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This 257 message thread spans 9 pages: < < 257 ( 1 [2] 3 4 5 6 7 8 9 > >     
August 2011 AdSense Earnings & Observations
HuskyPup




msg:4346125
 8:52 am on Aug 1, 2011 (gmt 0)

July was a bit of a roller coaster for me but with August being a big holiday month I wonder what it will (not) bring?

 

HuskyPup




msg:4347190
 2:41 pm on Aug 3, 2011 (gmt 0)

So, it's all about summer vacations and Panda?


Tis for me, the Panda shot and left nowt, less than 50% of a year ago and all down to one day in May. I'm going to be generous and write if my August daily average is the same as July's then my earnings will be about 43% of August 2010. If the same happens in September my earnings will be about 39%...and that's IF the Panda doesn't take another HUGE chunk outta my a$$.

Gave up with the stock market years ago, those snakes are on the same level as bankers and pension insurance salespeople.

My prediction for any real recovery would not be until 2012-2013 and I'm sticking by that however the construction business cycle tends to be in advance of most and I am seeing a nice pick-up in genuine project enquiries but I also have to say that our premium products retail sector is also doing extremely well, some of our stockists are actually running out of stocks!

This is quite bizarre and tends to suggest to me that the bespoke side of our business is going well but the cheap and cheerful has disappeared for the moment which could explain the extremely low CTRs I am seeing.

Definitely YMWV:-)

Leosghost




msg:4347200
 2:57 pm on Aug 3, 2011 (gmt 0)

<OT>
Does no one here look at stock markets?

Not since seeing the crash of 2008 coming ( and posting about it coming ..here in foo..long before it hit ) and moving into Au before it long before it did ;-)..also said post 2008 that most economies would "dead cat bounce" ..and they have </OT>

My prediction for any real recovery would not be until 2012-2013


I'd go with 2013/2014 at the earliest ..doubt if it is going to pick up before ..outside of the luxury market stuff and big projects..Mr and Mme Average are too scared of having no money or loosing their jobs to spend as they did..so they look less ..and click even less...adsense will continue to reflect that.

Atomic




msg:4347228
 3:48 pm on Aug 3, 2011 (gmt 0)

Despite a bad economy and summer holidays, Google continues to post record earnings. So do I for that matter. August is looking pretty awesome so far and on track to be another record.

HuskyPup




msg:4347233
 3:59 pm on Aug 3, 2011 (gmt 0)

Which general sector are you in Atomic? Do you focus locally/nationally/internationally?

Your AdSense seems to be doing the opposite of mine!

JCKline




msg:4347267
 5:26 pm on Aug 3, 2011 (gmt 0)

Slow day here...

Freedom




msg:4347276
 5:42 pm on Aug 3, 2011 (gmt 0)

The slowest day out of a 100 slow days. CTR is way down, like it's hours and hours behind.

azlinda




msg:4347301
 6:28 pm on Aug 3, 2011 (gmt 0)

Same here, Freedom. I'm at where I'm usually at at 6 AM!

Lapizuli




msg:4347302
 6:28 pm on Aug 3, 2011 (gmt 0)

I'd go with 2013/2014 at the earliest ..doubt if it is going to pick up before ..outside of the luxury market stuff and big projects..Mr and Mme Average are too scared of having no money or loosing their jobs to spend as they did..so they look less ..and click even less...adsense will continue to reflect that.


I'd go with 2020 at the earliest...or 2030. Seriously, this depression is down to a worldwide shift in demographic and commercial patterns, and y'all know what they are. The same thing happened in a major way in the decades before the Great Depression, when we shifted from railroad to car, and before that, to railroad. Anything that moves people and the way they distribute their resources causes a shake-up in the economy as wide as the impact is felt. The Internet is felt worldwide.

It'll look bumpy for a while, though. Just like any other depression, those parts of the economy that have both feet firmly in the new economy will thrive. Those that are straddling will hang on for a while. Those that are planted in the old economy will sink. That's gonna take a couple of decades, at least.

And, uh, AdSense is better for me today.

Atomic




msg:4347332
 6:55 pm on Aug 3, 2011 (gmt 0)

Which general sector are you in Atomic? Do you focus locally/nationally/internationally?

