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This 33 message thread spans 2 pages: 33 ( [1] 2 > >     
10,000 impressions only $20
armoured




msg:4253487
 7:23 pm on Jan 14, 2011 (gmt 0)

I'm getting around 10,000 impressions per month and only earning $20 per month from it with small click through rates IMHO.

I've tried everything I can to monetize without scaring away visitors, but it isn't working. Only thing I can do now is just build up more traffic. Is there any advice anyone can offer me? I run a military website... revenue has been slow. :(


Thanks.

 

netmeg




msg:4253497
 7:53 pm on Jan 14, 2011 (gmt 0)

Probably you need to think about why people are coming to your site. If they're not coming while they're somewhere in the buy cycle, they're probably not going to click on a lot of ads. And what types of advertisers are targeting them?

HowYesNo




msg:4253521
 9:22 pm on Jan 14, 2011 (gmt 0)

i wish i could get 20$ for 10k impressions :) you're doing good, just add more material on your site and you'll earn more over time! and test test test with different ad sizes

koan




msg:4253566
 11:25 pm on Jan 14, 2011 (gmt 0)

That's an eCPM of 2$? Depending on the topic and the type of site (forum or informative), it could be very good, or not that good. For a military web site, I'd say it's decent actually.

armoured




msg:4253573
 12:20 am on Jan 15, 2011 (gmt 0)

I guess if you guys say so. Its just that I've put in a lot of hard work to get the traffic is where it is currently, I suppose I was expecting bigger rewards. :p

Thanks a lot! I think I'll focus on gaining more visitors and writing up high quality articles!

Cheers.

netmeg




msg:4253575
 12:32 am on Jan 15, 2011 (gmt 0)

Think *user intent*

koan




msg:4253576
 12:33 am on Jan 15, 2011 (gmt 0)

Its just that I've put in a lot of hard work to get the traffic is where it is currently


Some people may seem to take it easy while making a good passive revenue, but usually that's only after years and years of unrewarded hard work, with many initial failures along the road.

The big success stories you hear in the news... well they're in the news because it's the exception. For most of us, it's just like in the real workplace, every dollar is hard earned. Except that it's your business, which makes all the difference.

The trick is to create commercial oriented articles that attracts people ready to spend money, in an area that is not too competitive and where you are knowledgeable. It's not always that simple though.

Just an observation, with a military web site, make sure you read Adsense TOS regarding content on weapons and such, I don't think they're allowed.

Lame_Wolf




msg:4253578
 12:40 am on Jan 15, 2011 (gmt 0)

Just an observation, with a military web site, make sure you read Adsense TOS regarding content on weapons and such, I don't think they're allowed.

Yeah, and you might see adverts like... "buy AK47 at ebay" ;)

armoured




msg:4253581
 12:47 am on Jan 15, 2011 (gmt 0)

Just an observation, with a military web site, make sure you read Adsense TOS regarding content on weapons and such, I don't think they're allowed.


Just did a quick overview of the AdSense policy:

Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)


I don't sell any weapons, so I don't think this will be a problem.

Thanks for the other tips.

I've been doing this for many years though, since 2008. It is only recently that I've been able to earn $20 per month at a stable month by month basis. But my website requires constant articles to be made to increase traffic and get access to a lot of SERP results.

It is hard and I'm at some stages I DO get burnt out, but I just keep going and say there are bigger rewards! - I mean I used to do this with the love of creating websites and especially this niche, but over the years I think I've become desperate. LOL

koan




msg:4253585
 1:20 am on Jan 15, 2011 (gmt 0)

I've been doing this for many years though


If you realize that the topic will never bring to much traffic and doesn't pay that well, sometimes it is wise to just move on to another project and a more lucrative topic. Nothing is lost, experience is acquired, and you increase your chance of success long term by trying different things.

armoured




msg:4253590
 1:48 am on Jan 15, 2011 (gmt 0)

I've got this far, so I don't want to quit and move on right now. But perhaps in the future if there is nothing that can be made from this, I'll focus on my other sites more.

johnblack




msg:4253591
 1:57 am on Jan 15, 2011 (gmt 0)

I've been following this thread all day and just thought I'd chip in with my 2c.

If I thought I'd exhausted all avenues re ad-placement etc, I'd turn my efforts towards improving my ranking in the SERPS to drive more traffic to the site.

I'd slap on Analytics and see which keywords give me a good return on Adsense and then optimize the site around them, whether that's new content or existing content. Of course if you rank #1 for those keywords then ....

