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Is There An End To The AdSense Pity Party?
incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 12:23 am on Apr 5, 2013 (gmt 0)

I was just reading the continuing monthly soap opera saga that I like to call the AdSense pity party because in no way shape or form has AdSense, or Adwords for that matter, ever been intended to do anything except to increase Google's bottom line.

They don't want publishers to have control nor do they want advertisers to have control and they have always stated that it's supposed to be run by the intelligent algorithms designed to make everything work automatically without human intervention and they never give us those dials and knobs, or even show us the data backing up why they do what they do, so we stare at this black box webmaster welfare machine that can either spit out golden eggs or suddenly a couple of copper coins at the whims of the man behind the curtain who spins the dial on the wheel of (mis)fortune at random times.

Not only that, IMO they don't have the best interests of the publisher nor the advertiser at heart and do many things designed to keep the visitor off the destination website and on Google to maximize the amount being paid Google, the premium dollar, opposed to the oft discounted amounts the advertiser would pay on our respective sites.

How you might ask?

Simple examples are Cache pages, preview, snippets, which often answer the question before the searcher ever leaves Google's page leaving only Google adverts being seen in the first place, not AdSense on our respective sites.

More complex examples of how they're trying to put publishers out of business is local which while it makes sense because of the maps and navigation are decimated local directories and Panda tossed many in the toilet and the rest are battling to stay alive because paid directories, which Yahoo Directory was, are now considered the enemy by the spam team and being devalued and pushed aside although they were the hubs Google originally used to find sites on the web but I digress.

If you're naive enough to buy into Rich Data Formats then you're allowing them to scrape your reviews and other key data and put it on the search page such as Yelp results showing the rating along side each listing thus removing the need to go to Yelp as you scan a bunch of results with ratings alongside. Whether or not you all like Yelp or their kind of sites isn't the point so stay on topic as it's the aggressive way in which sites are being cannibalized to Google's whim as they want to be the final destination and are merely mining our sites for the data to create the ultimate destination and have more or less said so as it's a "better user experience" to not let the user off of THEIR (Google's) SITE - which unless you live under a rock or are just that naive can see they're trying to pave right over the very publishers helping them make money to do it in the first place.

I'm not grinding an axe here, I have no hidden agenda, I'm just telling you how I see it because while everyone is so busy focused on AdSense itself, the bigger picture is you and all your sites are ultimately at risk using this as a sole business model because it's fueling their economy to get to the end game which is to become most of your sites.

Don't get me wrong as I'm a big fan of what AdSense represents as many people has and continue to make a LOT of money from AdSense and those that did and for whatever reason can no longer do so have no voice and it's designed that way because for every site that goes up or down, another site will fill it's place and does.

THEY DO NOT CARE - YOU'RE A NUMBER IN AN INDEX BEING SERVED ADS BUT JUST ONE OF MILLIONS, STATISTICALLY INSIGNIFICANT.

Now that I've gotten that rant out of my system, back to the advertising issues...

The problem is there is no great alternative out there so to stop this no-transparency predatory madness so the solution is kind of grim in that you find something close and try to get big advertisers to follow or maybe get some really bright people together and use crowd sourcing to fund it.

All of the alternatives I've seen focus heavily on the Advertiser and almost always treat the publisher like a second class citizen that can't be trusted, which many can't based on all the MFA and click rings, etc. but there has to be a solution to all this insanity that makes everyone happy and removes us, and the cash fueling the fire of our ultimate demise, out of the equation.

What I'd like to see, and it could even be done in AdSense is they were willing to wake up and realize we're just as much a customer as the advertiser, which removing a few million sites from AdSense would probably make happen.

How hard can it be to make AdWords and AdSense more transparent and give both ends the tools they need to satisfy their needs and not the global needs or a big corporation?

See, that's where the big rub comes in because allowing AdSense publishers to control things to their level of contentment would completely upset the apple cart in the first place by setting base prices limits the number of ads or truly targeting and filtering ads for content also cuts into their earnings.

