| 11:53 am on Feb 1, 2011 (gmt 0)|
yeah two halves except that my two halves were exact reverse to yours.
December 2010 was my best month 'ever' and it was going like that till Jan 21. Something happened, the switch was turned off, and 21st-31st was bad like it was through the slump apr-aug season.
Feb has started bad too.
| 12:48 pm on Feb 1, 2011 (gmt 0)|
I am with Rodeo, December was a fabulous month, but someone flipped the switch during the last week of January--earnings have been down by 30%.
Anyway, I will not rant on the lower earnings, as I am expecting a good February month. :)
| 1:01 pm on Feb 1, 2011 (gmt 0)|
January was for me the worst month ever (ca. -35% off to Dec 2010).
And as Rodeo said before, Feb has started bad too.
| 3:33 pm on Feb 1, 2011 (gmt 0)|
My understanding is that Dec is generally a great month because of all the advertising spend for the holiday season and companies trying to spend all their budgets for the year. Jan has no major holiday, consumers are not in the shopping mood, and companies are retaining their ad budgets to spend at appropriate times.
| 3:57 pm on Feb 1, 2011 (gmt 0)|
|My understanding is that Dec is generally a great month |
It all depends on the niche, my worst AdSense month has always been December with January next and traditionally it then picks up well through to June.
What I have never experienced with AdSense before was the huge drop just prior to Thansgiving and then continuing all through December until the middle of January.
| 4:37 pm on Feb 1, 2011 (gmt 0)|
Last month earnings were 50% of what I made in August. That's a pretty significant drop. There may be other stats that are important, but the 'bottom line' still is.
| 10:43 am on Feb 2, 2011 (gmt 0)|
The low after Christmas and around new year was to be expected in my niche.
Even though the start of January was a little low it was not that bad.
The turning point was 10th of January. From there on my earnings increased quite a bit making January the best month ever.