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Google AdSense Forum

Can set a minimum ppc to show an ad ?

 1:56 am on Apr 15, 2011 (gmt 0)

I dont see why I should show ads that might only pay 1cent for a click. I'd like to set a minimum, or just leave blank / notify me to post something else / zero size the div.

Can this be done? If not, why not ?!



 6:13 am on Apr 15, 2011 (gmt 0)

Why? - because Google say so. Its their ball, if you want to play with it you play their game.

Personally I would prefer ads that paid anything to PSAs.


 2:43 pm on Apr 15, 2011 (gmt 0)

Use DFP Small Business for that. You can make AdSense compete with your other inventory which accomplishes what you want.


 10:49 pm on Apr 15, 2011 (gmt 0)

It's a change that should be made.


 10:53 pm on Apr 15, 2011 (gmt 0)

> It's a change that should be made.

This is a very common request going back to 2004 here. Ain't gonna happen.


 2:09 am on Apr 16, 2011 (gmt 0)

Even at an auction one can set a minimum price.

G did take up my request to show general ads and not always niche ones; too about a year but they did so in the end. G would win with this change so i dont see why they wont do it. If this was offered by another ad system, i'd jump.


 8:05 am on Apr 16, 2011 (gmt 0)

I haven't logged into this forum for years, but I thought I would because I totally agree with the original poster.

I call these 1 cent clicks "insult clicks"

If adsense is going to serve up these ads I would rather have the option of displaying other banners instead. They should offer a minimum threshold anything under 0.10 cents and it displays a alternate link that I have set up.

Why should I waste my valuable ad space on 1 cent clicks?


 1:29 pm on Apr 16, 2011 (gmt 0)

You shouldn't. Find another program.

AdSense is what it is. The advertisers are driving the bus, and they want low cost clicks (I'm an advertiser, and I sure do) If publishers are allowed to specify the minimum bid, then AdWords is left with a lot of low priced inventory they can't place. That makes the advertisers unhappy. Most advertiser who run ads in the Display Network also run them in search. Google doesn't want to piss off advertisers. End of story. As publishers, we either live with it or we don't. (And no matter how many of us leave, there will always be a lot more waiting in line) Deal.

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