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Google AdSense Forum

Gambling Ads Being Allowed In Specific Countries

 8:31 am on Sep 23, 2011 (gmt 0)

With caveats etc however basics here:




 12:38 pm on Sep 23, 2011 (gmt 0)



 2:29 pm on Sep 23, 2011 (gmt 0)

Yep, didn't you receive the following e-mail this morning:


We’re constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on 11 October, we’re expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers.

Do you want the full e-mail?


 2:43 pm on Sep 23, 2011 (gmt 0)

Yep, didn't you receive the following e-mail this morning:

I only ever look about at adsense or where my adsense emails land about once a week ..if even then..and as for stats watching! ;-)..


 8:49 pm on Sep 23, 2011 (gmt 0)

wow, now gambling


 9:22 pm on Sep 23, 2011 (gmt 0)

This is an opt-in program. If you don't opt-in then you won't see the gambling ads.

Here is the corresponding AdSense link [google.com] about the Opt-In Gambling ads.

Gambling: Includes online gambling and location-based gambling. Gambling ads will only serve in regions permitted by law. In addition, when you opt in, only visitors from your country will see gambling ads, and theyll only see the types of gambling ads permitted by law.


These gambling-related categories are already allowed on the Google Display Network except where disallowed by law:

◦Financial spreadbetting
◦Location-based gambling
◦Fantasy sports
◦Offline gambling accessories

These gambling-related categories will potentially be allowed to run on your site when you opt in, depending on your country and the country in which the end-user is viewing your pages:

◦Online casino games
◦Tips, odds, and handicapping
◦Education/supplemental materials
◦Bonus codes
◦Sports betting


 10:05 pm on Sep 23, 2011 (gmt 0)

Can I opt-in for individual sites or do I have to opt-in for all sites on my account?


 10:08 pm on Sep 23, 2011 (gmt 0)

I wonder how long until I can put AdSense on my gambling website? I see it on horseracing sites all the time.


 2:04 pm on Sep 24, 2011 (gmt 0)

They don't have any way to opt in or out per site; wish they did. I span a bunch of niches, but my family oriented sites mean that all my ads need to be okay for all ages.


 2:20 pm on Sep 24, 2011 (gmt 0)

Family status

Google assigns a family status to all ads to make sure that ads are shown to an appropriate audience. Please note that since we consider gambling-related products to be intended for adults, ads promoting online gambling will be given a Non-Family Safe status if they adhere to our policies. Ads promoting acceptable gambling-related products will be given a Family Safe status.

Does this mean AdSense is no long going to be family safe?

I never knew promoting gambling to children was "family safe" - what kind of gambling is acceptable for children?


 12:20 am on Sep 25, 2011 (gmt 0)

I wonder if the opt out measures they provide will work only as effectively as one would expect from Adsense.

Say 'hello' to gambling ads everyone.

[edited by: martinibuster at 8:13 am (utc) on Sep 25, 2011]
[edit reason] spelling [/edit]


 9:45 am on Sep 25, 2011 (gmt 0)

I never knew promoting gambling to children was "family safe" - what kind of gambling is acceptable for children?

Gambling-related. Playing cards and poker chips. Any of the physical components of bingo. I don't see a lot of AdSense ads for racehorses, but I don't suppose it would be against the rules. Caribbean vacations, even if the island's most important Cabinet position is the minister of Internet and Gaming. (IANMTU) Just because you customarily bet on something, doesn't mean the "something" itself is beyond the pale.


 6:42 pm on Sep 25, 2011 (gmt 0)

Playing cards and poker chips.

Those were always allowed. I've got a casino-supplier for a client; have been running as for the supplies for years. In the old days I'd occasionally get flagged, but once I'd ask for an exception and demonstrate I was advertising supplies and not gaming, they went right through.


 2:27 pm on Sep 26, 2011 (gmt 0)

I'm in the UK and they offered it to me a couple of weeks ago. Problem is they blocked my Adsense account two years ago, and to the best of my knowledge it's still blocked.


 3:11 pm on Sep 26, 2011 (gmt 0)

I too am in the UK and the gambling ad stipulation is that site visitors must be over the age of 18 before you can opt into the gambling ads. As my sites are computer related (help and support)I am unable to opt in because there is nothing stopping users under the age of 18 accessing my sites.

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