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I Have Earnings . But No Clicks?

WebmasterWorld Senior Member 10+ Year Member

Msg#: 4471320 posted 6:25 pm on Jun 30, 2012 (gmt 0)

Sites that should have clicked ads are not being clicked any more. But, the earnings keep going up by 0.01 at the rate I would normally expect clicks to.

e.g. for a site where I would expect a 0.5% CTR, the visitors show 3612, the clicks show 0 (where we would expect 18) but the earnings are 0.18

Anyone seen this before?



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Msg#: 4471320 posted 7:00 pm on Jun 30, 2012 (gmt 0)

Yep, all the time. CPM ads. Someone has targeted your site for placement ads - i.e. they're bidding per thousand pageviews, rather than per click. If you get a lot of traffic, they add up.

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