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Google AdSense Forum

This 104 message thread spans 4 pages: < < 104 ( 1 2 [3] 4 > >     
Why haven't you made the switch?
Reasons you're still using the old AdSense interface

 2:05 am on Feb 4, 2011 (gmt 0)

Hey everyone,

I wanted to start a thread to get your feedback on the new AdSense interface. Specifically, I'm interested in hearing from those of you who are still using the old interface, to know why you haven't switched to the new interface.

Looking forward to hearing your thoughts - the feedback from this particular forum is invaluable for our entire publisher community.




 9:21 pm on Feb 10, 2011 (gmt 0)

I just like the old interface more.
Heck, I've been using it for what...4 years?


 10:14 pm on Feb 10, 2011 (gmt 0)

I am using the new interface on the corporate account, but still the old interface on my private account. Reasons to use the old interface are:
  • Higher speed of the old interface on GPRS/dialup due to less Ajax calls
  • IE6 compatibility (ducks)


 1:27 am on Feb 11, 2011 (gmt 0)

I'm still using the old interface for two reasons, speed and the top channels drop down on the old homepage so I can quickly see which sites are making most today. It takes me 3 or 4 clicks to get the same info in the new interface.


 3:30 am on Feb 11, 2011 (gmt 0)

Because you can't see these earnings right there on the main screen.

Google Affiliate Network Estimated earnings $#*$!.XX

Lot's of people have requested this. I don't understand how it can be the SAME payment (and can be seen on the Payment page), but not be viewable in the same dashboard?


 12:55 pm on Feb 11, 2011 (gmt 0)

I cannot open the new interface near my employees, because it shows my main earnings right there on the front page and everybody sees it. That is as awkward an idea as anyone could have had.


 6:23 pm on Feb 11, 2011 (gmt 0)

My reason for not making the switch was because I often check my stats using an iPad, and it's easier to navigate the old interface using the iPad. And besides, there was nothing I needed from the new interface that the old interface couldn't do.

- BUT -

Now with the addition of the targeting types in the new interface, I've made the switch and I prefer the new interface over the old interface.

Guess I'm going to have to get an Android tablet so I can view the graphs.


 6:30 pm on Feb 11, 2011 (gmt 0)

I cannot open the new interface near my employees, because it shows my main earnings right there on the front page and everybody sees it.

How does that differ from the old interface, or am I missing something ?

(added after sending) When you say "main earnings" do you mean total earnings since last payment, or daily earnings ?


 5:37 am on Feb 14, 2011 (gmt 0)

All of the above reasons. I don't like the new interface. I've been able to look at my Top Channels with one click so I can see how certain ads are performing. That is major and I don't like the new interface.


 3:43 pm on Feb 14, 2011 (gmt 0)

Thanks again for this very valuable feedback. I've been sharing your thoughts with the product team and they also truly appreciate your insights.

The overall feedback from this thread has been acknowledged and we're working towards continual improvements. I will, of course, update you as soon and often as I can.

There were two themes that I'd like to prod for more specifics and clarification from this group on which are: 1) latency and 2) mobile interface experience. Several of you mentioned these two issues as a reason you prefer the old interface. If you have specific examples of why you like the old interface better in these areas, that would be really helpful.




 3:56 pm on Feb 14, 2011 (gmt 0)

Couldn't even get the new interface to load on my Blackberry, and had scroll issues on another phone. Haven't tried it on my iPad yet, but almost everything loads on an iPad.


 4:06 am on Feb 16, 2011 (gmt 0)

Here's a big issue I just discovered. The new interface doesn't let you remove URL channels, the old interface does.

Please tell me that I've overlooked this somewhere, otherwise the new interface is a regression of features.


 6:38 am on Feb 18, 2011 (gmt 0)

I'm frankly surprised this thread was even started. I had to read the first post twice to figure out why the question was being posed.

You people, myself included, were screaming for years about the fact that the cpc was not openly disclosed. You get it in the new interface, and you would use the old interface? Good gravy people!

Now, you get the cpc immediately upon load, which the old interface didn't have, and you are still using the old interface?

One click you get the account cpc for today, yesterday, last 7 days, this month, last month. Do you not realize that information is not in the old interface?

