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Anyone tried DoubleClick Ad Exchange

 12:49 pm on Nov 10, 2011 (gmt 0)

I just stumbled upon it and as far as I can grasp the concept it sounds promising.

Anyone tried it? What are your results?

What I don't (yet) fully understand is:

- Are there minimum requirements for publishers to join (can't find any information on that)
- Do you have to use the payed DFP Version or does DFP SB works as well?

I contacted them today and hopefully they get back to me




 1:48 pm on Nov 10, 2011 (gmt 0)

Google now owns DoubleClick.


 1:51 pm on Nov 10, 2011 (gmt 0)

Since 2007, yes. But that was not the question ;)


 2:04 pm on Nov 10, 2011 (gmt 0)

I know, but wasn't it integrated into the Adsense program ?


 2:05 pm on Nov 10, 2011 (gmt 0)

No, Ad Exchange is something totally different from AdSense.



 2:12 pm on Nov 10, 2011 (gmt 0)

Ah. :)

Sally Stitts

 7:11 pm on Nov 19, 2011 (gmt 0)

I tend to be a status bar watcher, at the bottom of Firefox pages.

One thing that has jumped out at me, is the number of times I see "waiting for ads.doubleclick" or what ever it is. This has caused me to form an opinion that doubleclick is very slowwww. Slower than anything else that I have observed, because I keep seeing it. Most "waiting for" status updates whiz by so fast you can't read them. Not so for doubleclick. Check it out - put your eyes on your status bar just before each click, and see what it says.

For me in this case, since perception is reality, I have no interest in doubleclick whatsoever. Especially with the recent admonitions from Google Search about page loading speed.

Sally Stitts

 7:48 pm on Nov 19, 2011 (gmt 0)

Here is a confirmation that nothing has been done about this -

Most recent comment -
They have said themselves (Google) page speed is now a ranking factor and yet the slowest piece of our site is DFP (a Google product)


 8:13 pm on Nov 19, 2011 (gmt 0)

the most recent comment is from 9/29/11
Google introduced asynchonous Google Publisher Tags on 9/25/11

Try these and see if it changes speed ;)

On my site:

1695 ms to render page
693 ms to fetch ads
9 ms to render ads


 10:08 pm on Nov 19, 2011 (gmt 0)

In response to the original question: it seems that Adsense publishers already benefit from Ad Exchange through the certified ad network
Google AdSense publishers:
Have their ad space available to certified ad networks in the Ad Exchange. This means more quality display advertisers competing for their ad space and higher returns. AdSense publishers get the benefit of this through their AdSense interface, without having to log in to the Ad Exchange itself.

[static.googleusercontent.com...] (pdf)

As for page loading speed, does anybody know whether Google considers total loading time to include any asynchronous parts, or is it just the time that it takes to start rendering the page so that it is readable?


 2:08 am on Nov 20, 2011 (gmt 0)

Yes, but it is a difference between using certified Ad Networks in AdSense and having access to the Ad Exchange.
There is a lot more money in being part of Ad Exchange.

However you somewhat need to be a premium publisher (meaning having several million Ad Impressions) to be allowed into Ad Exchange.
I don't mean being an AdSense Premium Publisher but still you need a lot of Ad Impressions


 8:04 am on Nov 24, 2011 (gmt 0)

Between 5-10 million page views per month is the requirement. DFP SB works perfectly for this.


 12:24 pm on Nov 25, 2011 (gmt 0)

Yeah I thought it might be something like this.
To bad I am not in that league yet

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