joined:Feb 19, 2012
We moved the entire site to DFP with the GPT tags. CPM of Adsense dropped by 30%.
1. Could it be that using asynchronous GPT tags in DFP hurts ad serving and that GAM is better?
2. Do you think it makes a difference if we define Adsense as competing Line Items and not Adsense as the default "fallback" for Inventory?