homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

59% unmatched ad requests?

 8:20 pm on Feb 17, 2013 (gmt 0)

Over the past 4-5 days, the amount of people not seeing any ads at all has increased dramatically. I show Adsense to US visitors as I only serve UK customers with my site.

Is there something going on in the states just now that I don't know about? Are a bunch of companies not advertising at the moment? (broadband and insurance)

3% average unmatched to 59% unmatched ad requests has to indicate something?!?!




 3:16 pm on Feb 18, 2013 (gmt 0)

Are you running link units? Those tend to show extra high numbers of unmatched ad requests.


 4:42 pm on Feb 18, 2013 (gmt 0)

Nope. Just a 300x250 box. Dropped from 3% unmatched over the past several weeks to 59% unmatched from 12th/13th Feb onward.


 6:52 pm on Feb 18, 2013 (gmt 0)

Do you get a lot of mobile traffic? There have been some big changes in AdWords with regards to mobile in the past couple weeks; I can't right off the bat make a connection to your problem, but ... it's a thing.


 4:13 am on Feb 20, 2013 (gmt 0)

On a very high volume traffic site I had been averaging only like 3% unmatched when I was only running Google as an ad network. This morning I added almost all the ad networks and my unmatched % is now close to 10%. I should have listened to everything I already knew about Google and that is whatever a Google employee suggests you do - do the opposite.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved