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Is there a way to have Adsense show higher paying, LESS targeted ads?
I'd rather have less clicks, worth more money

 4:00 pm on May 25, 2012 (gmt 0)

I run a music/band fan site and sometimes get clicks worth as low as 1 cent.

I'd rather show much higher paying "Entertainment" ads, that are similar to the music site I run, but not quite *as* targeted as the low paying music/band ad's I'm currently displaying.

Is there any way to tweak or optimize my site to have Google do this without breaking any TOS?

Any suggestions?


azn romeo 4u

 4:08 pm on May 25, 2012 (gmt 0)

None that I know of. You can try to increase your earnings by using CSS to position ads. So that the order that they appear makes the unit with the highest CTR also gets the ads with the highest CPC.


 4:15 pm on May 25, 2012 (gmt 0)

Sounds interesting romeo. I've never heard of this, do you have a link you can share that shows how to do this? Or what I can google for to find something that walks you through how to do it?

I never knew we could even determine beforehand somehow what ad's are going to display the highest CPC - I'm intrigued!


 4:32 pm on May 25, 2012 (gmt 0)

Typically the highest paying ad unit is the first one on your site. You can also use section targeting to try to convince AdSense what to base the contextual ads on. But if it's significantly different than the focus of your site, it won't work.


Bottom line is, you are in a niche that typically will never pay really well unless you get gobs of traffic. Believe me, I know; I've been connected to the music biz for well over twenty years. Advertisers will block band/fan sites (unless they are specifically trying to target them, and very few high paying ads are trying to target them.)

Set up a section to talk about guitars, amps and whatnot, and you might do a bit better.


 5:49 pm on May 25, 2012 (gmt 0)

Removed content. I should have read Netmeg's post more thoroughly :)


 8:14 pm on May 25, 2012 (gmt 0)

Thanks netmeg, after reviewing your link and some of the higher paying keywords, I was considering trying to convince Google to display somewhat similar higher paying ad's, but I'm worried Google might think I'm trying to "trick" it - so I think I've decided against it as I don't want to break their TOS.

For example, "drug rehab" are high paying ad's, and the band my site focuses on is very much considered a "drug" band - so I don't think it's a very huge stretch to see those types of ad's on my site - but again, I think it'd be risky.


 8:54 pm on May 25, 2012 (gmt 0)

Uh, yea, and frankly, I used to have a client in that biz and I'd have blocked your band site so fast it would make your head spin.

Advertisers want people who will *convert*


 9:12 pm on May 25, 2012 (gmt 0)

Well, I meant that they could be useful ad's since many listeners of the band - and in turn, probably visitors to my site - are drug users - and would hope the people would get help and find the drug rehab ad's on target to them.

But ya, it's a stretch. :P


 12:41 am on May 26, 2012 (gmt 0)

Those ads are for people who can pop for $10k to $50k for their detox and rehab. That's why they're so expensive.


 2:11 am on May 26, 2012 (gmt 0)

Ya, my rehab was $10k for a 60 day treatment.

But back to the point, do you think it would be wrong to try to and get Google to display those ad's? By inserting "drug rehab" keywords into the section targeting code as in your link?

Since we've established that the users of my site are likely to be drug users, and these ad's would be on target for them to get help?

Or would Google might frown upon this? As my site is a music/band site after all - and the types of ad's it's currently showing are "music t- shirts"


 9:35 am on May 26, 2012 (gmt 0)

Go look up smart pricing. And then go look up all the people who have been kicked out for "being a significant risk to the advertisers"

(I mean, c'mon. You're trying to trick the system and mislead the advertisers by putting drug rehab words on a band site. Nobody here is gonna tell you that's ok)


 5:10 pm on May 27, 2012 (gmt 0)

Point taken - I won't do it. Just wanted to be sure. Thanks again, netmeg. :)


 2:25 am on May 28, 2012 (gmt 0)

The only sustainable way to allow less targeted and higher paying ads to your site is to enable Image ads (text & image) instead of text only. Do not change the content of your site.

What you also can do is , sign up for other adnetworks and use DFP to let them run against each other so you will have a higher RPM for sure, but then again you have to deal with higher adminstration. I would suggest DFP but only if you earn around 100usd /day, before that it is not worth your time.

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