It's not a matter of could they do it, it's easy to do, but it's not economically prudent for them although the amount of loyalty earned by all the publishers, even if it had a negative impact on earnings which is the prevailing thinking, would alleviate the stress and make people happy which isn't what I'm reading here, it's unhappy. Just knowing the hows and why's, knowing the size of the ad pool or percentage your site is eligible for, or some basic info that tells you it's your site quality, traffic quality, or what factors if any are causing the problem so it can be resolved.

Instead we sit here mostly in the dark wondering if we'll buy a yacht next month, pay the mortgage, or even afford a 6-pack of beer depending on where we end up on the wheel of (mis)fortune this month.

As I see it you could

a) stay the course and potentially let it feed the ultimate end game of being your site as soon as they figure out how to get copyright abolished or

b) find other alternatives willing to listen and adapt to meet the needs of the publishing masses and let the tail wag the advertising dog for a change because without our content there is no place to advertise, remember that

c) crowd source a new solution that meets all the needs of the advertisers and publishers.

or...

d) Hope that MS actually pulls a rabbit out of their Bing Adcenter hat but I don't expect it to be any better than YPN in execution and adoption.

Personally, we've all got so much invested in Google I'd just like to see AdSense finally so some of the things mentioned and a whole lot more but considering the length of time this has been going and nothing has really changed other than the AdSense interface, I really don't hold much hope for the kinds of things publishers want because we're just free content and not the holders of the AdWords checkbooks making us the necessary component they'd just as soon not have to deal with.

Cathartic rant over as I don't see any end to situation because both publishers and advertisers fear change more than anything so even if we built it they may not come for fear Google would stop sending them traffic if they ran a successful AdSense competitor.

 

Leosghost

WebmasterWorld Senior Member leosghost us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4561552 posted 12:56 am on Apr 5, 2013 (gmt 0)

+ a good few internets for that one Bill ( I've been saying most of it for a good few years now ..even here ;)..But Google is not going to allow publishers more control..ever..

Bing , Yahoo and YPN are failures..dead men walking..

Advertisers are almost as scared of Google as adsense publishers are..

Agencies and middle men make so much money of handling adwords accounts that they are not going to get behind any independent "new kid" ( no matter how it is set up ) to any real degree in case Google shuts their adwords accounts..

The only hope is legislation to put some transparency into the "black box" ( which is really just elaborate tinted windows for hiding behind )..and that is not going to come from where you are posting from, Google know far too much about the surfing habits of those who are being lobbied ( and the lobbied, are very very aware of that ) to worry..

adsense is a way to get the content slaves to make their own collars and chains..shiny and good looking some of them may be, with baubles paid for with adsense cheques, but they are still collars and chains..

breeks



 
Msg#: 4561552 posted 3:22 am on Apr 5, 2013 (gmt 0)

they don't have the best interests of the publisher nor the advertiser at heart and do many things designed to keep the visitor off the destination website and on Google to maximize the amount being paid Google


I think that sums it up.

wa desert rat



 
Msg#: 4561552 posted 6:16 am on Apr 5, 2013 (gmt 0)

A pretty pithy description of the situation. As a newcomer to Adsense I have noticed that while there are a lot of people who claim to understand how it works, no one really understands how it works. I don't even think Google fully understands how it works. Theoretically if we fail then Google fails but then, I don't understand how it works either. Regardless of how much analytical data we get from whatever source, we get paid what Google decides we get paid.

In this regard we're much like orchardists who are told by their packers how much they will receive for apples, peaches, cherries, etc. AND how many of those are "culls" and how much the farmer will be charged for daring to send those culls to the packers.

I'm two weeks into an Amazon test and so far there is no income there despite quite a few clicks. Next month I'll have to see if I "qualify" to try some of the other programs. As long as Google has no real competition and still provides some meager income most publishers (including me) will stay with them. After all, the alternative requires real work.


