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Results of number of ads test I just ran
avalon37

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4563237 posted 9:05 pm on Apr 9, 2013 (gmt 0)

I just ran a test and thought I would share some results. My site has 3 ads on it; a 728x90 banner at the top of the page, a 728x90 banner about 1/3 of the way down and then a 160x600 in the right rail.

The top banner has always had a really low CTR and RPM, but because the pageviews are so high it still brings in decent amount of revenue. But I recently removed the top low CTR banner hoping a couple things would happen.

I've read many people suggest, including AdSense account managers, that the first ad on your pages has the potential to be the most valuable. And I was essentially "wasting" the top ad revenue potential on a location that was my lowest CTR. So I was expecting that my 2nd ad location, which now because my 1st ad spot, would now see a higher CPC and RPM. This ad location has an pretty decent CTR - much better than the top of the page banner. Well I've seen absolutely no improvement on this good ad spot which is now the 1st ad. I have about 5 different types of pages (and hundreds of each style) and no pages have shown any CPC or RPM improvement by removing a very low 1st ad CTR and RPM.

Also, now I have fewer ads and saw no improvement, so there's goes the theory that less ads means higher paying CPC and RPM's. Sure, my site is only 1 site and if 50 people ran the same test they might see improvement, but I was surprised there wasn't ANY improvement.

 

jpch



 
Msg#: 4563237 posted 12:20 pm on Apr 10, 2013 (gmt 0)

I've read many people suggest, including AdSense account managers, that the first ad on your pages has the potential to be the most valuable.


It's not just the first ad you see on a page, it's the first ad that loads on the page.

https://support.google.com/adsense/bin/answer.py?hl=en&answer=187769

Personally, I've never figured out how to get that code to work with my site so I just make sure I don't have ads in the header area as they underperform for me compared to in the post and sidebar.

avalon37

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4563237 posted 1:10 pm on Apr 10, 2013 (gmt 0)

Thanks jpch.

I currently do not have any ads labeled like I guess I should <div id=”ad1&#8243;>. That said, previously I had my worst performing ad coded highest up on my pages. Now I have the best ad coded highest up on my page and am seeing no CPC/RPM increase. Personally, I'm not convinced the algorithm currently works as perhaps it once did. And my guess is that it is more of a best practice than a hard and fast rule.

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