Edge




msg:4253671
 3:09 pm on Jan 15, 2011 (gmt 0)

Only 10K impressions? think traffic...

armoured




msg:4253686
 4:49 pm on Jan 15, 2011 (gmt 0)

Only 10K impressions? think traffic...


That was last month. This month I think I'll get more. I've already reached 10,000 in half a month. (January) Though this is moreover to do with the fact that there have been some very high spread military related topics.

Was just disappointed about the low revenue. I'm trying to increase traffic. But it is hard doing it on a shoe string budget. :p

BillyS




msg:4253709
 6:27 pm on Jan 15, 2011 (gmt 0)

Don't forget to review the Adense TOS, you're currently breaking them by reporting impressions and the associated revenue.

Lapizuli




msg:4253719
 7:01 pm on Jan 15, 2011 (gmt 0)

I'd focus on what Netmeg said about user intent. Are users coming to your site "somewhere in the buy cycle" as she puts it? Advertisers are attracted to online advertising because they pay less for better targeted traffic than the old methods (print ads, TV, etc.). A publisher's job is to get that targeted traffic.

With that eCPM, I'm assuming the focus of the website is probably not product related. Is there any way to make the topics - and the visitors - more Internet-product focused?

This doesn't have to mean product reviews or product promotion. It's just about bringing people to the site who are in the market to buy exactly what your advertisers are selling. Targeted traffic.

For example, say you have a recipe site. You could spend years getting great traffic consisting of people consulting your recipes as they're about to cook a meal at home. This is a useful service, and some of these people might be interested consumers, but this won't make much money, because these people aren't in a buying mood and furthermore, they're not "targeted traffic." They're general, mass-market traffic.

But say you started a section on your site catering to niche foods. And instead of just recipes, say you included instructions for special preparation techniques. And say those techniques require a purchase...with the right traffic and enough traffic, those pages are likely to make more money than just basic recipes.

Or say your topic is a niche that simply can't be linked to any online purchases - though that's not as common as you'd think, because we're an awfully consumer-focused society. Focus then on your market. Who are they, really? What products are they interested in that might not be exactly the topic of your website, but can be related at a stretch?

There are zillions of approaches. Think about the kinds of things you buy online that are related, in some way, to your website. Think about the demographic of your traffic. Think about products in terms of solutions - to a problem, even to boredom. Think about your site as a service connecting visitors to products.

Yes, it's cynical and businesslike. But that's how your advertisers are thinking, and your pay depends on advertisers.

And to step back a bit with a sort of strange analogy: For the "little guy," success on the Internet depends on departing from the old-style mass market content production - writing articles on hobbies, say, and knowing a small fraction of your huge audience is going to be interested in buying sports cars, then displaying ads designed to whet their appetite. That's for print magazines or very big players. For Joe Webmaster, you cater to the current Internet searching audience - people who are headed in a definite direction but are a bit lost - like tourists in a new country. They're vaguely interested in buying, but without a guide they don't know what. The Internet is that new country, and AdSense publishers are like covert tour guides, or hoteliers, or even sometimes traffic cops. They direct lost people (after giving them a satisfying meal). At least that's how I see it.

alika




msg:4253783
 10:31 pm on Jan 15, 2011 (gmt 0)

Its just that I've put in a lot of hard work to get the traffic is where it is currently, I suppose I was expecting bigger rewards. :p


Netmeg and Lapizuli hit it right on the head.

Consider your topic. While I have no idea of the exact niche of your site, the general topic is not something that attracts people looking to spend money. Hence it is not surprising that you're only getting that much, with so low of a CPM, for your traffic.

I have a new site that gets less than a fifth of your impressions but earns about 3-4 times more than your revenue. The site seems to be a very good addition to our growing number of sites.

It all depends on your objectives. Some create websites because they love the topic, they have lots to write about the topic, or it is something that interests them. Then they find ways to monetize them, and many uses Adsense. The downside of this approach is that their chosen topic may not be something that really work with Adsense, and the publisher gets disappointed with the earnings they get.

Some publishers, on the other hand, create websites they think will generate the type of visitors likely to respond to the ads and work with Adsense. They create sites with topics that attracts users looking to spend money or buy, with loads of advertisers competing thus ensuring relatively high paying ads. Not made for Adsense sites, but real sites with loads of original content and real user value.

Scurramunga




msg:4253784
 10:31 pm on Jan 15, 2011 (gmt 0)


I've got this far, so I don't want to quit and move on right now. But perhaps in the future if there is nothing that can be made from this,


If Google's behavioural advertising technology was doing it's job you should at least have reaped some of the windfall from that.

zozzen




msg:4253798
 12:09 am on Jan 16, 2011 (gmt 0)

I also wish i could get $20 for every 10000 impressions.

