|Have I been smart priced? Should I panic?|
| 5:57 pm on Mar 14, 2013 (gmt 0)|
In the last 7 days I've seem a drop in my RPM (earnings for each 1000 impressions) from about $40 to $25.
The CTR has dropped a little bit, and the CPC dropped quite a bit.
As I was sure to be Smart Priced, I decided to start showing ads only to visitors coming from SEs.
What impresses me is that my CPC is the same now as it was before, even though I expected the visitors from SEs to yield a higher CPC.
Now I'm not even sure if I'm Smart Priced, and/or if I should keep showing ads only to SE visitors.
| 8:49 pm on Mar 17, 2013 (gmt 0)|
$40 RPM? Sounds legit.
| 9:44 pm on Mar 17, 2013 (gmt 0)|
I would love to be smart priced at $25 RPM.
| 9:45 pm on Mar 17, 2013 (gmt 0)|
And yes, you probably should panic. Or you could Keep Calm and Carry On.
| 11:41 am on Mar 18, 2013 (gmt 0)|
Yes panic, and if you can't find a reason to panic then be sure there is one just round the corner.
$40RPM - sounds exceptionally high to me.
| 2:39 pm on Mar 18, 2013 (gmt 0)|
@All - About the RPM, I never knew this was high. I'm actually talking about page RPM though, which is higher than the RPM for each Ad.
@nomis5 - What do you mean?
| 2:55 pm on Mar 18, 2013 (gmt 0)|
Personally, I believe we're *all* smart priced - the smart pricing is built into the entire system. And sometimes that works to our advantage, and sometimes it doesn't.
Advertisers don't want to pay full price for clicks on sites that don't convert. That's why Google came up with smart pricing.
Whether or not you panic is up to you. Me, I'd be looking to see if there are any patterns I can spot as far as what has dropped - is it sitewide, or over specific pages, is it a particular type of traffic, or a particular ad unit.
There's not a lot you can do, but you won't know until you figure out what might have changed.
| 3:12 pm on Mar 18, 2013 (gmt 0)|
@netmeg - Thank you for your useful reply. Can't say the same to others...
| 4:13 pm on Mar 18, 2013 (gmt 0)|
Back when adsense support was more chatty than they are nowadays, I mailed back ond forth with one of them about smart pricing. The conclusion from that exchange was that smartpricing is something you have or do not have and if you have it it is a huge hit, there was according to that support person at least no "little bit" of smart pricing, it was always a very big hit. I doubt going from 40 to 25 RPM would mean smartpricing. I'd first look at CPC to determine it and if it's not a big factor (10 is big), I'd rule out smartpricing and consider other options such as somebody who used to target you dropping out, A|B testing by an advertiser, A|B testing by Google, those ugly arrows, Google giving the better paying ads to somebody else, ...
Smartpricing would be the last om my list, unless I'd see a CPC cut by a factor of 10 or more.
Dear GOOG: if you ever do that to me, I'm out.