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Google AdSense Forum

AdSense PageViews Differ from Analytics PageViews

 4:19 am on Mar 3, 2013 (gmt 0)


I've haven't used my adsense account in over 1 year, and yesterday I've started a new site and added Adsense on it.

The reports have updated once, about 3 hours after adding the adsense block, and since then no more updates. It's been over 24 hours since then.

I also have analytics and the pageviews in analytics are showing correct, but the pageviews/ad impressions in Adsense are just not updated.

Anything I can do, is this normal?



 6:58 am on Mar 3, 2013 (gmt 0)

AdSense has to crawl your site before it'll start serving ads and it usually takes a few days to get the ball rolling. I manually open all the pages on a new site to make sure the AdSense code is executed and active when I start one.

Also make sure it's in your allowed sites list in your AdSense setup.


 7:37 am on Mar 3, 2013 (gmt 0)

The site is not new. IT's 2 months old, with all 150 pages indexed. The ads are being displayed.

Adsense is showing 25% of the actual page views that analytics is reporting, and 0% CTR.

Since the pageviews are not properly reported, I'm thinking that CTR is also not properly reported.

Analytics = 4.000 pageviews
AdSense = 1000 pageviews, 0% CTR

I know sometimes CTR on certain niches can be low, but 0% is just not right for 1k pageviews (which is not accurate anyway).

Edit: I've just linked the adsense account to the analytics account. Will wait a few hours and see if there's a difference in reports.


 9:12 am on Mar 3, 2013 (gmt 0)

Adsense is showing 25% of the actual page views that analytics is reporting, and 0% CTR.

Analytics page views and AdSense page views will never be close for a wife variety of reasons including but not limited to bot traffic making screen shots, visitors with ads disabled, and I don't remember if PSA ads show as impressions or not.


 11:02 am on Mar 3, 2013 (gmt 0)

I can understand that, but bots and adsense disabled users can't account for 75% of traffic, right?


 4:37 pm on Mar 3, 2013 (gmt 0)

Yes it can when you have really low traffic the bot traffic can easily outpace real visitors.

I would be interested in comparing the visitor traffic from your raw log files to GA as well.

I think you might have something else going on as well but it's hard to tell without hands on like having someone actually clicking an ad or two and seeing if it records it.

Might be worth dropping a line to support to verify it's all OK.

FYI, if you want to find out if Google is displaying a bunch of PSA ads I used to set up a special alternate ad page which I could check for in my raw log files to see if it was being loaded and that can be a real eye opener.


 6:21 am on Mar 4, 2013 (gmt 0)

Thank you for your reply.

This is getting ridiculous.

My analytics data for March 3 is reporting: 7.2k pageviews and 2k visitors

Adsense reports: 92 pageviews

No way in hell more than 7000 views are from bots.

I've also went into cpanel, and these are the statistics it shows: Visits: 2,352 Pageviews: 10,651Hits:78,505

I can understand the discrepancy between analytics and cpanel stats, but on Adsense something is seriously wrong.

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