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|Have You Been Affected By The Nessie Update?|
5,000 of you have!
For those wondering what may, or may not, be happening with their AdSense arrows (Nessie).
|User Mike in adsense forum get response from Adsense support: |
"""Thank you for your email.
On Friday 9th, a change went out that removed the arrow button (Nessie) from the text ads appearing on about ~5000 publishers websites. These publishers possibly intentionally or unintentionally have ad implementations that mislead users as measured by the rate of accidental clicks. For these publishers we will continue to serve ads but we have removed the arrow button. These changes are meant to optimize the experience for advertisers, publishers and users alike. Some of these publishers may see fluctuations in their CPCs, CTRs and/or RPMs from smart pricing due to these implementations.
We have put together this FAQ:
Q. Why is the button no longer on my website?
A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and lift earnings for our publisher clients in the long term.
Q. Why was the button removed from all the pages of my website?
A. Our systems have determined that some ad elements in text ads implemented on your site are not performing well for users, advertisers, and/or the publish network, therefore, the arrow button may not display on your ads moving forward. Different ad elements may or may not appear in text ads depending on what is deemed best performing for users, advertisers, and publishers. We believe these changes will encourage advertisers to spend more on the network, and in our publisher clients in the long term.
Q. Why has my CTR gone down?
A. Clicks/CTR are largely a factor of ad type, ad rendering and ad placement amongst others. Depending on the performance of an ad unit we may change how ads are rendered to prevent accidental clicks. You may want to check your ad implementations as they may be causing users to take unintended actions. Please see How you can help to prevent invalid activity for more.
Q. Why has my CPC gone down?
A Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.
Q. Why has my Revenue/RPM gone down?
A.. Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements.
Q. Can I do anything specific to get the button text back?
A. No. While we canít draw specific conclusions about your site, in general our algorithms are designed to optimize and reflect the value users and advertisers are receiving from specific ad placements. This can change over time and may or may not include additional ad elements like the clickable button.
Our internal team is working on this now and will have more information on the network wide impact of these changes.
Thank you for your understanding. "
I donīt have arrow in my site if you are seen it in a desktop, while yes in tablets.
What I do not understand, we are in 2013, if why Google was given us good CPC and much more clicks to those now considered "theoretically" invalid clicks. When Google now takes minutes to see if a click is invalid or not.
If in January I have received $s per validated click, then now it seems that those were "invalid". I do not understand.
I seems that last months, December and January, we were back to 2006 were there was not the current sophisticated algorithms to determine invalid clicks.
Has anyone found a solution for this penalty? One of my sites got hit by this but it hasn't changed much in 5 years so I don't see why Google would do something like this. Luckily 1/2 of the traffic is mobile and those ads still have nessie. Unfortunately in order to recover some of the desktop revenue I've had to resort to ruining the user experience by placing ads in places I thought I never would. Interrupting the user experience with massive ugly ads is the only way I've found to regain income so far and even that's only 20% of the earnings before the nessie penalty. My whole philosophy behind the site was to make a better user experience but now there are blogs competing with me that basically copy and pasted content from multiple sites. Why is my custom scripted site being punished when these spammy blogs are competing for rankings and making the money? Makes no sense to me at all. I'd love to take my 500k visits/mo to another ad service but even with this penalty it's still the best.
The whole idea of the big arrow was totally unethical on Adsense's side. How could anyone, for even one second, not think that their whole motivation for them was to dupe website visitors into thinking they were navigation.
The proof is here:
1) On sky scrapers, the arrow was often positioned quite separate from the ad text, toward the bottom.
2) On leaderboards, the arrow was pushed way to the right, the text to the left.
It's just so incredibly hypocritical for Adsense to blame/punish the web publisher for the ads performing exactly as they were designed.
I complained about them here some weeks ago. My whole motivation for entering the realm of responsive website design (in this case increased size of text and navigation on mobile devices) was because of those stupid arrows and trying to counter act the way they tricked people.
By the way, I'm not one of the 5000.
I went through my adsense stats, looking at march 9th for my entire portfolio of sites.
Not only am I one of the 5000, im like 40 of the 5000! Only a few of my sites are not one of the 5000.
Yeah.... im not being targeted at all. F-ing google. Thanks for ruining my life asshats. Thanks for the warning of a 60% revenue drop. My family will easily adjust to this. Poof just like that.... yeah thanks. So now I know this is the new norm and it aint coming back.
|RestAssured: The arrow definitely increased the earnings on my high traffic site, by a huge margin. December/January were my biggest months ever. |
Now that it's gone, the text ad CTR & CPC is laughable in comparison.
The arrows also increased my earnings the week they appeared, then earnings went down and have been down. Confusing... the arrows are misleading, in fact when I first saw them thought it was about those sliding ads so I clicked on one expecting to see another ad in the same place.
I guess some high numbers have to do with curiosity of visitors clicking on the arrows.
So I talked to an AdSense rep today and apparently the presence of nessie is algorithmic, part of the algorithm detects whether the button can be perceived as part of the site navigation. I had 2 large leaderboard ads, one at the top of the content and the other at the bottom and apparently nessie could be mistaken for a pagination button.
So the solution is to move the ads into the content so the arrows don't appear as part of any type of navigation. I've never really though about users mistaking the nessie arrow as pagination. It's the wrong color and too big to be part of my menus.
I've always believed that putting the ads around the content provides the user a better experience and that I was doing the users a favor by not having ads all in their face while they read. Apparently they loved the content so much that they would click the arrow, thinking it was the next page, but when they realized they clicked an ad they would close the ad window resulting in an invalid click.
I guess we're almost forced to put ads into the content to prevent the ads with nessie looking like navigation. Make your site look like crap but make more money doing it.
I hope this gives people some insight, it just frustrates me. I try to keep ads away from menus to prevent this situation.
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