homepage Welcome to WebmasterWorld Guest from 107.21.187.131
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
It can be worth experimenting
Image ads with higher cpc
nickreynolds




msg:4391682
 3:34 pm on Nov 28, 2011 (gmt 0)

I'm always tinkering with things on my sites and generally I'm not sure it does much good. However a couple of months ago I noticed a little message from the Google elves suggesting I use more image ads as I may be missing out. Usually I ignore most of what they say ("you haven't got enough ad units on your page")

So I changed some pages' 336x280 text ads to be text/image ads. The result on two pages that I did this was that my cpc has doubled on one page and quadrupled on the other. I know I have to be vague here but let's say cpc was originally around the equivalent of $1. As these were two of my best paying pages anyway, you can imagine this has made a big difference to my overall earnings.

I now most of the time see image ads from an advertiser who is regularly doing tv ads, and so i guess they have a big budget. They don't seem to use text ads at all.

So just to say - you may do lots of tinkering and think you're wasting your time, but it may be that one change just happens to be the thing that makes a difference for your site in your niche.

 

ember




msg:4391683
 3:42 pm on Nov 28, 2011 (gmt 0)

A few little changes, and yes, listening to what Google says, has made a big difference on my site.

azn romeo 4u




msg:4391738
 6:36 pm on Nov 28, 2011 (gmt 0)

Yup, sometimes it does help to listen to them. But don't ignore your own stats that you have. Look through your adsense custom channels, and all the information that they have now in the new adsense interface.

That's the best thing about the net interface, you get so much more information to tweak and test with.

londrum




msg:4391743
 6:57 pm on Nov 28, 2011 (gmt 0)

i think a lot of the success you have with images comes from the size of ads you make available. i tried a 436x60 at the top-right and had no luck at all, but apparently there are millions more ads available for the big 336 box and 728 leaderboard.
it's not always easy fitting the 728 onto your site though, without making it look spammy

farmboy




msg:4391813
 9:41 pm on Nov 28, 2011 (gmt 0)

Yes, by tinkering I have learned some things that turned out good and some things that turned out not so good. For me, image ads is one of the bad.

I would be willing to give it another opportunity if I could set image ads by site instead of account wide.


FarmBoy

ken_b




msg:4391824
 10:17 pm on Nov 28, 2011 (gmt 0)

I would be willing to give it another opportunity if I could set image ads by site instead of account wide.

Maybe use Text Only as the account default, and then allow image/text by channel?
.

azn romeo 4u




msg:4391935
 8:40 am on Nov 29, 2011 (gmt 0)

why dont u just create custom chnnaels for your different sites? and do it that way?

farmboy




msg:4392049
 3:28 pm on Nov 29, 2011 (gmt 0)

Maybe use Text Only as the account default, and then allow image/text by channel?


I tried that once and image ads started showing up on channels where I didn't select image/text. I might try again sometime and see if it works now.


FarmBoy

ember




msg:4392052
 3:47 pm on Nov 29, 2011 (gmt 0)

I tried that once and image ads started showing up on channels where I didn't select image/text. I might try again sometime and see if it works now.


Channels work well for us.

netmeg




msg:4392081
 4:47 pm on Nov 29, 2011 (gmt 0)

For me too. But I went back to image/text on everything once I did some testing and figured out image ads were earning quite nicely for me.

DaStarBuG




msg:4392136
 6:40 pm on Nov 29, 2011 (gmt 0)

I tried that once and image ads started showing up on channels where I didn't select image/text. I might try again sometime and see if it works now.


You need to create a new ad unit and activate image&text for this ad unit, then attach a new custom channel to it (that part is optional but recommended).

This way only the new ad units created will have image ads enabled.

zdgn




msg:4392227
 10:42 pm on Nov 29, 2011 (gmt 0)

I've always loved display image ads and have never given up on them. Am glad too that AdSense has started paying very well for them lately.

To me, display image ads are honest and upfront look-like-ads ads -- as opposed to ugly half-hanging spammy-keyworded text ads.

In fact, some image channels are my best performing.

JCKline




msg:4392285
 1:01 am on Nov 30, 2011 (gmt 0)

I used to only run text ads, then for the same reason I switched to text/image. Things were great for a couple of weeks, then dropped again as if the change was never made.

ken_b




msg:4392289
 1:18 am on Nov 30, 2011 (gmt 0)

I tried switching a 728x90 leader board from image only to text/image. The results were really pretty poor, so after a couple weeks I switched back to image only.

ember




msg:4392290
 1:21 am on Nov 30, 2011 (gmt 0)

We used just text ads for years. About 6 months ago, we switched nearly all ads to image/text ads, and earnings increased by about 15%.

zarathustra2011




msg:4392354
 7:43 am on Nov 30, 2011 (gmt 0)

I use a mixture of image and text, and got an email from Google suggesting switching everything to image/text. I tried it for a few days, but didn't see any benefits so switched back. Yesterday was my highest earnings day ever with Google Adsense, and I'm very content with the CPC and number of clicks I'm receiving this month. Should it dramatically decrease I may experiment with Google's advice again in the future.

bcc1234




msg:4392886
 11:49 am on Dec 1, 2011 (gmt 0)

So I changed some pages' 336x280 text ads to be text/image ads.


Try 300x250 ad units in those spots. AdSense rep once told me that there are a lot more advertisers who supply 300x250 images (including third party networks) than 336x280. So with the 300x250 format more advertisers will be eligible to compete for your inventory which would result in higher RPM.

farmboy




msg:4396366
 4:18 pm on Dec 10, 2011 (gmt 0)

There's an old saying something like, "I'll believe X is true when the people telling me X is true start acting like X is true"

In this case, I'll believe image ads are as great as Google seems to imply when Google starts including image ads in their ads on their search results pages.

I've tried them again since this thread started and the results are dismal.


FarmBoy

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved