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Google AdSense Forum

Arbitrage Policy

 9:29 am on Apr 19, 2012 (gmt 0)

So I've got a site thats been growing nicely, now has 15k+ facebook fans and X,#*$! newsletter subscribers.

The users come back all the time, 45% of visitors are return visitors and its getting 1000 + uniques a day.

Its monetized with Adsense.

So I created a new Adwords account (I manage 5+ big client accounts in an MCC) and promptly had the domain disabled for being a "Bridge page". Despite the fact that many competing sites are pretty similar in layout, they said it linked to to many sites (thats the whole point of the site).

I had an email thread from the google adwords person, I added ratings, changed the layout, made sure every post was long at a few hundred words.

So they said great, nice changes, but your site is a potential violation of the Arbitrage policy. There are never more than 2 ads on a page, below the fold. Users love the site and come back every day, follow it on facebook, twitter 100s sign up a day to the newsletter.

Ive asked for specific feedback as to why the Ad content is being considered "heavy" when it is less than the 3 units Adsense TOS requires and below the fold, no response yet.

Are there any people well versed with dealing with Google who can give some tips? This is just to get an Adwords account active!



 1:15 pm on Apr 19, 2012 (gmt 0)

I'm guessing you ought to be in the AdWords forum here:



 2:17 pm on Apr 19, 2012 (gmt 0)

Typically Adwords does not like landing pages that have Adsense or other ads/affiliates on them.

They want the Adwords ad to lead to a page where a clicker can buy the service or product advertised. Not be linked to yet another page via an ad or affiliate link.


 2:19 pm on Apr 19, 2012 (gmt 0)

Your site must appear to Google like the only reason it exists is to arbitrage AdWords clicks into AdSense earnings.

Whether or not it's true doesn't matter; that's the way it appears to G.

I think you'll be banging your head against the wall trying to make either your site or your AdWords campaigns pass their sniff test; good luck if you attempt it though.

(I've successfully run AdWords campaigns for sites that include AdSense, but that was a while ago. Maybe they've stiffened the rules. My sites existed before there were AdWords or AdSense though, and were already well established before advertising entered into it)

One thing you might try is making sure your AdWords landing page doesn't have any AdSense on it. Put it on the rest of of the site, but not the landing page. That might help with the bridge page issue.


 2:21 pm on Apr 19, 2012 (gmt 0)

Typically Adwords does not like landing pages that have Adsense or other ads/affiliates on them.

They seem to have become progressively stricter about this over the years. Older sites may not have been retrospectivly hit by the latest criteria.


 2:36 pm on Apr 19, 2012 (gmt 0)

They are very strict now. Don't waste their and your time or you may land up with a ban.
Even if you remove all ads on landing page but have links to other sites on you page, it is still considered arbitrage by their 'specialists'. I have stopped advertising on adWords for most of my sites and currently using slow and steady organic traffic and a little msn adcenter. Too much heartache and heartburn.

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