Welcome to farming.

nomis5

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4561552 posted 11:15 am on Apr 5, 2013 (gmt 0)

I'm not sure that the basic premise behind Incredibill's post is at all true.

Yes a very noisy minority on this site (and others)complain about rapidly falling Adsense earnings but I suspect that they are only a minority.

The truth might well be that the near silent majority on this particular subject is doing fine.

The other problem with the post is that it lumps the majority into the same category. Well, we are not all in the same category, we all have very different websites, very different income expectations and even more different levels of success.

And even if it were true that the majority of us are suffering from falling Adsense income, the reason isn't necessarily that G is paying out less to publishers, in fact the opposite appears to be true.

jpch



 
Msg#: 4561552 posted 2:11 pm on Apr 5, 2013 (gmt 0)

The Pity Party will never end. When you have something good and lose it it's human nature to complain and whine about losing it. I always enjoy reading the very few posts on here about the people that are thankful for AdSense, and especially the ones that are still appreciative of what they had even when their good run comes to an end. My earnings have increased every single year for the last 6 years and I'm very thankful for that. However, I am still prepared for the day they crash or end altogether. If/When that day comes I'll look back on my total AdSense earnings in amazement as I do now. I might cry and whine for a day or two, probably panic a little as well as I implement Plan B, but then I'll get over it and move forward.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 2:35 pm on Apr 5, 2013 (gmt 0)

I agree with you nomis. The OP's post is debatable at best and flat out trolling at worst (Ha! Back at ya and onya Bill!).

I was just reading the continuing monthly soap opera saga that I like to call the AdSense pity party


The WebmasterWorld adsense forum is head and shoulders more useful and more pleasant to browse than the cesspool over at Google's own AdSense forum. If you want a pity party, pull on your knee-high boots and go muck about in the repetitive posts by liars, cheats, and other assorted AdSense bandits over at Google's AdSense forum.

Our AdSense publishers are a wide range of those who are up and coming and those who are doing well and enjoy sharing to help those who need the help. As a moderator I don't appreciate off-topic posts and that's what bothers me about posts by members who have quit AdSense and are bitter. As long as they stay on topic it's all good, I'm happy about on-topic posts. But once those members stray off topic they are now undermining the discussion and the quality of this forum.

...because in no way shape or form has AdSense, or Adwords for that matter, ever been intended to do anything except to increase Google's bottom line.


Kind of stating the obvious? Most businesses are in business to improve the bottom line, including yours and mine Bill.

They don't want publishers to have control nor do they want advertisers to have control...


The Google AdSense managers read our forum and take our feedback into consideration. Controls like the advertiser block list are a result of feedback that the publishers on WebmasterWorld's AdSense forum gave. Our community members clamored for more control and Google gave it to us. That is just one example of many illustrating how Google has given our more publishers control.

...or even show us the data backing up why they do what they do...


That's an interesting point, Bill. Is it possible to reveal that data in a meaningful way without revealing the algorithm itself?

, so we stare at this black box webmaster welfare machine that can either spit out golden eggs or suddenly a couple of copper coins at the whims of the man behind the curtain who spins the dial on the wheel of (mis)fortune at random times.


Bill, that's a fair point. But I don't believe that our entire community operates AdSense in such a passive manner. Yes, some do. But the majority of our members do not sit passively waiting for coins top pop out.

We have control and frankly that's best because sites, layouts, traffic quality are different and it's up to us, not Google, to determine the best way to deploy AdSense. That involves rigorous testing. That is perhaps where some publishers fall behind, in the testing phase. Some publishers need help with it and that's part of what this forum is about. Helping publishers identify best practice methods for testing out the best way to monetize.

Not only that, IMO they don't have the best interests of the publisher nor the advertiser at heart and do many things designed to keep the visitor off the destination website and on Google to maximize the amount being paid Google, the premium dollar, opposed to the oft discounted amounts the advertiser would pay on our respective sites.


