| 10:51 pm on Feb 4, 2012 (gmt 0)|
How many products do you think are associated with the name of a single soccer player?
| 10:55 pm on Feb 4, 2012 (gmt 0)|
Yeah I appreciate that martinibuster but i thought there might be related products such as adidas, nike, anything to do with football (soccer) basically.
I had a website on Ronaldinho years ago and I was getting a much higher CTR from what was a much poorer website.
Any other thoughts?
| 12:26 am on Feb 5, 2012 (gmt 0)|
Your site is about a specific soccer player, not about soccer equipment. An extremely low CTR for that site is to be expected.
A site about soccer equipment will receive a higher CTR.
If the traffic grows to a reasonable size then you may want to consider a different monetization path, like selling advertising direct from the site using an ad selling script or a service like OpenX.
|...and I was getting a much higher CTR from what was a much poorer website. |
A lot has changed with AdSense earnings and CTRs from several years ago.
| 2:49 am on Feb 5, 2012 (gmt 0)|
My CTR is 1/5 of what it was from 2004-2010. Pretty much every stat is a fraction of what it was on the same traffic. For me, it is a way of saying that we need to find more ways that are non-Google ways of making money on content.
| 9:19 am on Feb 5, 2012 (gmt 0)|
1. Visitor intent - are they interested in buying things and in particular the things that are advertised - hence clicking on ads
2. Available inventory.
My music related sites gets clicks when a major concert or festival is advertised and **** all in between. If it wasn't related to a physical business it wouldn't be worth the time to maintain.
| 9:48 am on Feb 5, 2012 (gmt 0)|
Ok thanks a lot for the info - I didn't realise Adsense statistics had changed. My CTR is about 1/15th of what it used to be though so I'm guessing I will have to look for other methods of monetising my site!