We're in the food sector. Most people hear that and think we're a recipe site. We're not, but we do have a lot of recipes that have only recently brought in significant traffic and earnings.

We target the US primarily but get a significant amount of traffic from the UK and Canada and to a lesser degree Australia.

Your AdSense seems to be doing the opposite of mine!

I credit our success with a change in philosophy. Usability and user experience became the #1 priority. I redesigned the site in such a way that we expected earnings to fall because ads were reduced to only two ad units. Both are above the fold but well removed from content. I think I'm lucky I finished this project right before Panda.

Leosghost




msg:4347341
 7:10 pm on Aug 3, 2011 (gmt 0)

@Lapizuli ..I was trying to be a little "upbeat"..but in general, I concur with your assessment, both of history and of the future..

And probably the timescale..

HuskyPup




msg:4347360
 7:40 pm on Aug 3, 2011 (gmt 0)

Seriously, this depression is down to a worldwide shift in demographic and commercial patterns,


Whilst your generalties may be correct there's one major thing many are maybe overlooking and that is the huge transfer of wealth to China, India, Indonesia etc. which makes this change completely different to previous ones. The powerhouse countries will soon be those that are/were the sweatshops, they will be the ones that will create the demand just like US/Canada/Europe used to.

Seriously, I've been going to those countries for 40+ years, I've seen their massive changes, I have sites specifically directed at those countries and their traffic growth is way outstripping the traditional areas, some are even providing AdSense revenue now!

We sell raw, semi-finished and finished products to those regions these days whereas 20-25 years or so ago there was zero demand.

We're in the food sector


Is there an uptake in home cooking per chance? What kind of ads do you get? I'm curious since, I'm in the UK, I have a local specialist food supplier website, all organic meats, fresh fish, farm cheeses etc and although he ranks extremely well for everything there is hardly any traffic whatsoever.

Living in the wealthiest farming area of the UK I've wondered whether to launch a national food site promoting local products however with the lack of interest in the specialist site I reckon I may be doing something wrong! I'm also wondering what type of ads I would get here since the SERPs ads look very, very thin indeed.

Lapizuli




msg:4347367
 8:10 pm on Aug 3, 2011 (gmt 0)

Whilst your generalties may be correct there's one major thing many are maybe overlooking and that is the huge transfer of wealth to China, India, Indonesia etc.

Actually, I mean especially those places - most of the East and Africa, really. It's all about the Internet.

Correct me if I'm wrong - I'm anything but an international traveler - but I believe they're booming because they:

1) are the people actually manufacturing the things people continue to use even in this economic downturn (food, toys, clothing, mating lures (jewelry), electronics), with their plentitude of available resources (cheap labor plus materials).

2) are reaping the benefits of an insatiable American market and becoming consumers - you can't put impoverished people to work for pay, even low pay, forever without raising the overall population's standard of living over time in an assortment of ways, and

3) never developed a huge, car-based infrastructure based on a dense middle class as happened in much of the West. Here, stuff has to be taken down before new stuff is built - universal Internet, cell phone service, etc. There, there's a weaker wall of resistance, and it's cheaper.

Lapizuli




msg:4347373
 8:23 pm on Aug 3, 2011 (gmt 0)

Basically, what I'm saying is that while the demographic shifts look different in the particulars, that's because of the particular new kind of transport that's taking over. When we moved from railroads to cars, huge centers of commerce became available. People could spread out more and create suburbs and shopping centers. But they were limited by where the roads were.

With the Internet, roads get in the way, because they route to large commercial centers that are necessary only for stockpiling product - not something necessary in an Internet-based economy where people can disperse to an unprecedented degree and form social units with people located anywhere (witness threads on Webmasterworld about "Where should I live? The whole world is my oyster.") The main barrier is language, and that's being overcome fairly rapidly. So how do such spread-out populations get their product? As much as possible over the Internet, and what's not possible, through evolving distribution channels that are far less centralized - thus the threats to the auto and airline and shipping industries designed to move people from one center to another along pre-existing throughways. We need cars and planes and ships, but not for the same things, and not in the same places.