That's a fair observation. But let's be frank, answering a query by showing a list of websites is a quaint method that is long past its expiry date. Traditional SERPs are nothing more than a dynamic Yahoo Directory. Can you blame Google for trying to find a more effective method for answering a query, one that is more useful than a hit-or-miss directory-style list of websites?

It seems somewhat self-centered to imply that changes to the way SERPs are displayed were made to undermine AdSense publisher revenues. Perhaps that's the effect, but not the intention. No link.

1. The cache existed before AdSense and it has actually been deprecated in the SERPs.

2. Most people don't know the cache exists because it's been buried two clicks away from the SERPs.

3. The revamped SERP displays was designed to improve the user experience by getting away from the Yahoo Directory list experience. This isn't the nineties anymore.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 4:55 pm on Apr 5, 2013 (gmt 0)

Hmm I seem to be right in the middle between IncrediBILL and martinibuster. I agree with about half of each of them says.

We have very little control as publishers. Advertisers do have some control (a lot more than publishers) but not enough. Everyone is in it for their own bottom line (I mean, geez, that's a Captain Obvious statement if I ever heard one) Individually we (and our sites) are certainly statistically insignificant. Yea, they treat us all like we're potential MFA and click fraudsters, and they kind of have to because there's probably more scammers than there are legitimate publishers, but there have been some signs that they are starting to take long term legitimate participation in the program into account. I think the writing is on the wall for directories, even high quality niche directories, regardless of what Google thinks of them; I operate primarily in B2B and people have been moving away from them since before the first Panda. I think Google will keep people on their own web properties as much as they can, but they can't serve everything and they know it.

Basically AdSense is what it is, and either you can work with it and deal with what it is, or you can't. Google may make small changes based on (RATIONAL!) feedback, but they're not going to majorly overhaul the program to please publishers. So you damn sure better not build a business or a lifestyle on it. Use it to AUGMENT your business or your lifestyle, but continue to develop other sources. It's the only thing that makes sense. I do pretty well with AdSense. I also do affiliate, direct advertising, consulting, and I haven't quit my day job.

IanCP

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4561552 posted 10:39 pm on Apr 5, 2013 (gmt 0)

Yes a very noisy minority on this site (and others)complain about rapidly falling Adsense earnings

I think quite a few of those, myself included, aren't ever complaining about AdSense as such, but the ensuing consequences Panda and the Zoo have had on traffic.

Something none of us can control.

dcheney

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4561552 posted 11:31 pm on Apr 5, 2013 (gmt 0)

AdSense isn't perfect. Never was, never will be.

I've been using it for a bit over 9 years and I'm quite happy with the results. But I'll gladly admit that my goals have always been modest - my website is a hobby - nothing more.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 12:31 am on Apr 6, 2013 (gmt 0)

1. The cache existed before AdSense and it has actually been deprecated in the SERPs.

2. Most people don't know the cache exists because it's been buried two clicks away from the SERPs.


True, but the preview which is even a more flagrant swipe at our copyrights is a mere mouse move away and shows exactly what you need which may be a good experience for Google visitors, not so much for my site. Worse yet, the cache page at least displayed actual AdSense code and gave you an opportunity to share the wealth there the Preview page shows a screen shot and NO opportunity to share the wealth. Think about it.

@martinbuster & @nomis, you miss my biggest point which isn't whether or not your earnings are going up and down, it's whether Google ultimately wants to replace you which they've been doing to me, my competitors, Yelp, movie sites, and a whole bunch more and they smile and hand you big fat checks until they pull the rug out and look for their next victim.

FWIW, finding advertisers isn't that hard as netmeg will attest that if you rank well they'll find you. If you have enough traffic you just need a media kit page describing your traffic and available ad spaces, rates, a PayPal account where they can swipe a card and a self-service ad system so they can upload their own creatives into the spots they want on your site.

