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This 412 message thread spans 14 pages: < < 412 ( 1 2 [3] 4 5 6 7 8 9 10 11 ... 14 > >     
January 2011 Adsense earnings
Adsense earnings analysis -
chrisdonahue




msg:4249691
 5:43 am on Jan 6, 2011 (gmt 0)

Hello Everyone: I ported the thread located here: [webmasterworld.com...]
as we were off topic in a few areas.

I'm highly interested in continuing the discussion about what other Publishers are seeing in 2011 with regard to their adsense earnings over years prior.

As I indicated, I noticed a substantial drop in earnings during the first few days of January 2011, after a record breaking December 2010.

Anyone noticing this trend is encouraged to share their feedback.

 

frank72




msg:4251477
 7:49 pm on Jan 10, 2011 (gmt 0)

I really would like to know the extent of this issue....Anyone experiencing better earnings in comparison to 2010?
I am still down. My earnings are exactly cut in half so far.

ember




msg:4251485
 8:08 pm on Jan 10, 2011 (gmt 0)

December was dismal until the end when it started to return to normal. Jan then started out okay but in the last few days, epc has dropped 40% of normal. Pageviews are up. CTR is steady. Just the amount we're getting per click has plummeted.

Lame_Wolf




msg:4251487
 8:17 pm on Jan 10, 2011 (gmt 0)

Pageviews are up. CTR is steady. Just the amount we're getting per click has plummeted.
ditto
HuskyPup




msg:4251492
 8:20 pm on Jan 10, 2011 (gmt 0)

Several members here have posted they've had a tremendous start to the year, I just wonder why they haven't been caught up in this mess?

My earnings are exactly cut in half so far.


This seem to be the general consensus, I'm the same and at a loss to know why other than a complete fubar from Google.

It's just not rational that so many companies across the several sectors represented here would all cut back by the same amount at precisely the same time, and what makes this even more questionable is that last Monday I had a one day 70% back to normal and yesterday I saw EPCs I haven't seen for several weeks yet where did they go today?

My metrics used to be very consistent, almost to the point of boring since they mostly spread with 90~110% of average and very rarely went to 80~120% however if I look at the last 6 months it is 16~120%, yes sixteen per cent, that was Xmas Day for me!

Since the New Year I have been in the 40~70% range with an average of 55.2%...the hamsters are dead I tell you, they were served up at Thanksgiving and the wheel stopped shortly thereafter.

ember




msg:4251495
 8:25 pm on Jan 10, 2011 (gmt 0)

I think it has to be some kind of glitch. We have a good relationship with Adsense - they like our sites - so I have to think this not intentional on their part and things will return to normal soon. We're in a well-paying niche and there is nothing going on in the real world that would explain a 40% drop in what advertisers are paying.

frank72




msg:4251503
 8:43 pm on Jan 10, 2011 (gmt 0)

@ember: I do hope so too! Wanna know the funny thing? In december I had to best month ever due to some tweaks and adjustments I made on adsense. Since then the number of clicks have increased steadily.
Now, if I had the same cpc as the past 4 years with the number of clicks I make now, I would be RICH! (oh well, kind of...)
And this makes me furious! LOL!
Maybe I was smart priced? Maybe Google kind of penalized me? Maybe you guys have made adjustments on your adsense as I did and Google penalized us all?
I just dont have a clue!

[edited by: frank72 at 9:34 pm (utc) on Jan 10, 2011]

ember




msg:4251512
 8:54 pm on Jan 10, 2011 (gmt 0)

Frank72: We made adjustments to Adsense, too, late last fall after a long consult with them. Their help increased our revenue by 20%. So I can't see any reason they would want to penalize us now since we've changed nothing. I agree. If the epc were what they were just six weeks ago, with our increased pageviews and steady ctr, we'd be doing very well right now. Still, there is no reason to penalize us. Things will return to normal. Sometimes the best thing is to just wait it out because changes made in panic often just make things worse.

frank72




msg:4251520
 9:06 pm on Jan 10, 2011 (gmt 0)

because changes made in panic often just make things worse.

so true!

adamxcl




msg:4251615
 1:39 am on Jan 11, 2011 (gmt 0)

I just launched some re-designs and thought things were looking bad with it as my EPC plummeted the last few days. Now I see I'm not alone. After looking into it further, it has dropped heavily on both new designs and old designed pages. So at least I know I have one less thing to worry about after reading here.

Yet another reminder to keep looking for other sources of revenue and long term business concepts.

frank72




msg:4251761
 12:03 pm on Jan 11, 2011 (gmt 0)

@adamxcl: issue is there is not any valid alternative to Google. Other companies have really low cpc. However, if Google continues with this bad trend it is gonna beat any other low paying companies...

indyank




msg:4251807
 1:13 pm on Jan 11, 2011 (gmt 0)

Pageviews are up. CTR is steady. Just the amount we're getting per click has plummeted.

ditto

ditto

HuskyPup




msg:4251836
 2:02 pm on Jan 11, 2011 (gmt 0)

Monday was yet another day at my new and much lower average, at least the freakin' thing's consistent and not bouncing all over the place!