That small fact has huge implications. Building an infrastructure for this is an immense task. And there's lots of resistance to it. But it's an inevitable trend when any economic ecosystem is hit by a change of resources, demand and technology.

JCKline




msg:4347382
 8:53 pm on Aug 3, 2011 (gmt 0)

AAAAAAAAAAAH! Awful, Awful, Awful!

Atomic




msg:4347462
 12:16 am on Aug 4, 2011 (gmt 0)

Is there an uptake in home cooking per chance?

There may be a little uptick in home cooking but nothing that's going to put McDonald's out of business.

What kind of ads do you get?

Mostly nutrition-related stuff. Fitness and weight loss. General health. Diabetese stuff. Organic foods. Recipe sites and books.

thechromeguy




msg:4347523
 4:18 am on Aug 4, 2011 (gmt 0)

my stats are going crazy, its as if Google putting place a ceiling on my earnings. I can literally see the deduction the moment I hit refresh. I must have a gotten a $40 euro deduction today.

I was wondering why my income took a dive when you guys were have it okay last week. I have a generic domain with consistent traffic and original content.

tangor




msg:4347536
 5:18 am on Aug 4, 2011 (gmt 0)

Hello: thechromeguy... Stats are what they are these days. And there's no rhyme or reason. Make little changes, if you make any at all, and wait another 6 months (as we are in month six of Panda at the moment). Have no better info, nor suggestions other than do a bit of diversification which is NOT google centric. I haven't given up... but I'm not holding my breath either.

Mentat




msg:4347560
 6:55 am on Aug 4, 2011 (gmt 0)

Today the figures looks like week-end.
Something is broken @ plex :(

thechromeguy




msg:4347605
 8:21 am on Aug 4, 2011 (gmt 0)

Been doing some research and writing longer content. I do miss the days before Panda.
I have some theme related websites that can't even pay for its bandwidth which sounds crazy. Since panda I'm getting a lot of junk traffic that don't convert mostly from my browser theme related websites.

HuskyPup




msg:4347674
 11:39 am on Aug 4, 2011 (gmt 0)

Building an infrastructure for this is an immense task.


It certainly already exists within Europe and I would have thought to a greater extent in North America, certainly Australia and New Zealand, India's always been a mess however they are making a better mess...China's infrastructure is probably going to be one of the best, the main parts of Russia are well-connected, Japanese are used to virtually anything thrown at them, the Middle East is developing extremely well which basically leaves us with Africa and South America.

They vary however the Chinese have been investing Billions in various African countries for years and have built-up an incredible amount of goodwill for what they have created. I don't get to South America much these days yet those countries I deal with and the TV programmes I have seen would suggest that things are looking pretty good for them too.

Where does this leave AdSense and on-line publishing?

One would have thought in a pretty good place but I am not at all so sure insofar as experienced consumers are concerned. Why? I bought a new touch-screen PC for my wife this week, did I click on an ad anywhere, no.

Basically I deal with half a dozen different electronic companies, some are High Street names, some totally Internet based. I received an e-shot for this PC, which I had been considering anyway, I checked out the price v my other suppliers and ordered. No surfing, no clicking on any Adwords anywhere.

Just multiply that by the amount of people who automatically go to Amazon, eBuyer, Play, "their favourite store", these companies have invested billions in creating their extremely successful on-line brands, satisfy them a couole of times, don't rip them off and they will return.

Herein lies the conundrum for AdWorders, how do they create demand in what is now a mature market in the west when buyers have already more or less decided where they are going to buy their product(s)?

For developing countries it is much more difficult because if any western ad agency believes they can sell the same products without any thought to local culture, they are in for a rude awakening.

All this has a huge implication for AdSensers globally, I know of Indian AdSensers earning big, big money since the mass market there is still developing at a very fast rate, China likewise, but just where will these leave many publishers...only time will really tell.

I'll give you an interesting comment from a friend of mine who is the general manager of our regional sorting post office..."If it were not for Amazon and eBay we would be closed"!

Mentat




msg:4347866
 6:32 pm on Aug 4, 2011 (gmt 0)

So something is very strange here...