It may take a little work to get there but having an alternative that you control, for those with the traffic levels to support such things, beats the heck out of being held hostage by a potential competitor.

Let me tell you the potential is far more than you think.

Agree, disagree, I don't care as long as people are actively thinking about their options and the repercussions of being too dependent on Google and AdSense in particular.

At a minimum it might be time to rethink your business plan, assuming you had one to start with, and ad more options to spread the income sources and traffic sources so you're not put out of business if a single source fails. Some of my older business models are still perfectly viable on Bing, Yandex, etc. and still purring along on those sites and I'll milk 'em dry. Surprisingly AdSense still pays even with those sources of traffic, who knew ;)

micklearn

5+ Year Member



 
Msg#: 4561552 posted 6:23 am on Apr 6, 2013 (gmt 0)

I guess what bothers me the most are things like this that aren't true anymore (And, no, I don't own a blog)- "Blogger provides a simple way for you to make money with your blog. AdSense is Google's content-targeted advertising program."

[support.google.com...]

Sometimes I come across ads on sites that are so poorly targeted that it reminds me of the horrible Yahoo! ad network. They aren't content-targeted ads that G is providing, nor interest-based, or retargeting, the ads are just way off. Why is that happening while the ads in SERPs are spot on?

Play_Bach

WebmasterWorld Senior Member play_bach us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4561552 posted 12:47 pm on Apr 6, 2013 (gmt 0)

it's whether Google ultimately wants to replace you which they've been doing to me, my competitors, Yelp, movie sites, and a whole bunch more


Bingo. I'm feeling the squeeze more and more every day. Panda, Penguin, EMD, and Google's ad dominated layout to suppress organics (i.e., US), have been very effective at marginalizing my sites. Reminds me of the businesses that found themselves without any traffic following the Bay Bridge collapse in 1989 [youtu.be...] . Tough to make a buck if nobody comes in the store! Thanks for the posts Bill.

wa desert rat



 
Msg#: 4561552 posted 9:07 pm on Apr 6, 2013 (gmt 0)

I've been a network engineer since 1999 and I must say that the Adsense community is completely new to me. I put Adsense on a blog in 2009 but did not follow through with anything other than content because, at that time, content was what I was interested in.

Then, in February of 2011 I started a forum and in January of 2013 decided to see if Adsense could at least pay the hosting fees. I was not interested in making it a business, mind you.

I had been relying upon the forums "who is on line" information to give me some idea of how popular the web site was. When I added the forum to the blog I finally went through all the hoops with Google and started looking at the Adsense reports and Analytics and, just a short time ago, another analytic tool that gave me much more granular data.

I discovered that in January my little forum was getting over 300 unique visitors a day and each one of them was reading about 5 pages and my bounce rate was about 55%.

But now, in April, I'm getting almost 600 uniques a day with the same 5 pages per visitor with a similar bounce rate. What's more, I'm getting many more of those visitors being fed to my site by Google searches.

The income from the Adsense ads is, let's face it, not exactly overwhelming. But it is enough to pay my hosting charges with a few pennies left over. And it seems to be growing.

Why is it growing? I admit that not looking at any analytics for the forum for over 2 years means that I mostly have no idea how many visitors it was getting. But once I did start to look the growth was startling. And I don't think that it's coincidence that the growth really turned sharply upwards as soon as I put Adwords on the site.

So, while I understand that lots of publishers are having traffic reduction and/or income reductions, it appears to me that Google is actively pushing visitors to my site just because it now has Adsense. What's more, Bing and Yahoo are now being shown as referrers whereas in January and February they were noticeably absent.

In January my Alexa rating for the forum was well over 2 million. The other day we cracked a million.

What have I done to deserve this growth? Well.... nothing other than sign up for Adsense. Remember that this was not a business but just a hobby. I had put no effort into "growing" the site other than to add content from time to time. But frankly, the users in the forum add more (and better) content than I do, anyway. All I've done is simply provide a place where their content is appreciated.

