Msg#: 4556267 posted 1:23 am on Mar 19, 2013 (gmt 0)
We've made adjustments to our site that means the sections with ads in have less content i.e. people are not reading long articles before getting to the ad. So, ads are being clicked much quicker than before ...
... and our earnings-per-click have dropped to 20% of what they were last month.
Msg#: 4556267 posted 6:48 pm on Mar 19, 2013 (gmt 0)
Smart pricing is designed to help advertisers confidently bid the maximum they’re willing to pay for their ads, which will increase publisher revenue over time. If a click is determined to be less likely to lead to a business result like a purchase or a newsletter sign-up, an advertiser’s maximum bid may be reduced.