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CPC up when CTR down?

Msg#: 4462246 posted 12:21 am on Jun 7, 2012 (gmt 0)

I have been noticing that on days when my CTR is down a couple of points, the CPC goes up a couple of points, and vice versa, thereby almost averaging out the RPM across days.

Is this just me?



WebmasterWorld Senior Member 5+ Year Member

Msg#: 4462246 posted 12:26 am on Jun 7, 2012 (gmt 0)

No, it is not just you.

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