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pros and cons of making ad unit targetable
Do advertisers target ad units or whole sites
denisl

10+ Year Member



 
Msg#: 4452226 posted 1:57 pm on May 11, 2012 (gmt 0)

doing some re-organising of ads and setting up new one - selected for ad to be targetabel.
I don't think I have done this before - I knew a number of important advertisers were targeting my site anyway.

Anyone know, do advertisers like to target individual ad units?

Are there pros and cons for publishers?

 

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4452226 posted 2:10 pm on May 11, 2012 (gmt 0)

Some advertisers do it; you're more likely to see it when you want to advertise on a larger site, with a lot of different sections (for example, the food section of a large newspaper site, or once I had a music industry client who wanted to advertise on the jazz sections of various music related sites)

I describe my channels, because a lot of my site are based on location and I know some people want to target these locations (specially in an election year) but I haven't quite gotten it down to the ad unit or URL level.

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