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Visitors not Scrolling Past Ads
levo

5+ Year Member



 
Msg#: 4547737 posted 4:18 am on Feb 22, 2013 (gmt 0)

I've recently tried a click-heatmap and noticed that the clicks drop significantly below the ads. I thought maybe visitors click the ad and don't come back.

Today I've received an email requesting a listing, which was already on that page, just below the ad. Later, he confirmed that he didn't scroll past the adsense ad and didn't see it.

I'm using 336x280 ad units. I think 300x250 wouldn't make much difference. And smaller units feel too narrow.

Any suggestions?

 

piatkow

WebmasterWorld Senior Member piatkow us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4547737 posted 9:25 am on Feb 22, 2013 (gmt 0)

It is well known that many users are reluctant to scroll at all. If your ads are just on "the fold" then the fact that the ad is there may just be coincidence.

And even when information is on the page people still don't see it. I used to have a site with my real world contact details, people would phone me to find out the postal address despite the phone number being printed UNDERNEATH the address.

levo

5+ Year Member



 
Msg#: 4547737 posted 10:18 pm on Feb 22, 2013 (gmt 0)

Ads are just below the fold. I also suspect if the 336x280 with a single link, with the huge empty space, cause visitors to stop scrolling.

Are we allowed to use the 320x50 on a regular website?

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4547737 posted 2:08 pm on Feb 23, 2013 (gmt 0)

Dunno. It's kind of ugly on a desktop, so it never occurred to me to ask. I suppose you could ask support.

levo

5+ Year Member



 
Msg#: 4547737 posted 2:55 pm on Feb 23, 2013 (gmt 0)

Actually looks quite clean for text ads. Will ask Adsense.

levo

5+ Year Member



 
Msg#: 4547737 posted 6:03 am on Feb 27, 2013 (gmt 0)

Adsense support stated that using '320x50' for regular visitors is not advised and referred to an Adsense blog post with a responsive design code.

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