So, while Google's Adsense is clearly a "black box" I think that there must be an algorhythm in there somewhere that says that it's in Google's best interest to drive visitors to websites that display Adsense ads.

Likewise, there might be an algorhythm that looks at sites and determines that driving visitors to that site is not in Google's best interest.

Or maybe just that the ways of Google are mysterious and not for us mere mortals to understand...

I dunno.

moTi

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4561552 posted 3:42 pm on Apr 7, 2013 (gmt 0)

Theoretically if we fail then Google fails

that's what always gave me hope. but then again:

I think that there must be an algorhythm in there somewhere that says that it's in Google's best interest to drive visitors to websites that display Adsense ads

only as long as they can't reproduce your content through their own data accumulation.

the crucial point imo is, that statistically google always earns more of an ad dollar spent directly on their own estate - they don't have to share it with the publisher, that's obvious. but not only that. in addition, it is in most cases more efficient to have the concrete commercial user query satisfied on their property than in a roundabout way through random ads on a publisher's website.

in consequence and looking at the stats, over the years not only the proportion of content network ads is declining vs ads on google property, but also the respective amount earned through ads on the content network can't keep pace with the serps ads - which is mutually dependent. and of course they continue to work on expanding their best performing ad placements. classic double whammy for the publisher.

so, yes, surely this is the reason why they try to collect as many content as they can and be the one-stop shop of the internet. all the more important would be to "hide" and protect your content from them in all ways you can think of. if only crawlability wouldn't stand against this endeavor.

which leads to my point of criticism since several years: the double-dependency on google a) with traffic from their serps and b) with income from adsense. this is totally unhealty and destined to fail in the end. the best solution for the economy i can think of would be to split the google monopoly in two independent corporate units: search and advertising.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 5:20 pm on Apr 7, 2013 (gmt 0)

over the years not only the proportion of content network ads is declining vs ads on google property, but also the respective amount earned through ads on the content network can't keep pace with the serps ads


You can't blame that all on Google. For most of my clients, I don't run ads on the display network at all, and when I do, I bid a lot less. It's a ton more work on the advertiser end, and a lot less sure of return in my B2B niches than search ads. And I'm not the only one by a longshot.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 6:13 pm on Apr 7, 2013 (gmt 0)

You can't blame that all on Google.


I put a fair amount of that blame on all the MFA, scraper, spun content, RSS aggregators and other auto-generated junk and affiliate sites with the only purpose in life being pages of keywords to attract traffic that will click ads to escape their sites. Some advertisers don't care as they think any click that brings eyeballs is a good click but the majority are smart enough to know that they don't want to be associated with just rubbish as it tarnishes their brand. Scrapers and MFA always try to justify their ill gotten gains in both content and earnings saying "who does it hurt?" and now you know and they know too but they don't care anymore than the guy robbing the local liquor store cares who he hurts either.

Thanks to all the GRQ schemes trying to mine AdSense, everyone suffers but they don't care because they came, they looted, they left and what few legit content producers and UGC sites that are left in AdSense don't get the same advertisers they used to thanks to sites like those where people often only had links in AdSense as their sole means of escaping a page.

It's kind of like being the last humans left after the power tripping idiots finally push the button and what's left of AdSense is the equivalent of the nuclear winter for AdSense publishers.

Discuss.

Play_Bach

WebmasterWorld Senior Member play_bach us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4561552 posted 6:28 pm on Apr 7, 2013 (gmt 0)

I put a fair amount of that blame on all the MFA, scraper, spun content, RSS aggregators and other auto-generated junk and affiliate sites


Agreed. From the beginning Google really dropped the ball by allowing everybody in and the bad guys just ruined the program. martinibuster's post awhile back about why Google doesn't promote the content network also makes sense. In short, AdSense is the table scraps for what Google doesn't get on it's own.

