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AdSense Adds Site Level Blocking
Finally!
netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4523657 posted 5:30 pm on Nov 29, 2012 (gmt 0)

One of the top requests we hear from publishers who manage multiple websites is the ability to block different ads for different sites. For instance, you may want to block a category of ads from appearing on a children’s site you run, but allow those same ads to appear on a separate sports-related site you also manage. As part of our ongoing efforts to improve AdSense to meet your needs and help you earn the most possible from all of your sites, we’re happy to let you know that this level of granular blocking will be available for AdSense for content within the next days.


[adsense.blogspot.com...]

I have been waiting for this for a LOOOOONG time!

 

LifeinAsia

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Msg#: 4523657 posted 6:02 pm on Nov 29, 2012 (gmt 0)

Excellent! At least it looks like it has potential in theory. We'll see how/if things work in practice...

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4523657 posted 6:14 pm on Nov 29, 2012 (gmt 0)

I wonder how that will work with Interest Based Adverts?

I am still waiting for them to block sites with a wildcard. For example, if I wish to block Google adverts, then I should be able to enter www.google.* and every TLD is blocked.

JCKline

WebmasterWorld Senior Member



 
Msg#: 4523657 posted 10:21 pm on Nov 29, 2012 (gmt 0)

Great point Lame_Wolf! At least there's "something" to help.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4523657 posted 7:24 pm on Nov 30, 2012 (gmt 0)

I am still waiting for them to block sites with a wildcard. For example, if I wish to block Google adverts, then I should be able to enter www.google.* and every TLD is blocked.


Wrong kind of blocking as that actually has the potential to cut out AdSense revenue, not increase it which is what the current site level blocking does. I don't see Google working on features that will only decrease their revenue any time soon.

FWIW, if you don't want AdSense on all the Google TLDs simply use NOARCHIVE and NOTRANSLATE site wide and that will solve the issue in all search engines, not just Google.

Something like this in .htaccess will do the trick:

<FilesMatch "\.html$">
Header set X-Robots-Tag "noarchive, notranslate"
</FilesMatch>

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4523657 posted 9:31 pm on Nov 30, 2012 (gmt 0)

Wrong kind of blocking as that actually has the potential to cut out AdSense revenue, not increase it which is what the current site level blocking does. I don't see Google working on features that will only decrease their revenue any time soon.
To save confusion, lets say it's Ebay I want to block.

How is it any different to block ebay.* (blocks all adverts from any ebay site) or...
Blocking each one manually
ebay.com
ebay.ca
ebay.co,uk etc etc

If I do not want ebay (or any other company) displayed on my site, then it should be made as easy as possible. Blocking via * rather than manually enter each one is easier for me and them.

If anyone has the chance of losing money, it will be me by blocking ebay from being advertised on my site.

FWIW, if you don't want AdSense on all the Google TLDs simply use NOARCHIVE and NOTRANSLATE site wide and that will solve the issue in all search engines, not just Google.
Eh?
How is that going to help?
Are you sure we are talking about the same thing ?

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4523657 posted 11:46 pm on Nov 30, 2012 (gmt 0)

I just wish they would get their theme blocking sorted out. I lose customers because of dating sites advertising on the site etc., and I can understand why some people may find it tacky, unprofessional or worse.

I have blocked that "theme" in GAS and yet when I travel I still somehow see dating ads all over the site.

Now I know I can block that domain, but I see different dating ads (different urls) in the different countries I visit.

If I did not travel I would have no idea they were even there. I even had one direct advertiser tell me that they will pull their ad support with me unless I remove them.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4523657 posted 2:33 am on Dec 1, 2012 (gmt 0)

Are you sure we are talking about the same thing ?


I mixed apples and oranges, the code I posted would stop your site from being caches and running ads on their TLDs, not block their TLDs from showing up in your AdSense ads.

MikeNoLastName

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4523657 posted 3:02 am on Dec 1, 2012 (gmt 0)

Well, we're half way there... I've been pestering them to allow blocking on a page level. For instance being able to block competitor's ads on a page written by a writer from, or about, a particular business, or keeping ads for blue widgets from showing up on the red doodad page just because another part of the site is focused in them. Over the last year I've seen more and more site-wide distribution smearing of ads, compared to prior. One of our most popular sections, which gets a lot of low paying ad clicks, have greatly tainted our overall ad theme in the other sections, which used to get much higher paying ads, simply by association with the site.

Sgt_Kickaxe

WebmasterWorld Senior Member sgt_kickaxe us a WebmasterWorld Top Contributor of All Time



 
Msg#: 4523657 posted 7:41 am on Dec 1, 2012 (gmt 0)

Funny, when I read the post I thought "Netmeg would like this" before I noticed it was posted by Netmeg.

I vaguely remember you writing about this in the adsense forum. Ok, maybe not so vaguely :)

Good move, Adsense. Next puullleaaaaasse allow me to block your one ad hijacking of multi-ad units!

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4523657 posted 1:36 pm on Dec 1, 2012 (gmt 0)

Yea, those look nasty, but in theory they earn as much as all four ads put together (and judging from my experience, they do earn)

Yah I've been waiting for this one. My highest traffic sites get a lot of kids, so I have to be very vigilant, whereas I have other sites that are more grownup, and where I am okay with more grownup ads.

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