013 (gmt 0)

Chris,

I have already been in contact with Adsense about the site because I got a warning before for posting download links. The images and streams are not copyright violations, only providing download links is not allowed by Adsense. The reviews are 100% original and written by myself. I did post the reviews onto a few forums, so that may be where you saw duplicate content. So you don't think the ad placement is the issue? If not, do you have any idea why the CPC is so low?

Thanks

Chrispcritters




msg:4594660
 7:03 pm on Jul 19, 2013 (gmt 0)

You'll have to test what placement works best for your site.

As I said above, AdSense needs textual relevance to be able to match ads to your content and deliver them to your visitors ... There also need to be advertisers who want to advertise to that type of content.

48 words of content on a page (outside of the site template, widgets, boiler plate, etc) is pretty darn thin.

If visitors to your site don't find the TEXT of your site informative, compelling, enlightening, interesting, insightful, or educational would an advertiser want to be associated with it?

CPC also varies by the quality of traffic to your site, why they come to your site. CPC varies by niche.

netmeg




msg:4594664
 7:05 pm on Jul 19, 2013 (gmt 0)

You need to read up on smart pricing.

[support.google.com...]

If your site gets nothing but low earnings per click, then you need to find a way attract better traffic.

Google wants traffic that is good for their advertisers - i.e. who convert, who buy things. Because then the advertisers spend more with Google.

If Google doesn't think your traffic is likely to convert (and they have tons and tons of data to do their predictions with) then you may find yourself smart priced.

bb25




msg:4594665
 7:10 pm on Jul 19, 2013 (gmt 0)

Thanks for the replies Chris and netmeg, I will continue to test things out and post back if I have further questions

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