I've been wondering (computers but mostly tablets and phone users related)
There are some free apps and services out there that can help you to focus con content. Many are using it (friends... and myself included). The trick is I browse my fav websites (and new ones) find something interesting and instead of staying on the site I "add for later" the content to this services, then I browse my content whenever I feel like doing it and read it, enjoy it... but without ads, completely out of the web design: just pictures and text.
I'm saving a lot of time besides I read the stuff on my best moments for it. But the ads are 100% ignored. Busy people are loving it. I have a smartphone but it's my tablet what makes me enjoy the content... the most.
My conclusions: - Invite you to consider this (as a possible) trend - Invite you to remember the basics: content is king - Consider image ads.. it will be included for reading it later - Build for content and build content for users, not ads, because people will come for the content and the more technology the easier it is to avoid the ads
I see this related to earnings because anything that allows users to avoid the ads, is related.
I avoided mentioning any brand or free service, I believe it's allowed to post it but anyway not needed to discuss the main subject.
The Learn With Google AdSense team emphasized user engagement as a way to earn more with AdSense. So if people are using an app to view our sites sans ads, is it possible that anything that helps draw people back to the site to drill deeper and stay longer break them out of the app, since they're viewing the live site? Or do the apps completely scrape our site and turn it into a feed?
The point about image ads is an interesting one. Is there a way to sniff for it?
martinibuster: yes sounds right, inviting them to come back to the site for something else. Yes the app is for offline reading. It scraps the content removing the ads, menu, footer, etc. It's pretty good at deciding that's the story and focus on the story only. Some exceptions include the complete page (where it can't figure things out)
The other way would be to forbid access to the bot (the reader scraping the content) and thus making it unavailable for offline reading.
LifeinAsia: no it doesn't pick adsense image ads, I was thinking on including plain simple image ads to substitute Adsense in those cases (perhaps is possible to detect the bot and perform the replacement).
It could be interesting to provide shorter versions of the content too, thus avoiding the complete scrap.