Msg#: 4585828 posted 4:41 am on Jun 20, 2013 (gmt 0)
In other words, audience profiling.
What we pioneered 10 years ago was contextual targeting: the idea that if you have an article about cooking, or making a craft, or travel, then we would serve an ad that's relevant to that. So if you have an article about cooking, you have, say, an ad for the ingredients that go in the recipe.
I liked that, more than IBAs. I had to check a domain name and go figure, I've been chased for days with ads about buying the exact domain name. No context at all.