Msg#: 4502850 posted 2:19 pm on Oct 12, 2012 (gmt 0)
Not new news... I am working with a publisher that used to pull in $1500-$2000 a month for years, now it's $250-$300. I think it's useless to even try to get the old numbers back. The days of 2005 are over. So many things effect this... but I think one of the biggest complaints is google's continual robotic algorithm changes... watch your rankings drop = watch your earnings drop. However, I am also sure that with more and more people on mobile devices, this affects it also. More and more people are just "blind" to ads. The CTR is not what it used to be.
Msg#: 4502850 posted 11:03 am on Oct 13, 2012 (gmt 0)
I am also sure that with more and more people on mobile devices
Tablets on my sites deliver 4X the CTR of desktop plus a higher EPC. Even mobiles are 2X however the EPC is about 58.6%.
I've been seeing a lot of non-targeted ads recently but my biggest fall has been Google's acrimonious divorce with an image gallery this past couple of years. Purely for views alone compared to 2-3 years ago that gallery now gets 10% on bad days and 20% on good days, even compared to August it's down 50%!