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Google AdSense Forum

AdSense Policy Change - More Mobile Ads Per Page

 10:51 pm on Sep 24, 2012 (gmt 0)

I dunno when they changed it, but I got an email just now suggesting a bunch of stuff I don't understand, but ALSO suggesting that I could put more mobile ads on my sites (where were they when I was peak season) I was gonna email them about this, but then I thought I'd go double check the policy, and sure enough, it's changed.

If you're serving mobile ads for WAP devices (non-smartphones) you can still only serve one ad, but for "high end" devices (i.e. smartphones, i.e. 320x50 ads) then AdSense for Content criteria apply - so up to three ads.

Publishers should use standard AFC ad units for websites formatted for High-End devices. In this case, they should adhere to the AFC ad limit guidelines which allows up to 3 ad units per page.


This is welcome news, but I dunno why they don't announce stuff like this.



 3:02 am on Sep 25, 2012 (gmt 0)

Thanks netmeg. I think I'll stick with just one ad for my mobile site. The idea of putting three on an iPhone seems a bit much!


 5:50 am on Sep 25, 2012 (gmt 0)

For longer pages, I don't think it would annoy users having more than one ad unit on a page at all, so this is welcome news.


 11:35 am on Sep 25, 2012 (gmt 0)

but I dunno why they don't announce stuff like this.

They want to keep publishers "on their toes"..keep it "publishers responsibility" to be aware of any and all changes..


 11:39 am on Sep 25, 2012 (gmt 0)

I'm not sure that this is a change, as far as I know it's been OK for some time to put multiple ads on mobile pages.

Why do you think this is new?


 7:38 pm on Sep 25, 2012 (gmt 0)

Thanks for your post, Netmeg! We're just having a mobile site built, and I didn't realize Google had any limitations on the number of ads on mobile pages. I just assumed... (sigh).. never assume.

I wonder why tablets are restricted to just one ad. If they were going to restrict something, I'd expect the smaller-sized smart phones to be restricted.


 8:15 pm on Sep 25, 2012 (gmt 0)

Thanks for the heads up.


 5:38 am on Sep 26, 2012 (gmt 0)

I wonder why tablets are restricted to just one ad.

Where do the guidelines say only one ad for tablets? I can't see that.


 9:01 am on Sep 26, 2012 (gmt 0)

On reflection?
They want to keep publishers "on their toes".

I could make some very pithy Australian comments about "mugs who want to keep us on our toes".

I have no wish to displease the Mods nor add to their work load.

I'll keep my pithy thoughts about ignorant, over educated, juveniles to myself.


 11:53 am on Sep 26, 2012 (gmt 0)

In May I went to an AdSense for Mobile event in London and one of the presentations advocated the use of two 300x250 (pretty much all of the screen on my iPhone) AdSense blocks per page.

I tried it and as you'd expect it did increase CTR/RPM, but I expect it sucked for user experience. Plus, if and when there is a Panda for mobile, I imagine it is going to penalise sites with such overwhelming ads.


 3:26 pm on Sep 26, 2012 (gmt 0)

Oops, sorry, I guess I misread/misunderstood Netmeg's first message.. I saw the "non-smartphones" and assumed that meant tablets.


 7:38 am on Sep 28, 2012 (gmt 0)

Same content size but three ads just because the device has larger screen. BAD IDEA google.

- Lalit Kumar


 5:40 pm on Sep 28, 2012 (gmt 0)

They really need their ads to be responsive.

For example, 1 ad placement would morph from a large ad on larger screens down to a small ad for smaller screens. Perhaps, even changing advertisers that are more mobile compatible for smaller screens. This would still be considered 1 ad placement.

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