I got around $5 to 8 only, but the nature of my website isn't related to sell anything, so be it.

walrus




msg:4253955
 5:56 pm on Jan 16, 2011 (gmt 0)

holy #$#%%%

dhirajch




msg:4255553
 4:38 am on Jan 20, 2011 (gmt 0)

Come on dude there would be some problem with your ads placement or might be you are using wrong adsense product... do some study on adsense placement. although i am lucky, on 10k impression earning more than 50$

dibbern2




msg:4255564
 5:42 am on Jan 20, 2011 (gmt 0)

Its the niche. You can tweak and test, and perhaps see a 15% swing up or down, but in the end, its always, your niche. You will not change the behavior of your particular audience.

Better to change audiences.

tangor




msg:4255635
 11:24 am on Jan 20, 2011 (gmt 0)

At that rate, your hosting and a few beers is covered... and then some. Keep it going. Now find a new topic/site and work on it FOR THE MONEY. None of it comes easy, but what has been learned is the next step towards learning more.

ie. Write about something you CAN sell (in ads, on site, from a B&M, etc.)

incrediBILL




msg:4255816
 5:54 pm on Jan 20, 2011 (gmt 0)

i wish i could get 20$ for 10k impressions


Depending on the price of the ads running and the visitor interest at the time, one of my sites will generate anything from $150-$270 with 10K+ impressions - per day

Only 10K impressions? think traffic...


Absolutely, there's no reason that couldn't double, triple, or become daily traffic level.

I do know sites with less traffic that earn hundreds per month, or more. I'd investigate what could be done to to increase earnings at that traffic level, which isn't a bad start.

You may find some affiliate offerings pay more than AdSense for your traffic level and combined they'll pay better.

piatkow




msg:4255913
 9:17 pm on Jan 20, 2011 (gmt 0)


You may find some affiliate offerings pay more than AdSense for your traffic level and combined they'll pay better.

If you have a loyal readership you can promote appropriate affiliate links as a way to support the site.

With regard to Adsense you have to decide, do you want to earn a little bit of money doing something you like or try for a lot of money writing about something that doesn't particularly interest you? Then make the second choice, if you aren't interested why not just work for somebody else and get a regular pay cheque?

Sgt_Kickaxe




msg:4256040
 6:27 am on Jan 21, 2011 (gmt 0)

Have you seen ads like "buy tanks on ebay, low prices on tanks, shop ebay" or are your ads a little better targeted?

You might want to temporarily block ads that just don't make sense and see what happens.

MonkeyFace




msg:4259309
 6:26 am on Jan 28, 2011 (gmt 0)

Actually your earning is not less. It's the traffic which's less. $2 eCPM is quite common. 10k impressions / month is quite low. But you can always experiment with ad format to increase eCPM.

farmboy




msg:4259417
 1:04 pm on Jan 28, 2011 (gmt 0)

or try for a lot of money writing about something that doesn't particularly interest you?


I cringe whenever I read advice like that. For a lot of people, that leads to copyright theft to get some content on the topic that is not of interest. And then to the AdSense account being banned. And then to zero AdSense income per 10,000 impressions.

It's like an attorney who maybe should not be an attorney being advised to become an ambulance chaser, to file frivilous lawsuits, etc. or other such methods of making money. Doesn't help the reputation of the profession at all. And leads to more regulations and rules for everyone.


FarmBoy

Lame_Wolf




msg:4259449
 2:33 pm on Jan 28, 2011 (gmt 0)

Well said, Farmboy.

alika




msg:4259623
 6:16 pm on Jan 28, 2011 (gmt 0)

I cringe whenever I read advice like that.


I don't view it that way at all

It's like someone who loves and knows a lot about squirrels. Sure, that person can write all they want about squirrels. But can that person make a lot of money with Adsense on squirrels? Probably not.

It all depends on what that person wants.

If that person simply wants to express his passion for squirrels, then go ahead and write about squirrels. Create websites with thousands of pages on squirrels. Use Adsense -- but don't complain that you are not making any money at all. Because most probably you won't

So if the goal of that person is to make money, to earn a living for himself and his family, then the smart thing for that person is to pursue a topic where advertisers pay a lot of money to reach. Go where the opportunities lie. Create a website where you can really earn.

It is all about the person's goals. And being smart about what they want. Everything can be learned; the person doesn't have to steal content.


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