"Officially, Google declared that “sharing is broken on the web” and nothing but the full force of our collective minds around Google+ could fix it. You have to admire a company willing to sacrifice sacred cows and rally its talent behind a threat to its business. Had Google been right, the effort would have been heroic and clearly many of us wanted to be part of that outcome. I bought into it. I worked on Google+ as a development director and shipped a bunch of code. But the world never changed; sharing never changed. It’s arguable that we made Facebook better, but all I had to show for it was higher review scores."
A very interesting read by a former Google employee:
On March 7, I did a blog post on Google +1 good for your virtual health? Is Facebook?, on the negative sides of social search results and ads, the necessity for Google to track more, their need to keep everyone (not just webmasters) logged in, and why I believed Google went down the +1 path.
Pursuing the marketers wet dream that is Facebook's access to all our personally segmented private information.
Mr. James seem to have just validated what everyone unofficially knew.