When was the last time you could get the cpc for each website you own, via the url channels, and compare every site's cpc on one page AND compare the sites's cpc from an endless assortment of date combinations? Never.

*shaking my head* I need to go to bed, you guys just blew my mind.


 7:18 am on Feb 18, 2011 (gmt 0)

MsHuggys, People are more focussed at ecpm rather than cpc, I like old interface its simple and very easy to use. If google shutdown Instant i will be very happy. Keep things simple as you can. Is there any permanent Switch off for Google Instant?


 7:37 am on Feb 18, 2011 (gmt 0)

The new interface is nice...was it necessary...I dunno. Seriously, I created a new channel a few days ago (via the old interface), and no stats appeared for it in either interface. The ads were showing up, though. Glitch?

Sally Stitts

 4:46 pm on Feb 18, 2011 (gmt 0)

Why do AdSense publishers refer to CPC, when it is EPC?

It is CPC to the AdWords buyer, who experiences COST.

It is EPC to the AdSense publisher, who experiences EARNINGS.

They are NOT equivalent. EPC is ALWAYS ~32% less than CPC.

This drives me nuts.


 5:46 pm on Feb 18, 2011 (gmt 0)

This drives me nuts.

Me too however I read over and ignore those mistakes these days:-)

People are more focussed at ecpm rather than cpc

Hmmm...not too sure about that however my mental arithmetic is fine therefore I don't have a problem working out my EPC immediately.


 7:59 pm on Feb 18, 2011 (gmt 0)

I recently changed the default style for a forum. The old style was really old fashioned and I felt it could be giving new members a bad impression.

I changed the default style to the new one and offered members the option of selecting the old style if they didn't like it. A few members chose to continue using the old style but most were happy with the new one.

Importantly nobody complained! I reckon that's the perfect way to go about the change if it is possible to support both styles.

I'd like to continue using the old interface as it has what I need and my internet connection is not going to get faster unless I go 3G. All I do is log on every Sunday morning and copy the numbers into a spreadsheet where I update my own graphs dating back to the dawn of Adsense.


 2:09 am on Feb 22, 2011 (gmt 0)

Well, when the new Adsense interface indicates, "Page Views - Clicks - Page CTR Rate - CPC - Page RPM - Estimated Earnings", and where the clicks x cpc add up to the revenue amount, and that is what I get paid, I will call the product aspects just as Adsense does and in the new interface they call it "CPC".

What I want to see is how much I earned site to site, day to day, month to month, year over year PER CLICK. Thankfully, that figure is now avialable in the new interface, and I, being a mere low functioning mortal, don't have to whip out my calculator to get those figures.

Plain and simple there was no "cpc" column in the old interface, which would mean, for example that a publisher would have to compute the total revenue divided by the total clicks in order to figure out the portion they earned from the advertiser. That might be easy when you get a little ol' check once a year. But, when you have to divide a five figure income by 100,000+ clicks, us average mortals have to whip out a calculator. Not any more.

It's just nice to see it at glance, especially when you have a lot of sites and want to compare them over a wide range of periods.

Sally Stitts

 10:55 pm on Feb 23, 2011 (gmt 0)

So, even AdSense uses the term CPC in the new interface?

Sheesh. I give up. Unbelievable. I guess imprecise, mealy-mouth rules the day. You can call me Joe, you can call me Moe, you can call me . . . anything you want, because everyone will understand that you mean Cadwallader. Or Wilburforce. Who cares?

I used to. Along with the demise of the adverb. And the perpetual misuse of than and then. And there and their. And affect and effect. And the ubiquitous substitution of "your" for "you're". No stopping progress, I guess.


 11:39 pm on Feb 23, 2011 (gmt 0)

And the ubiquitous substitution of "your" for "you're".
Even worse is "ur" I hate seeing that in here. Leave it for the mobile phones.

 2:11 am on Feb 24, 2011 (gmt 0)

Specifically, I'm interested in hearing from those of you who are still using the old interface, to know why you haven't switched to the new interface

Simply because something is NEW doesn't necessarily make it better.

If something is functional, serves my purposes then I continue to use it.

In recent years, my experience with all kinds of software, browsers or whatever is they try to be a "Swiss Army Knife".

