Am I supposedly to accept without question that on the 1st February 2011 that global advertisers in my industry suddenly decided to increase their bids and that visitors thought it was a good time to start clicking?
It was my best day since 18th November 2010.
Page impressions normal.
My CTR returned to normal, i.e. pre-Thanksgiving Day
My eCPM returned to normal, i.e. pre-Thanksgiving Day
My EPC retuned to normal, i.e. pre-Thanksgiving Day
My earnings returned to normal, i.e. pre-Thanksgiving Day
I am expected to believe this is a "normal" advertising market?
Had a good start and end to February, but the rest was a bit of a rollercoaster. Ended with 15% more traffic (c.f. a 28-day January) but a 20% drop in revenue (well, compared to a 31-day Jan). I was surprised to see that CPC was actually pretty much the same in Feb c.f. Jan, but the CTR was a fair bit lower.
Just seemed to have more untargetted and irrelevant ads at times.
The last week of Feb started getting pretty good and March so far has been fine so hopefully March will be looking up.