| 9:49 pm on Oct 10, 2012 (gmt 0)|
One thing to take into account is that if you dominate a niche, you can use up the inventory of well paying ads - and then you get crappy ads that pay lousy.
If I notice too many crappy ads on the site (hard to know for sure nowadays with Google targeting me instead of the site), I tune down the odds that a Google ad is shown (in favor of other banners such as those promoting books from amazon.
So scaling between 1K and 100K impressions isn't linear.
Also in the same niche the content can be quite important in how click happy your visitors tend to get. A forum subsection e.g. is a wasteland for advertising in my experience, loads of impressions virtually no clicks no matter what you try (so I gave up in that section); all the while the rest of the site works beautifully, is well supplied with well paying ads etc.
| 11:14 am on Oct 11, 2012 (gmt 0)|
So true that different niches have wildly different earnings.
I have two account and one of them, with seven websites on it, earned this month (an average one) £7.80 (approx $10) per 1,000 visitors.
Problem is my main site earns at about a third of that rate. The variance between sites really is massive.
| 3:02 am on Oct 12, 2012 (gmt 0)|
1.0% is around low average unless you're totally messing up something.
So expect 10 clicks a day.
$0.20 per click is around low average unless your niche is terrible.
So expect about $2.00 a day.
should be real easy if that traffic is from search.
| 7:32 am on Oct 12, 2012 (gmt 0)|
|$0.20 per click is around low average unless your niche is terrible. |
Feels high to me as an average nowadays. Many years ago it was much more common IMHO.
| 2:08 pm on Oct 12, 2012 (gmt 0)|
I get $2 to $5 clicks everyday on some of my sites. Then again, some of my other sites get $0.05 to $0.10 clicks.
Again, it depends on many factors.
| 4:14 am on Oct 13, 2012 (gmt 0)|
If you're getting under $0.20 a click then you probably doing something wrong or your niche is terrible. You could probably do better selling your ad space CPM dirt cheap. That's about $0.50 RPM, $2.00 RPM is bare minimum.
Either your site is to board with no real focus, it's about something with no advertisers "i doubt it", or Google is having problem matching advertisers to your content "probably because you content has no theme".
At $0.05 cent per click i would try and negotiate a direct advertiser agreement based on CPM and try to at least get $1.00 per CPM. 20,000 impression for $20 bucks should be of interest to someone. You could make more money selling Adspace on Fiverr LOL.
| 4:26 am on Oct 13, 2012 (gmt 0)|
|That's possible 6 years ago. Not anymore. The OP would be lucky to get $1 per day consistently for that small amount of impression. UNLESS, those impressions are UNIQUE visitors, then his earnings will go up. But then again if he has 1000 unique visitors per day, his page impressions may be 3 times than that. |
I have a site that's 1 year and one month old that earns over $120.00 per day for 3,000 impressions. That's $40 dollar RPM.
I have another site that only earn $30 dollars a day with 5 times the traffic.
It's depend on the product. The product that site caters to start at around $2400 bucks, so i see $5.00 - $6.00 clicks all the time.
The product also has a lot of big budget competition.
| 6:35 am on Oct 19, 2012 (gmt 0)|
serious shoppers for that niche tend to click just about every link
And that niche is .....
| 12:37 pm on Oct 19, 2012 (gmt 0)|
Obviously not to be discussed.
| 2:57 pm on Oct 19, 2012 (gmt 0)|
The niche is MYOB ;)
|Obviously not to be discussed. |
Good to see you back, Netmeg. Some of us have wondered where you were.
| 5:49 pm on Oct 19, 2012 (gmt 0)|
Hey you can always find me on the TWITTER!
| 6:54 pm on Oct 19, 2012 (gmt 0)|
You know I don't use that site, or FB, or any other "social" site. :) Nice to see you back.
| 6:02 am on Oct 22, 2012 (gmt 0)|
I just got an email from Google telling me that I should upgrade my small add units to bigger ones and that publishers "typically" make a $70 RPM (that is per ad unit, not per page) with the bigger format.
It seems unbelievably high compared to either comments here, or to what I currently make.
| 1:59 pm on Oct 22, 2012 (gmt 0)|
I got a similar email yesterday and it included a link to a case study. That case study dated May last year had plenty of comments stating that there did not appear to be Adsense on that site. And I cant find any Adsense on it today either.
| 2:06 pm on Oct 22, 2012 (gmt 0)|
|that publishers "typically" make a $70 RPM (that is per ad unit, not per page) |
I'd be retired in a couple months if that happened.
| 2:22 pm on Oct 22, 2012 (gmt 0)|
Me too. I know there are major differences in earning between different pages and sites but 70 is way off the scale.
| 3:23 pm on Oct 22, 2012 (gmt 0)|
My thought is that the number is the average (median?) for all sites, including MFAs that get kicked out of Adsense, without any filtering or weighting.
Like most Adsense tips it is utterly useless, and makes Google look silly/
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