With the shift to mobile, Facebook, Panda, Penguin, EMD and other unforeseen upheavals, even if another ad network like Microsoft or Facebook ever materializes to challenge AdSense, I fear it may be too late. The tide has turned.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 7:22 pm on Apr 7, 2013 (gmt 0)

With the shift to mobile,


Mobile is an even bigger nightmare for advertisers because I've never purposely clicked a mobile ad once yet their pages pop up because the ads are at the very top or bottom of the screen, and a Samsung Galaxy really has no border for the screen so just the act of holding the phone is going to click ads if you place them on any side at the edge of the screen. Heck, just putting the phone in my pocket has accidentally clicked ads. I know mobile advertisers are getting royally ripped off if others are having even close the same experience I'm having with accidental clicking.

While I hate interstitial ads, the games that use them instead of the little ads that always get clicked by accident are by far IMO the best solution for advertising on a cell phone even if canceling/dismissing the ad is a bit annoying.

Even before my eyes recently got cataracts I really didn't see whatever was in those tiny little mobile ads because they were just too tiny to bother straining to read.

Phones need to go another route, audio perhaps, or ads showing up in your notification lists instead of some tiny junk you can barely read with unfathomable micro images you can't make out and click accidentally. Having a "COUPON FROM McDs" or something like that show up in my notification, assuming it was something of interest, would probably get my attention and generate a sale.

The real problem with all this mess it's random ads and Google was making great strides in interest ads but all the privacy nuts have slowed that down. I really don't mind ads if it's for stuff I actually want vs. random crap like fabric softener and toilet paper or some Escalade I'm not buying.

AdSense would really rock it out of the house if they allowed customers to opt-in to what they liked and, like back in the day, do REAL targeted ads when you're on a specific type of website. If I'm looking for TVs but just had a water pipe break and on a plumbers website I want ads of plumbers, not TVs and Google just doesn't get that simple concept. When they started messing with my ads and mixing crap into what was previously spot on well targeted ads just for my niche we were rolling in the money and the more they deviated from that path the more earnings suffered and there's nothing I can do except spend all day trying to block ads that aren't related to the site and they don't even show you the tip of the iceberg as it's a global site, so it's a no-win scenario, it is what it is, and I resell the AdSense space to niche buyers every chance I get.

Now that I'm thinking about it putting a couple of stand alone offers in the mobile devices notification list is genius, esp. if you're driving along and have some coupon app that maps offers (GROUPON?) to location and alerts you when you're near a place offering a deal, esp. around lunch or dinner time.

I should write that app :)


Another thought as people ask why Google likes the Wiki so much is the content is all freely licensed like DMOZ and while they don't run AdSense they don't run any competing ad networks either. If you want to become the destination mining an open source free content network with lots of valuable content and putting it at the top of your pages to make your site the final destination with answers is the smartest thing you could possibly do if you're Google and want to keep people clicking ads on your site.

Notice that if you look for any definitions or such that the SERPs manage to have spot on snippets from the dictionary/thesaurus sites as well, even though those sites run all sorts of ads you'll never see them because Google makes sure you get the answer you need from the first 10 search results. All the hard work all these other people put into those sites is completely wasted as people never get that far. Maybe some do but I rarely do anymore as I don't need to if the answer is already in the SERPs.

There are many more examples and they're pushing down lots of service sites in favor of local, I just happened to be one of the first niches to get hammered. Soon you probably won't be able to find Angie's List, Yelp or Rotten Tomatoes as these are the kinds of things they want to become with G+ and local.

I'm sure AdSense shows them just where the money is too so we're giving them complete insider information about where the paydays exists so Google doesn't even have to try to figure it out, they just run a report and see where the best payola is by category from the highest to lowest paying sites and we just gave it all away for some chump change as they will scale it and take the money from you and all your competitors just like they did mine. Easy come, easy stolen.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4561552 posted 10:41 pm on Apr 7, 2013 (gmt 0)

Now that I'm thinking about it putting a couple of stand alone offers in the mobile devices notification list is genius, esp. if you're driving along and have some coupon app that maps offers (GROUPON?) to location and alerts you when you're near a place offering a deal, esp. around lunch or dinner time.


