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Decreasing earnings and Conversion Optimizer
Campo9



 
Msg#: 4453345 posted 3:57 pm on May 14, 2012 (gmt 0)

I want to ask about if the lowering Adsense earnings can be possible related with the Adwords recently (april?) launched "Google Conversion Optimizer for Display network campaigns" where the advertisers set a cost per action (fill a form, send a mail, sell a product, etc) and then the CPC is calculated based on this.

My sites are receiving almost the same traffic (not hit by panda/penguin) but since a couple of months the Adsense earning decreased 40%.

 

CoursesWeb



 
Msg#: 4453345 posted 4:10 pm on May 14, 2012 (gmt 0)

Hi,
If there is approximately same number of click and visits, that changing in Adwords can be the cause.

Chrispcritters

5+ Year Member



 
Msg#: 4453345 posted 5:10 pm on May 14, 2012 (gmt 0)

Could also be smart-pricing

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4453345 posted 5:51 pm on May 14, 2012 (gmt 0)

I don't think there's one single thing you can point at and say "j'accuse!" but that could certainly be a factor.

Campo9



 
Msg#: 4453345 posted 6:20 pm on May 15, 2012 (gmt 0)

CoursesWeb:
Hi,
If there is approximately same number of click and visits, that changing in Adwords can be the cause.



No, same traffic but clicks and CTR are 30/40 % down.


netmeg
I don't think there's one single thing you can point at and say "j'accuse!" but that could certainly be a factor.



Exactly, Iím trying to understand what factors explain these changes so I can fix it.

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