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New publisher application process!

 3:55 pm on Aug 31, 2011 (gmt 0)

Email just came in...

We’re continually evaluating our AdSense application process in order to ensure the safest possible network for our advertisers, as well as the best possible experience for you, our publishers. With that in mind, we’ve now implemented a change to our initial review process that will result in a stronger AdSense network. Improving the quality of the network will drive more interest and demand from advertisers, increasing the earning potential for all of our publishers.

Starting today, we’ll begin adding a new step to the review process and sending notifications at two key points. After a new application is submitted, we’ll begin with preliminary checks on the site and the applicant’s submitted details. If the application passes through this first stage, we’ll notify the applicant by email, grant them account access, and provide them with ad code to place on their submitted site. It’s essential at this stage for the applicant to place the ad code on their site, as the review process can’t be completed until the ad code is implemented.

However, live ads won’t immediately appear once the ad code has been placed on the submitted site. Since the application hasn’t been fully approved yet, temporary “blank ads” will be shown instead. These blank ads will blend in with the background of the page, so users won’t see them and the user experience won’t be impacted. As a result, there’s nothing to click on and thus revenue can’t yet be generated. If the applicant logs into their AdSense account at this stage of the review process, they’ll see a reminder that their account is still under review.

Soon after the ad code has been added to the submitted site, a final approval decision will be made and the applicant will be notified by email. Newly approved publishers will see live ads automatically appear in the existing ad units on their pages. These publishers are then welcome (and encouraged!) to add more ad units to their submitted site and to any other policy-compliant sites they own. We also encourage new publishers to ensure their sites are available to be crawled by the AdSense robot (Mediapartners-Google), and also to use our best-performing ad formats.

If you’d like more information about this new approval process, please visit our Help Center or feel free to post questions about this topic in our Help Forum.

Thanks for being a valuable member of AdSense as we continue to improve the quality of our network.



 4:12 pm on Aug 31, 2011 (gmt 0)

And about time too...does this also apply to their blog sites?


 4:16 pm on Aug 31, 2011 (gmt 0)

What I don't see is how the second step of implementing the Ad Code into the Website and serving blank ads will increase quality for the Publisher Network?


 4:18 pm on Aug 31, 2011 (gmt 0)

I don't see how this is supposed to help anything.


 4:23 pm on Aug 31, 2011 (gmt 0)

Does seem to be a quality change? Almost seems like it's simply a way of AdSense ensuring that a higher % of applicants actually have active accounts?


 4:46 pm on Aug 31, 2011 (gmt 0)

I think the second step is to verify proper ad placement before activating an account.


 4:52 pm on Aug 31, 2011 (gmt 0)

>> actually have active accounts

>> proper ad placement

Yeah, I guess those make sense.


 4:57 pm on Aug 31, 2011 (gmt 0)

Heh, and they blasted it out via email to all their existing publishers (to whom presumably it won't apply) so maybe it's a bit of a PR move too, ya think?


 5:55 pm on Aug 31, 2011 (gmt 0)

Heh, and they blasted it out via email to all their existing publishers (to whom presumably it won't apply) so maybe it's a bit of a PR move too, ya think?

I didn't get it. I wouldn't know about it if someone hadn't posted it here even though email message contents aren't supposed to be posted here.

Ain't this era of online communications great?



 5:57 pm on Aug 31, 2011 (gmt 0)

Thought #2

There's an old saying about it being too late to shut the barn door once the horse is already out of the barn.

Is this shutting of the barn door essentially too late?



 6:34 pm on Aug 31, 2011 (gmt 0)

I didn't get an email but I did see this announced on Facebook this morning.


 7:05 pm on Aug 31, 2011 (gmt 0)

This was also posted on the official blog.



 11:26 am on Sep 6, 2011 (gmt 0)

Seems to be a basic step to check that the ads are placed according to the TOS. Maybe they can automate the first step, reject some at that stage and only then manually view sites who have passed the first stage.

It must also be easier to review a site if blank ads are there already.

But it will impact the user experience if there is a large blank box with nothing in it, even if the colours are OK.

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