homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & martinibuster

Google AdSense Forum

Adsense, DFP and Analytics statistic inconsistencies
Stats don't match up between Google products, especially Adsense stats

5+ Year Member

Msg#: 4429344 posted 3:22 am on Mar 15, 2012 (gmt 0)

Was wondering if anyone else is seeing huge discrepancies between pageview stats on Adsense, DFP and Analytics?

I serve all my ads via DFP (most of it goes to Adsense), and I've also linked Adsense and Analytics accounts.

It seems that from the 8th/9th of February, Adsense stats started to become inflated compared to stats from the other sources, and it's only until the last 2 or 3 days that they've "come back down to normal" again.

For example, in Adsense, doing a week-to-week comparison of the 13th to the 6th of March saw a 20% drop in impressions across all sites under the same account. But the same comparison in DFP shows only a 1% drop. Similarly, in Analytics for one of the larger sites under the same account (can't easily do a comparison of all sites in Analytics), the Google Adsense pageview stats shown there only showed a 3% drop.

Does anyone know what could account for these discrepancies? Spam views/clicks that isn't being filtered on Adsense, but being filtered on DFP/Analytics? The difference between estimated earnings and finalized earnings for February is well within the norm though.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved