I was looking at my figures yesterday as I was considering some site redesigns.
I was surprised to see that this month tablets have double the CTR of desktops although High End Mobiles are below Desktops.
I also thought this was a recent change but then saw that Tablets had a similar CTR in the beginning of the year.
I had thought of posting on here asking if this was something to worry about (cant help worrying about Adsense). Wy should there be a higher CTR?
Perhaps tablets are used less at work and visitors are more in the mood for ads.
|Perhaps tablets are used less at work and visitors are more in the mood for ads. |
That was my thinking too since I do use my tablets in the evening much more than a laptop when not working. My smart phone CTR really surprised me.
my thinking would be towards the touch screen GUI,
IIWY I'd wait till after the "smartpricing/ clawbacks" before ordering the yachts ..fumbly fingers on mobile phones, browsing sites conceived and designed for desktops, could be making for illusionary CTR, which may vanish like the morning mist, after G crunch the numbers end of month..
|fumbly fingers on mobile phones |
I could agree with that however my smart phone clicks have been pretty consistent, nothing to indicate big fat-fingered blokes.
Quite bizarrely my tablet page views today so far are 11.7% of average therefore it will be very interesting to see if these come back to normal later on.
I have a mobile version of a couple of sites. It's interesting because the content on the desktop sites is the same as on the mobile sites.
The CTR for the mobile site is about 175% of the desktop site for this month. RPM is a tiny bit higher for the mobile site. And I'm comparing the same ad size of both mobile and desktop sites.
That indicates to me that "large thumbs" are not the reason for the high CTR on pages viewed via mobiles. It would appear that the CTR is naturally higher for mobile users.
|Quite bizarrely my tablet page views today so far are 11.7% of average therefore it will be very interesting to see if these come back to normal later on. |
Wow, wow, wowser...so at 17.45 GMT I was at 11.7%, at the end of the day 100.7%, all v September 2012 averages:
As a percentage of overall earnings the tablet was 24%
netmeg, I know your mobile is a huge % now, what about tablets?
I think you'll all be sorry to be candid.
A while ago, Google had to reduce the clickable area of adverts thank to accidental clicking
Remember that someone is paying for those ads, and i can't see why their conversions would be any better on mobile visitors than destop folk sitting at a desk with cc and a separate phone handy
Tablet and Smart phone earnings 200% of August, not bad eh?
|i can't see why their conversions would be any better on mobile visitors than destop folk sitting at a desk with cc and a separate phone handy |
Not all sites are about buying immediately and, in fact, it is impossible to buy anything from any of my own sites nor most of my advertisers. They are predominantly for people researching different types of widget, compare them and from where they can source them.
FWIW my tablet Page Views are about double Smart Phones plus it is very evident that most of these views are evening time western Europe into USA/Canada therefore, I have to assume here, that much of this must be personal whereas during the daytime it tends to be business research.
Plus if my own experience is anything to go by, in the evenings I used to always have a laptop switched on however these days it is invariably my tablet and yes, I have clicked on interesting AdWords.