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Browsers and AdSense
Earnings from IE are 2.6x higher than from Chrome
matrix_jan




msg:4512751
 6:16 pm on Oct 26, 2012 (gmt 0)

Hello WebmasterWorlders.

Yesterday an idea arose to check how the traffic from different browsers convert (AdSense). Results were quite interesting. Since most of the traffic comes through Chrome, I'll compare the rest with it. The stats are for Summer 2012... Monthly stats weren't much different from this, though.

Just for information, website is the same for all browsers.


Browser | Earnings per 1000 visits | Traffic Share
=====================================
Chrome - 1.00*X | (33.06%)
Firefox - 0.98*X | (24.94%)
IE - 2.63*X | (26.39%)
Safari - 1.41*X | (9.00%)
Opera - 0.37*X | (3.70%)
Safari iPad - 7.95*X | (2.05%)
Safari iPhone 3.67*X | (0.33%)

 

Leosghost




msg:4512755
 6:26 pm on Oct 26, 2012 (gmt 0)

Your Safari earnings figures don't make sense ? they show Safari on ipad as earning 7.95 times as much as Chrome, ( and other safari figures have similar "errors" ) if Chrome is taken as earnings base 1.00....I think you might have some misplaced decimal points there :)

matrix_jan




msg:4512769
 6:59 pm on Oct 26, 2012 (gmt 0)

@Leosghost

And that's the reason why I wanted to share my stats with the community :)

Safari iPad figure is not only correct, but also almost the same for every month of 2012.

Leosghost




msg:4512775
 7:10 pm on Oct 26, 2012 (gmt 0)

My apologies :) what threw me was your title..as it spoke only of IE..
Earnings from IE are 2.6x higher than from Chrome

I run Opera ( on linux for the web as an everyday browser on each machine that is normally allowed to connect to the web )..unlike many Opera users, I allow jscript on most sites..but I think most Opera users just switch jscript off and never see adsense..

Your browser breakdown earnings figures are indeed interesting..:)

matrix_jan




msg:4512781
 7:25 pm on Oct 26, 2012 (gmt 0)

I thought comparing desktop browsers would be more "fair" :)

Data is taken from GA, so I assume those are visits with javascript turned on. BTW AdSense platforms section confirms high RPM of tablets.

Leosghost




msg:4512783
 7:28 pm on Oct 26, 2012 (gmt 0)

Data is taken from GA, so I assume those are visits with javascript turned on

Even more interesting..

Automotive site




msg:4513584
 1:13 am on Oct 30, 2012 (gmt 0)

Not surprised that fewer people click on ads when they view on iPad and iPhone.

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