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Is labeling adsense ads a must?
thok

5+ Year Member



 
Msg#: 4490665 posted 4:14 pm on Sep 2, 2012 (gmt 0)

Is labeling google ads by terms like sponsored ads a must .. ?

 

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4490665 posted 5:30 pm on Sep 2, 2012 (gmt 0)

That's a good question. Has anyone tested whether adding the words Sponsored Ads or similar wording created better earnings?

More clicks is not the object. In theory those clicking the ads are going to be cognizant that they are clicking ads and more likely to have their credit cards in hand, thus be a better click than a click from someone who is just browsing and not ready to buy.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4490665 posted 5:50 pm on Sep 2, 2012 (gmt 0)

I don't label mine. Never tested it.

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4490665 posted 5:55 pm on Sep 2, 2012 (gmt 0)

I don't label mine either because Google already does it. But I'm wondering whether labeling it will increase the quality of the clicks as well as increase quality clicks, resulting in better earnings.

On the negative side, a reason not to do it is that it might be possible that adding those words will trigger a loss of ranking in Google because what the page is understood to be will be tipped more toward commercial or some other black box reason. Scary, scary!

Thoughts?

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4490665 posted 6:10 pm on Sep 2, 2012 (gmt 0)

That's a good question. Has anyone tested whether adding the words Sponsored Ads or similar wording created better earnings?
I did for about two months to one section of the site. Never generated a click. Removed it and never tested again.
ember

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4490665 posted 6:32 pm on Sep 2, 2012 (gmt 0)

I thought you weren't supposed to label ads because it brings excess attention to them.

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4490665 posted 6:38 pm on Sep 2, 2012 (gmt 0)

I thought you weren't supposed to label ads because it brings excess attention to them.


Place misleading labels above Google ad units. For instance, ads may be labelled "Sponsored Links" or "Advertisements", but not "Favourite Sites" or "Today's Top Offers".

[support.google.com...]

thok

5+ Year Member



 
Msg#: 4490665 posted 7:51 pm on Sep 2, 2012 (gmt 0)

image and flash ads are not being labled by google in every case.

Lame_Wolf

WebmasterWorld Senior Member lame_wolf us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 4490665 posted 8:11 pm on Sep 2, 2012 (gmt 0)

image and flash ads are not being labled by google in every case.
That's their problem, not yours.
martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4490665 posted 11:22 pm on Sep 2, 2012 (gmt 0)

image and flash ads are not being labled by google in every case.


Thanks for noting that and bringing that fine point into the discussion. Google's opting to not label ads could be a problem for us if they generate low quality clicks, particularly if they siphon off clicks from higher paying ads.

Trueman



 
Msg#: 4490665 posted 6:34 pm on Sep 3, 2012 (gmt 0)

I label mine with a small gray "Advertisement" label on top. It's necessary by law in some countries.

ThatsBoBo



 
Msg#: 4490665 posted 4:02 pm on Sep 4, 2012 (gmt 0)

I never lable or mention my ads in any way. I pretend like they are not even there.

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