Today figures are horrible!

I've expected a click dump or something, but eCPM is very low and it seems that Analytics is dead also...

HuskyPup




msg:4347869
 6:38 pm on Aug 4, 2011 (gmt 0)

Just had a quick look at my stats...what stats...they are miserable, truly miserable, I've a long, long way to go to get anywhere near my current daily average...you just know when it ain't gonna happen!

azlinda




msg:4347881
 7:01 pm on Aug 4, 2011 (gmt 0)

Yesterday was horrible, and today is even worse! The ads on my recipe site are very well targeted it seems. I checked through a couple hundred pages this morning. I just can't believe that people would not be clicking on good ads.

netmeg




msg:4347903
 7:33 pm on Aug 4, 2011 (gmt 0)

I appear to have gotten a four day click dump today. Pretty much non existent for Aug 1-3 (despite what my logs said) and then an unnatural spike today (that is also at odds with today's log stats) And now I'm sitting pretty much where I would expect to be at this time, not great, but not catastrophic either. Weird.

tristanperry




msg:4347910
 7:46 pm on Aug 4, 2011 (gmt 0)

Just had some money taken off c.f. an hour ago. Not a bad day nonetheless, but worse overall than July was.

JCKline




msg:4347954
 9:21 pm on Aug 4, 2011 (gmt 0)

Another really bad day...

thatjen




msg:4348005
 11:16 pm on Aug 4, 2011 (gmt 0)

Things keep getting worse by the day for me. Last night I turned off Interest-Based Ads and my CTR is better today, although it's too soon to tell anything. The Interest-Based Ads have been out of control on my sites lately! When I first noticed them, maybe every 5th ad was based on something I had recently looked at, and that was fine with me.

On my most popular site there aren't many interest-based ads, but on my two less popular sites, 100% of ads have become interest-based. If I go to one of my sites to look at it and then go to my other site, 100% of the ads showing up are totally on-target, but for the website I was just at previously.

I just did a brief look, but all 3 of my sites appear to currently be showing nice targeted ads.

Leosghost




msg:4348009
 11:36 pm on Aug 4, 2011 (gmt 0)

So.. Now..they are not showing them to you ..because you turned off seeing them ..they will still be showing different interest based adds to everyone else ..who has not turned them off ..

You can't turn off interest based ads showing on your site..you can only turn off seeing them ..and using your site to influence what people see on the sites they visit after seeing your site..

thatjen




msg:4348042
 12:55 am on Aug 5, 2011 (gmt 0)

Leosghost,
Here is what Google says about it:
Google will not use visitation information from your sites to help create interest and demographic categories. However, you cannot opt out of showing ads to users based on their previous interactions with the advertiser, such as visits to an advertiser's website.

To opt out of ads based on user interest and demographic categories:

Sign in to your AdSense account.
Visit the Allow & block ads tab.
In the sidebar, choose Advanced settings.
Click the checkbox next to the interest-based advertising preference so that it reads "Do not show ads based on user interest categories."
Please keep in mind that by opting out, you'll decrease the number of ads competing to appear on your website, which may decrease your potential earnings.

Play_Bach




msg:4348047
 1:09 am on Aug 5, 2011 (gmt 0)

> However, you cannot opt out of showing ads to users
> based on their previous interactions with the
> advertiser, such as visits to an advertiser's website.

This is the sentence. In other words, you can't stop IBAs from showing on your site.

thatjen




msg:4348051
 1:18 am on Aug 5, 2011 (gmt 0)

Play_Bach, I think this brings Adsense to how it was a few months ago - where an ad here or there will show up if I happened to visit a site (like Target.com, and then a Target ad shows up - I think that's fine).

But in the past few weeks, I would go to a site about gardening, then I would go to a site about diabetes, for example, and 100% of the ads on the diabetes site would be about gardening, and the ads were not for actual company websites I had visited. I don't know what that's called, but that is not happening now that I disabled the "interest-based advertising preference," and my CTR has shot up since I clicked that button yesterday.

This 257 message thread spans 9 pages: < < 257 ( 1 [2] 3 4 5 6 7 8 9 > >
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