HuskyPup
msg:4365338 | 1:46 pm on Sep 21, 2011 (gmt 0) |
Sounds like you have the classic case of budget burnout by your advertisers.
Supposedly some advertisers spend by the month and their CPC reduces as the month goes along, most of the companies in my industry tend to use daily budgets resulting in a relatively consistent CPC all month for them...and me, usually.
Does that help?
|
netmeg
msg:4365386 | 3:27 pm on Sep 21, 2011 (gmt 0) |
Also, advertisers tend to let their display network ads run for a bit, and then they take a look at the sites where the ads are actually displaying in their reports. If you're not sending them traffic that converts (or they don't like your site for some reason) they will block their ads from showing up; the higher paying advertisers are particularly more likely to do this.
At least, *I* do it.
|
bhukkel
msg:4365388 | 3:29 pm on Sep 21, 2011 (gmt 0) |
Thank You both, it helps me understand the ads business.
|
|
