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Minimum CPC, CPM Opt Out

     
3:35 pm on Mar 20, 2011 (gmt 0)

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Who here would want the ability to set a CPC minimum for their sites "site based not account based"? even not showing low paying ads.

Who here would like the option to opt out of Adsense CPM ads altogether?


Technically all of of these features are very very easy to implements on the Adsense end. Matter of fact they are already used, but mainly as punishments "smart pricing "in reverse", psa/cpc only when traffic is low quality"

But maybe Google doesn't know that people might want them?

So if you want these features let it be known.
3:41 pm on Mar 20, 2011 (gmt 0)

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Everyone in AS would love a simple CPC min etc within their accounts.

Many will point you to AdManager, which I have heard some some people actually understand and use.

From there you can do what I believe you are asking.
3:44 pm on Mar 20, 2011 (gmt 0)

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Everyone in AS would love a simple CPC min etc within their accounts.


What about a CPM optout? why you want that?
4:00 pm on Mar 20, 2011 (gmt 0)

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Explain your strategy
4:04 pm on Mar 20, 2011 (gmt 0)

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ASA: What are theTop 5 Publisher Requests?

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Google AdSense features I'd Like to See

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4:11 pm on Mar 20, 2011 (gmt 0)

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HuskyPup,

Min CPC has been a big request for while. wonder why it isn't implemented.

How do you fill about CPM opt out?
4:18 pm on Mar 20, 2011 (gmt 0)

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Explain your strategy


no strategy, just wishful thinking.

maybe someone will organize some type of petition for these features, IDK. just wanted to see how current people felt about it.

DFP is an option for cpc min , but honestly it sucks and is a pain, min CPC should be standard with Adsense.

I have sites where i could care is it i get a $.050 per click, but it does feel like I'm being rob when i see a $.01 on my sites that i dedicate a ton of time to and regularly earn almost 50 time more.

How much would people be willing to giver for a min CPC?
4:21 pm on Mar 20, 2011 (gmt 0)

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Minimum CPC will NEVER be implemented. Google would be left with a bunch of low inventory that they wouldn't be able to place, which would make the advertisers unhappy. The advertisers are the driving force here, not the publishers.

People have been asking for years. Won't happen.
4:39 pm on Mar 20, 2011 (gmt 0)

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Adsense is a "filler" ..a "set and forget" ..so why worry about what is essentially "free money" ..

Direct ad sales is where you get to set your minimums.

Then again .if all you have is adsense for an income on your sites ..then your problems are bigger than being able to get or set minimums of any kind on what adsense displays .
4:45 pm on Mar 20, 2011 (gmt 0)

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How much would people be willing to giver for a min CPC?


Whilst I am one of those who have requested this feature I also have to accept that my sites are global and therefore are used in many countries where the advertisers CPC for their local markets is much, much lower than say Europe and North America.

I see this every morning with much lower EPC values, some as you say as low as 0.01, and I do get a lot of visitors from countries such as India and Pakistan, yet during the day I usually see the EPC values gradually increase dragging the overall average up.

What has always puzzled me though is why I seldom see higher EPCs from countries such as Australia and New Zealand who use my sites a lot for product research, maybe they just don't use AdSense all that much for my selling trade's products?
2:08 am on Mar 22, 2011 (gmt 0)

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Google would be left with a bunch of low inventory that they wouldn't be able to place


That's the whole reason for wanting a CPC limit. to prevent that low quailty inventory from being dumped onto our sites.


Adsense is a "filler" ..a "set and forget" ..so why worry about what is essentially "free money"


Free Money? WTF. Some publishers have site they put a lot of time, effort, energy and money into. Allowing Adsense to show on our site isn't Free Money?
2:39 am on Mar 22, 2011 (gmt 0)

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Allowing Adsense to show on our site isn't Free Money?


It is if you aren't running an MFA..

And if you are running an MFA or MFAs ..then you'd have had to put all that "effort";-) in anyway in order to get adsense allowed on the site ..so you could say at best say it is a reward for putting a traffic source their advertisers way ..not a right ..because they Google probably sent you most of the traffic in the first place..unless you are running PPC arbitrage ..which they really don't like .

But MFAs are a very risky business ..especially if your life finances are based around them ..Google can cut them off in a heartbeat or an algo rebalance or an email ..

And unless your MFA ( if you have one ;-) is one that really brings them "premium partner level" traffic ..you're best keeping your head down and not making too much noise about how you think the money side of the adsense thing ought to work..in case they take too close a look at where the traffic is going.

They don't actually like MFAs ( unless they bring in around 20,000,000 unique visitors per day ) much ..and even then if it suits Google to send "the email" to one of the big dogs ..they will.
3:04 pm on Mar 22, 2011 (gmt 0)

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That's the whole reason for wanting a CPC limit. to prevent that low quailty inventory from being dumped onto our sites.


You miss the point (again). The publishers aren't driving the bus. The advertisers are.
4:08 pm on Mar 22, 2011 (gmt 0)

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That's the whole reason for wanting a CPC limit. to prevent that low quailty inventory from being dumped onto our sites.


Plus smart pricing plus the viewers' location.

My ads generally seem to be top quality however why should an advertiser targetting the UK be expected to pay the same CPC to Google when a viewer from, say, India clicks on their ad?

