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Google AdSense Forum

A feature Google needs to develop and implement

 11:44 pm on Jul 3, 2011 (gmt 0)

Adsense is scary, while it can provide a website with revenue it can also cause the pages of that website to look spammy depending on placement and theme. Besides impacting the appearance of a page adsense might also be the catalyst for manual action which affect serps.

It doesn't have to be that way.

I'd like to see Google develop a tool where adsense units can be disabled remotely, on a unit by unit basis, if a human evaluator deems a site isn't measuring up well with recommended standards. I believe that adsense should never be the cause that makes a human evaluator take manual action on a website.

I'd much rather have a single, or multiple, ad units disabled over losing search engine positioning if given the choice. When a site suffers manual actions, especially to a limited number of pages or against a particular keyword, the webmaster is not always informed and continues to work on a site that cannot accomplish what he/she is working hard to attain.

Google human evaluators need to be able to disable ad units, on a unit by unit basis, so that adsense isn't ever the cause of a penalty. Then maybe adsense wouldn't be as scary when you try to listen to the "you're not using your max available units" emails from adsense.



 12:10 am on Jul 4, 2011 (gmt 0)

Nice sentiment, though we know that Google lives by the claim that "it's all automated"...


 8:18 am on Jul 4, 2011 (gmt 0)

I would like Adsense to go the way of every other digital ad agency, and manually approve and sign up publishers and/or websites that want to show their ads.

It seems to me that, by allowing anyone and everyone to show Adsense ads, Google itself has created the nightmare of useless MFA sites that is the web today - that same web that they are now trying to "fix" with Panda.

Surely, rather than sticking by the mantra of algorithm, a manual review process would immediately sort the wheat from the chaff and those webmasters who have polluted the web would either have to find another source of income or more likely would just stop supporting their sites, which could then be caught by the algorithm (not updated recently, not serving a useful purpose, etc) and be pushed down the ranks.

How many millions of Adsense publishers are there today? Surely the number isn't entirely unmanageable for a manual review? Once approved, a snippet of code could be added to the site to show that it is legit, and any violations in that regard would result in instant exclusion from the program.

Perhaps there could even be a minimum number of page views required for inclusion in the program - again, like other digital ad agencies. That way you would have to spend some effort to get your site good enough and popular enough before qualifying.


 2:58 pm on Jul 4, 2011 (gmt 0)

It seems to me that, by allowing anyone and everyone to show Adsense ads, Google itself has created the nightmare of useless MFA sites that is the web today - that same web that they are now trying to "fix" with Panda.

G created its own nightmare were we are included. They are too open for anyone to sign up. A lot of testimonials state their account got closed with no warning, still my reports of infringers just got their domain banned, so they bought another one and repeated the same bad behavior. G expect us to be their own free police.


 3:30 pm on Jul 4, 2011 (gmt 0)

We just recently had one ad unit on one page on one site disabled. I worried that it was the beginning of something bad, but it was a month ago and nothing else has changed. After some checking, I found that the traffic to that page was probably not to Google's liking, and so they disabled the ad. We removed the ad unit and have continued on. So apparently they can disable individual ad units if they want to.


 2:42 am on Jul 5, 2011 (gmt 0)

I'm sorry, but I can't really make any sense out of the original post. Are you trying to keep your account from being disabled, or your site from losing ranking in the SERPs? Cause the second isn't ever going to happen. Google AdSense and Google Search are never gonna team up like that.


 9:49 am on Jul 5, 2011 (gmt 0)

Google human evaluators need to be able to disable ad units

Google has policies in place to prevent spammy looks (no more than 3 ad units per page, etc.) If you don't comply with those policies, they can (and often do) disable serving ads to the site or close your account permanently. Any other secret objections (by the SE quality team) would IMO be unfair.

As for the SE quality team, allowing them to remotely disable an ad unit on your site would be almost spooky. Then you might as well give them the right to delete (censor) other portions of your website that they find low-quality. Sounds a like Very Bad Idea, overall. Google should index the web, not control it (at least not directly).


 5:41 am on Jul 6, 2011 (gmt 0)


Human evaluator - this site looks spammy, *snip*, no more page one ranking, yo.

I was just suggesting that the extent of the *snip* should be to the adsense unit making the page look spammy, not to the sites rankings.

Adsense, search and spam teams at Google don't seem to get along well do they. I wonder if it's not as bad as, or worse than, it seems.


 2:45 pm on Jul 6, 2011 (gmt 0)

I'd just as soon they stayed separate, thanks. And I don't think anyone's getting pandalized solely because of too many ads or ad placement. It may be a tipping point, but it's not the only thing.

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