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Does Smart-pricing now affect all websites on your Adsense account?

 3:36 am on May 30, 2012 (gmt 0)

I'm getting some very strange results lately.

One month I'm getting about $1 per click on one of my domains, the next week there worth about 1 to 2 cents a click on the same domain - and I didn't make any changes.

But it appears to be only this domain that is doing weird things, my other domains seem normal.

I was under the impression that if you're smart-priced, it affects all your domains.

Can anyone clear this up?

Maybe this can also be considered normal, to now be receiving just 1 to 2 cent clicks on a domain on 1 domain for a week or 2? Should I not be worried and maybe Google's just making some adjustments?

I find it so difficult to optimize/monetize with Adsense because things change so frequently. WHAT DO YOU WANT FROM ME GOOGLE, lol.



 3:29 pm on May 30, 2012 (gmt 0)

Is anyone else seeing really strange results with their Adsense lately?

Just logged in this morning to see one of my ad channels had 5 clicks worth a TOTAL of $.01 cent. Not 1 cent each - but one fifth of a penny per click.

But my other ad's are dollar clicks so I don't think I'm smartpriced.

Or what is going on? Anyone else seeing weird things?


 3:40 pm on May 30, 2012 (gmt 0)

Ok, Google doesn't really go into it in detail, but I am of the opinion that EVERY CLICK on EVERY SITE is technically "smart priced"

I don't think smart pricing necessarily means a lower click value; if the traffic is good and Google thinks that it's a really good match for the advertiser, smart pricing means you get full value.

So I don't think of smart pricing as just reducing the value of clicks, but as an overall more balanced way of pricing. And thus, I'm of the opinion that everyone is smartpriced all the time. But of course, Google will never say, and it's just my opinion.

As to the five clicks worth .01 - possible 4 of those clicks were deemed invalid and you only got credit for one - and it was a one center. That can happen. If clicks are deemed invalid, they still show up in the count, but the dollar/cents value is removed.

There are a lot of different factors that go into the value of a click. I get clicks for .01 and I get clicks for $5.00 on the same channels. Things are possibly a factor include the source of the traffic, whether they click on the first ad in an ad unit, which is worth more, or the last one, which is worth less. The available ad competition at the exact moment of that particular click, plus the effect of personalization, remarketing, and interest based ads.

So basically, yea, there's not a whole lot you can do to influence your AdSense. That's what the product is. If you want control and influence, you will have to find another ad network, or sell direct.


 8:08 pm on May 30, 2012 (gmt 0)

Thank you netmeg! I'm glad to know it's not strange to get 1 cent and $5 clicks on the same channels. Also, good point, maybe I should just "let go" and let Adsense do it's thing instead of trying to scrutinize every little nuance.


 11:30 pm on May 30, 2012 (gmt 0)

yes it's possible to get 1c & 1$+ clicks on the same channel, but if you get tons of 1c clicks then you're heavily smartpriced and have "bad" traffic in google's eyes

there are 2 solutions for this:
- increase "bad" traffic so you get more 1c clicks, g probably won't like this
- or bring some "good" traffic so you get more 1$ clicks, g will like this but it's pretty hard to get good traffic these days


 12:30 pm on May 31, 2012 (gmt 0)

but it's pretty hard to get good traffic these days

Depends on your niche. I look for stuff that other people aren't doing, or needs that aren't being filled elsewhere.

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