Ok, the advertiser should target their ads better but some just let them run all the time since they know little better but surely that is what smart pricing should be about, protecting the advertisers' expenditure?

Gee, I don't believe I'm defending smart pricing ! :-)

That's my understanding of it, it's not necessarily low quality inventory, it's less qualified and less valuable real estate although I do feel they get it wrong quite often.
2:00 pm on Mar 23, 2011 (gmt 0)

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The assumption that is wrong here is that what you get for a cpc/cpm is somehow relevant to what your visitors want. There is NO corrlelation. You tie "quality" to price. There is NO relationship; We aren't talking about used cars here.

You have to accept that in an ad block of say 160x600, for example, where five ads show, that the top ad is not always the most relevant to the visitor. If your website page is about fitting kid's shoes, and the top, high paying ad is for girl's pageant shoes, how will that lure a click from somebody looking for dress shoes for a boy, which may be the fifth ad on a page where the topic is fitting children's dress shoes properly? If the fifth ad is paying only $0.10cpc and the first ad is paying a buck, you cost yourself a dime. Now multiple that by 10,000 times in a year and you just lost $1000.00 because you thought you deserved more cpc, blocking out the low bids. It's irrational and an anti-profits business model.

Any wholesaler can tell you that they make a bundle pushing out millions of products at a cheap price every year. In fact, they make more than the retailers they sell to do. Why? Because when you make a buck profit on a million products sold to 1,000 retailers, you earned a cool million bucks, processing only 1,000 orders (less than 3 orders a day of 1,000 piece lots pack in 10 boxes each). The retailer is trying to take a product he bought for $5.00 and sell it for $10.00. If he sells 10,000 products a year, one to each of 10,000 customers (27 a day), he made only $50,000. He packed and shipped roughly the same number of boxes each day as the wholesaler did. In order to make a million, he has to bust his hump, sell 200,000 products(547 packages shipped a day). I figure that out early in my retailer career and switched to wholesale. Try as I might, I could never convince anyone that wholesalers made more money with less work than retailers. Though my bottom line clearly demonstrated it. I don't wholesale any more, because I managed to evolve to the next higher level of commerce.

So, why would you want to 'retail' clicks instead of 'wholesale' them? The problem here is not what you get per click, it's how many impressions you get. That has nothing to do with Adwords or Adsense, and everything to do with you and your ability to market your website(s). People are blaming Adsense for their own short comings here. If you don't take 100% responsibility for your earnings, you'll never succeed. If you're not making enough money, it's your fault, fix the problem.

Now consider this. In an ad block on one of my pages, I allowed both image and text ads. When I did that an Adwords image ad was taking the entire slot. Minutes later after removing the images ads, allowing text only, an Adwords text ad was #5 in the block. I've seen this numerous times before, not just with the Adwords ad campaign.

Since cpm ads compete on an equal playing field with cpc ads, did I shoot myself in the foot by blocking the image ad, which may have been a cpm ad, actually paying more than the text ad? Using the theory that higher cpc/cpm ads are better, I did.

Though I don't think so. My thoughts on the process are that it's better to give my visitors 5 options in an ad block, than one. The range of relevant ads seen in a single ad block can vary widely and still be highly targeted. I get 5 shots at a click, period. Forget smart pricing. Focus on the ctr and impressions, the rest will take care of itself.

My reasoning is supported by the wild card in play, interest based ads. Do I really want an auto dealer image ad taking the entire ad block simply because yesterday the visitor searched for an auto dealer's phone number at google.com to schedule an oil change, which they did, on my page about children's shoes? What are the odds they will click on that ad today? Virtually nil. So, by having five text ads in a block, even saying one is paying only $0.10cpc, I have a decent shot at the ad that visitor really wants to see being shown and clicked. If every ten visitors to my page see an ad that interests them and click on it, I'm in the money. That 1 in 10 ratio is critical, which is why I have 10 TEXT ads on each page. They get variety, choices, more ads to peak their interest.

I just gave you the auto dealer ad scenario because that happened to me, only two days ago. Another time, for weeks I saw an ad for hitches for my Hummer, long after it was purchased and installed. Every time I saw that image ad on a website, those site publishers potentially lost revenue, because there was NO way I was going to click that ad. Sadly, they all had enabled image ads, so I never got the five text ad option to choose from. Ironically, when I was searching at Google.com for a supplier for the hitch, that ad never showed up.

I consistently have an ecpm/rpm that is high double digit whole numbers for my account. I typically have a varying daily ctr of 7-12% on several million impressions a year. Do the math. I'm doing something right and that is how I manage the ads.

Just my thoughts.
2:20 pm on Mar 23, 2011 (gmt 0)

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2:53 pm on Mar 24, 2011 (gmt 0)

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I'd like to make one other observation. Note that I have been posting on WW since July 2003, nearly 8 years. I've been running websites since 1999. Also note, I've made only 177 posts during this time period. Is that because I'm not loyal to WW? On the contrary, I'm loyal to my business.

Less here, means more earnings for me. It's not always the person who does all the jabbering here that knows the most about Adsense, website design, customer habits, shopping trends, statistical trends and marketing techniques. Read cautiously.