Most enhancements usually are things in which I have zero interest and often ultimately become an annoyance to me.

I have a lot of software which I have deliberately gone back to earlier versions. Firefox is a good example where I now see these messages to "Upgrade my Flash Player". Why? I don't want to see your bandwidth stealing flash junk. Before broadband, I was paying excess fees because of that unwanted rubbish. I didn't know at the time that rotten Flash was the basic cause.

I'm not a slave to everything "NEW". If there are beneficial improvements I'll switch. Mostly however these things fall into the category as a mate of mine likes to call:

"It's not the steak which sells, it's the sizzle."


 7:27 am on Feb 24, 2011 (gmt 0)

I wanted to start a thread to get your feedback on the new AdSense interface. Specifically, I'm interested in hearing from those of you who are still using the old interface, to know why you haven't switched to the new interface.

The one thing I like about the new interface is that it says "sign out" rather than "log out". The latter sounds like something you would shout out from the bathroom. ;)


 8:24 pm on Feb 24, 2011 (gmt 0)

The 2 main reasons I haven't switched is the load time is much slower, and the right side gets cut off on my laptop screen.


 6:21 pm on Feb 25, 2011 (gmt 0)

> I just went and had a quick look and with the old interface there is an immediate single line that tells me everything I need to know and with one click I can see my top channels, the new interface has me scanning around the page.

Exactly my problem with the new interface too. With the old interface, it loads super fast and I immediately see total earnings and exactly what is making money today.

The new interface requires too many clicks to do simple things.


 1:16 am on Feb 26, 2011 (gmt 0)

One more important suggestion for the new interface.

When I work for customers and develop a channel strategy for them they often ask me to implement it for them. Very often this means creating several (up to more then hundred) new channels and ad units which many clients are unwilling to do.

Unfortunately other then DFP or Analytics for being able to access their AdSense account as consultant they have to disclose their google account login to me rather then adding my google account the the list of allowed accounts.

I always warn my clients about this being a bad idea in general because it gives anyone (including me) full control over their account.
I feel obligated to tell them this information even though it might hurt my business (losing the several hours of work when the customer decides to create the channels by them selfs rather then entrusting its AdSense account to me to do the work).

So PLEASE add the possibility to give restricted access to outside employees such as account managers or consultants to access AdSense accounts without giving them full control like changing email addresses, billing information and such.


 4:10 am on Jul 8, 2011 (gmt 0)

...I checked out the new interface again because of the new feature (platform earnings), i went back to the old interface right away, its just too painfull how slow and confusing the new interface is compared to the old one.

Now this thread is a couple of months old, many suggestions have been made, has google implemented any of them, it looks the same slow confusing to me than it was back in Feb..


 9:43 am on Jul 8, 2011 (gmt 0)

Since Google hardly listens to a thing we say and reading what they say on their blogspot page:

And as a quick reminder, we’re gradually moving away from the older version as we continue to focus on reporting improvements like these.


It looks as though they don't give a monkey's!


 2:06 pm on Jul 8, 2011 (gmt 0)

I didn't much care for the new interface at first, but it's grown on me. What's odd is that if I visit AdSense a second time on the same browser session, I always get the new one first, and the old one (minus the option to switch to new) on any subsequent visits. If I close out the browser and go in, then I get the new one again - just the first time. Kinda weird.


 5:40 pm on Jul 8, 2011 (gmt 0)

I find myself using both. Lets face it, the new interface has stats you can't find on the old one. I'm not going to cheat myself out of important data because I'm unhappy with a few aspects of the new interface.


 6:32 pm on Jul 8, 2011 (gmt 0)

Hey everyone, longtime reader and first-time poster here. I use both as well, but mainly because the new interface works beautifully on my desktop but always crashes the Safari browser on my iPad. So when I'm viewing using the iPad, I always switch to the old interface.


 7:28 pm on Jul 8, 2011 (gmt 0)

Ditto. Import my reports from the old interface and I'll switch. Otherwise, you're going to have to drag me kicking and screaming into the new interface. And the new interface reminds me of Google Analytics. A lot of five dollar words obfuscating some simple concepts and tasks.

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