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Lower AdSense CTR from US traffic
wilduck




msg:4593588
 5:02 pm on Jul 16, 2013 (gmt 0)

I am experiencing lower CTR from the traffic from US. I wonder if everyone find the same results. Thanks.

 

netmeg




msg:4593595
 5:17 pm on Jul 16, 2013 (gmt 0)

That's pretty open ended. Suddenly? Over what period of time? how much of a drop? Compared to what? Across multiple sites? search engine traffic? direct traffic? referral traffic?

Gotta be more specific if you want a useful answer.

(My traffic is almost all US, so ... no.)

yaix2




msg:4593608
 6:08 pm on Jul 16, 2013 (gmt 0)

Same here. US site with same content as a European site in another language.

Just checked, and two years ago the CTR for both sites was similar. One year ago that had changed and it was similar to today.

jpch




msg:4593722
 11:22 pm on Jul 16, 2013 (gmt 0)

Mine's actually gone up in the last 30 days.

Chrispcritters




msg:4593723
 11:29 pm on Jul 16, 2013 (gmt 0)

I don't understand why so many people seem to get so focused on CTR alone. Would you really want double the CTR with half the CPC? I wouldn't. Is your eCPM rate down?

wilduck




msg:4593730
 11:42 pm on Jul 16, 2013 (gmt 0)

Sorry for not being specific. My two sites are about college and home improvement in English, attracting traffic from Europe and overall the CTR is usually much higher than US.

martinibuster




msg:4593883
 1:42 pm on Jul 17, 2013 (gmt 0)

USA College related CTR going down in July makes sense because college students are on their summer break. They're at the beach.

It's possible that whatever traffic you are receiving is not on the "buy" part of the buying cycle. Check your top keywords:

Are they product/service related?

Are they research related?

Are they unrelated to purchases?

Home improvement is probably taking a break for similar reasons. People are on vacation or buying vacation related products. Seasons bring on different buying patterns. Subscribe to email newsletter for various USA stores that feature a wide inventory of general products and stores that sell to specific niches. This will help you understand what buying cycles correspond to each season. Or you can try researching Google News using month/season keywords.

Additionally you can run your product keywords through Google Trends [google.com] to identify seasonal fluctuations for keywords [google.com].

HowYesNo




msg:4594685
 9:08 pm on Jul 19, 2013 (gmt 0)

i have 0 ctr from US because they delete all click from US on my (biggest) site :) why? who knows :)

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