Do you have ANY idea how useful that would be to ME?

Play_Bach

WebmasterWorld Senior Member play_bach us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4561552 posted 10:45 pm on Apr 7, 2013 (gmt 0)

> I'm sure AdSense shows them just where the money is too

My conclusion as well, Bill. After a decade running AdWords and AdSense, you can be sure Google knows exactly where the money is, and where it isn't. Just like with the online dictionaries, if Google can find a way to provide the same info, they'll do it. So what if a few thousand websites go down in the process? As far as Google is concerned, all's fair game for the taking. Good luck everybody.

explorador

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4561552 posted 2:42 pm on Apr 8, 2013 (gmt 0)

Back in the day no just anybody had Adsense, it took days to get your account, your content was checked and you actually had human contact. Then G opened the doors to anyone and anyone had trashy sites with copied content... it rocket skied. You can actually trace a line on the graphs on when Adsense allowed anybody in and another line when the internet got filled with stolen content. Both lines look very alike.

Bill: Another thought as people ask why Google likes the Wiki so much is the content is all freely licensed like DMOZ and while they don't run AdSense

It's terrible to do serious research only to find it copied to the Wiki... oh yes "collective knowledge".

Play:After a decade running AdWords and AdSense, you can be sure Google knows exactly where the money is, and where it isn't. Just like with the online dictionaries, if Google can find a way to provide the same info, they'll do it. So what if a few thousand websites go down in the process? As far as Google is concerned, all's fair game for the taking. Good luck everybody.

Exactly, sad true. Adsense it's a great monitoring tool.

ChanandlerBong

5+ Year Member



 
Msg#: 4561552 posted 5:47 pm on Apr 8, 2013 (gmt 0)

You have to stop caring about Google. If ever you trawl these boards hoping for "trade secrets" to help in your business, that's it. It is the secret, honestly. I did it in 2005. Finally stopped suckling at their teat.

There are those especially on this sub-forum who are utterly addicted to Google, totally juiced up on AdSense, checking stats hourly, moaning that stats are stuck, that their 2 dollars isn't going up to 3 yet.

In 2005, 93% of my website earnings were from Google and then I would promptly turn around and give 30% of it back via AdWords. I had a sick site. It was very poorly despite earning quite a bit.

Now my turnover is six times more, my Google reliance is 10%, probably less. I have an app coming out next month that will put that reliance down way into single figures. If I get the "dreaded email" off AdSense, I'd barely notice the ripple.

I made the decision in 2005 to kick the G habit for so many of the OP reasons and plenty more besides.

You really have to do it. As the saying goes, if you're not part of the solution when it comes to your website and its financial health, you're very much part of the problem.

What will you do today to solve that problem? Wean yourself off it.

My name is ChanandlerBong and I was a G addict.

explorador

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4561552 posted 8:55 pm on Apr 8, 2013 (gmt 0)

That's very true Chanandler. Been out of that addiction for a while :) numbers are down (except from traffic, that's pretty up) but I just don't care as before, I don't suffer anymore but I'm not fully out of G, I'm working on it.

jpch



 
Msg#: 4561552 posted 1:02 am on Apr 9, 2013 (gmt 0)

At a minimum it might be time to rethink your business plan, assuming you had one to start with, and ad more options to spread the income sources and traffic sources so you're not put out of business if a single source fails.


True words of wisdom and more so if you rely on Google Search for a large percent of your traffic.

What will you do today to solve that problem? Wean yourself off it.


Have slowly been testing my "Plan B" options...some are better than I thought. Paying down debt...turned myself into a slave like so many other Americans with access to easy credit. When I'm debt free my reliance on Google (or anyone else) for income won't be as critical.

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