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AdSense Publishers - How Many Invited to Alternate Networks?
And How Many Have Tested them Out?
martinibuster




msg:4370939
 7:29 am on Oct 5, 2011 (gmt 0)

There are some emails that are clearly bogus networks, link sellers. But there are a lot of other networks that are partners with large advertisers and advertising agencies.

Have you been approached by these networks?

Have you tested them out?

Media.net [media.net]

...our program allows advertisers to simultaneously utilize contextual relevance and user intent to target ads on top-brand high quality websites. Our system is capable of using text, image or flash creative designs and appending dynamic elements to create hybrid ad units in real-time. Advertisers also have tremendous flexibility to choose between CPC, CPM and CPA bidding models.

...Media.net has raised significant capital and is backed by the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore manages over US$35.3 billion (at 30 June 2010) in pooled funds, segregated accounts and structured products. Directi is a $300 million group of businesses that develops innovative mass-market web products for global customers


And here's another one I've been approached by, lijit.com [lijit.com], that has just been acquired by Federated Media [lijit.com].

About Lijit:

Lijit's advertising services provide publishers with a revenue stream that complements existing sales efforts to help you grow your website, build your business, and make more money.

We have direct partnerships with every major player in the industry - ad agencies, trading desks, DSPs, ad exchanges, ad optimizers, and ad networks - which enables us to maximize fill rates and CPMs. By providing you with greater exposure to a wide range of ad providers, we outperform even the most sophisticated revenue strategy for display advertising.

Our advertising services deliver:

  • Quick and automatic payment, every 30 days.
  • No upfront commitments. No restrictive contracts. No exclusivity requirements.
  • Full reporting transparency on ad performance to help you optimize revenue, ad requests, ad impressions, CPM, fill rate, etc.
  • Flexible ad delivery options (choose location, set your floor price, utilize pass-back tags).
  • Best support in the business.


From the press release:

“Federated Media has a clear reputation as the market leader for connecting advertisers with the best of the Independent Web,” said Todd Vernon, Founder and CEO of Lijit Networks. “The combined company provides publishers of all shapes and sizes with a huge opportunity to grow and monetize their websites through a complete set of advertising offerings that best match their audience and readership. At the same time, advertisers have an unprecedented opportunity to reach the best and most authentic content at enormous reach and scale.”

 

ken_b




msg:4393054
 6:39 pm on Dec 1, 2011 (gmt 0)

But all couldn't even get close to Lijit's rates.

Those other guys are paying what, CPM in the 25 - 50 cent range?

For ads that offer formats that AdSense doesn't offer I'm willing to take a lower eCPM. Getting me to take AdSense out of a spot and replace it with some other network means the new network has to pay more than AdSense.

I haven't found a network that was able to do that yet. Direct ads can pay more, but they are more work than I want to do at the moment.

[edited by: ken_b at 7:12 pm (utc) on Dec 1, 2011]

mike2010




msg:4393056
 6:43 pm on Dec 1, 2011 (gmt 0)

Those other guys are paying what, CPM in the 25 - 50 cent range?


slightly higher than that for me. But considering their a pretty new company, I would say that's pretty awesome. (decent rates)

Considering Chitika was like 0.03 CPM for me. Which I can't see how ANYBODY could give any type of traffic towards.

Leonard0




msg:4393190
 10:23 pm on Dec 1, 2011 (gmt 0)

Wordpress is rolling out WordAds, an advertising program in partnership with Federated Media, stating:
"You pour a lot of time and effort into your blog and you deserve better than AdSense."
[webmasterworld.com...]

netmeg




msg:4393536
 6:52 pm on Dec 2, 2011 (gmt 0)

Yea but that's only for sites hosted on wordpress.com with custom domains and there's a traffic threshold you have to meet.

mysticalsock




msg:4393952
 1:47 am on Dec 4, 2011 (gmt 0)

Had an email from Adbeans, anyone heard of them before?

Swanny007




msg:4393975
 4:17 am on Dec 4, 2011 (gmt 0)

Had an email from Adbeans, anyone heard of them before?

Nope. Sounds like another little guy trying to profit off your site :-)

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