|All stats down for a while now|
CTR, CPC, eCPM all went down
| 7:37 pm on May 21, 2013 (gmt 0)|
I have a news blog about an specifc industry (paid TV) and for a while now all my stats are lower than usual.
-I have around 12.000 daily pageviews
-60% is returning visitor but the eCPM for new and returning is the same.
-The above also aplies for organic and direct traffic.
-My CTR went down in the last 3 months by around 40% (the same with the CPC or even more)
-All this while my unique visistor and pageviews continues to grow (around 15% each month)
Anyone can tell me why is that? If so, what can I do?I've tried more ad units, less ad units, different positions, colors, etc.
I know Google serve better paying ads and also pay more per click to sites that convert well, but I can't see why mine wouldn't compared to others in the same niche...
Thanks in advance
| 8:22 pm on May 21, 2013 (gmt 0)|
Are you capturing people who are in a buying cycle, or just people who are looking for news? Because the news people are probably less likely to click.
| 1:33 am on May 22, 2013 (gmt 0)|
Probably looking for news...how can i change that?
but either way, the stats shouldn't have gone down this way...
| 12:36 pm on May 22, 2013 (gmt 0)|
CTR has been dropping for pretty much everyone, I think. You might test some new ad styles; things like colors, background colors, borders. If your ads are blended now, try making them stand out (or if they stand out, trying blending them) Always be testing. I once found out that a color change made a significant improvement.
| 4:35 pm on May 22, 2013 (gmt 0)|
Yes, I'll keep on testing... also implement ad rotation and stuff like that, but I don't know, maybe i've been smartpriced?
| 7:38 pm on May 22, 2013 (gmt 0)|
Smart pricing would affect earnings per click (EPC) and not CTR.
| 7:54 pm on May 22, 2013 (gmt 0)|
I know, but as i said, along with my CTR, the CPC also lowered significantly, while my pageviews grew, therefore, my EPC lowered a lot
| 8:47 pm on May 22, 2013 (gmt 0)|
Smartpricing is a BIG effect. There's no a little bit or gradual as far as I understood it from interactions with adsense staff. Any decline you see that doesn't look like your CPC fell off of a cliff is not smartpricing IMHO.
| 9:17 pm on May 22, 2013 (gmt 0)|
I see, but one thing I noted is that the ads displayed on my page are now from more "amateur" advertisers, like from resselers...