What to do now? I am averaging less than I consider an acceptable income for Google, or anyone else for that matter, to be on my sites. I'm ready to go with my own ads however I'm also considering approaching some of my regular advertisers direct to ascertain from them what they are experiencing.

Surely the quantity of complaining posts I have seen across many forum boards must have someone's attention at the plex?

If, IF ad rates are down, fine, tell us, or are they caught in the headlights of shareholder glare and don't want to create a stockmarket panic...?

It is quite unbelievable that in the Internet age of information that such a behemoth as Google is able to be the most uncooperative company and have the most uncommunicative customer relationship management ever.

They are a shining example of how not to do anything!

netmeg




msg:4251877
 3:10 pm on Jan 11, 2011 (gmt 0)

HP, you already know the answer to this.

HuskyPup




msg:4251892
 3:30 pm on Jan 11, 2011 (gmt 0)

netmeg, as an AdWorder are you experiencing much lower CPCs?

I do know the answer however I also have one huge hesitation implementing it and that is if I create more sales enquiries, would I actually be able to supply since we're already running near to full capacity for many production items?

Some products I can supply but sod's law is that the enquiries would be for sold out production no matter how I try and skew it away from them.

netmeg




msg:4251960
 4:39 pm on Jan 11, 2011 (gmt 0)

No, CPCs are up if anything. And 2011 budgets are increased.

tuga




msg:4252000
 6:24 pm on Jan 11, 2011 (gmt 0)

Even here in Portugal my earnings drop about 40%! December was a great month for my adsense earnings! I made no changes to the design of the site or in adsense ads.
January is getting really really bad and that hurts! :-(

mhansen




msg:4252077
 8:07 pm on Jan 11, 2011 (gmt 0)

Just thought I would chime in also... impressions are normal, clicks are normal, but earnings are down +70% across 6 different accounts I have exposure to.

Looks like the 8th was the start of the change for us, the past 2 days (9-10th) have been pitiful, and today looks no better.

M

HuskyPup




msg:4252127
 10:25 pm on Jan 11, 2011 (gmt 0)

This is a disaster day for me...fantastic traffic, excellent CTR yet a pathetic EPC...arghhh Google, what the freakin' heck are you doing?

Play_Bach




msg:4252131
 10:38 pm on Jan 11, 2011 (gmt 0)

> excellent CTR

Not here. Things have barely moved.

jost




msg:4252151
 11:52 pm on Jan 11, 2011 (gmt 0)

No change here lately, still bad.
Got another google analytics alert, RECORD TRAFFIC again.
CTR same as last year, but EPC so low im broke as a joke.

HuskyPup




msg:4252162
 12:35 am on Jan 12, 2011 (gmt 0)

RECORD TRAFFIC again


Highest traffic I've seen in months, lowest EPC for 4~5 years.

For me Google's credibility is a fraction short of zero!

Play_Bach




msg:4252170
 1:11 am on Jan 12, 2011 (gmt 0)

I'm ready for another pint. :-(

eniac




msg:4252186
 2:36 am on Jan 12, 2011 (gmt 0)

yesterday, for 5-6 hours it was normal, then it became bad again. Now it is still bad

cien




msg:4252198
 4:01 am on Jan 12, 2011 (gmt 0)

I've had WAY too excellent last 2 days. I'll sure won't get my hopes up. I've flown high some days this month only to hit the ground head first the following days.

EPC is up, traffic is up, CTR down.

frank72




msg:4252208
 5:22 am on Jan 12, 2011 (gmt 0)

Here in europe. Great traffic as well. Broke any record. But adsense is a whole different story. Cpc is so low that to make ten bucks i need hundreds of clicks. :(((
I was on google adsense forum and people r complaining there too. Sadily they only get pathetic replies from senior members and zero replies from google employees...what a shamefull behaviour.
What are we going to do guys?

radix




msg:4252221
 5:58 am on Jan 12, 2011 (gmt 0)

Very low EPC all across the sites for the last couple of days and PSA-s spotted on my less competitive niche sites.

indyank




msg:4252222
 6:02 am on Jan 12, 2011 (gmt 0)

Husky, tell me how was the last 10 days of dec 2010 was for you? Was it Usual or slightly better or a festival bonanza?

astrobiologist




msg:4252230
 6:46 am on Jan 12, 2011 (gmt 0)

What are we going to do guys?


Let's storm the Plex -- I've got a shovel and a pitchfork...

Seriously, although my dailing earnings are well down from December, they always are, year after year. This January's earnings are down a bit so far from 2010 but well up on other previous years. CTR continues to decline but is offset, just about exactly, by increased page impressions.

I hope things improve for you guys that are suffering and that it's just a seasonal lack of quality advertizers.

Scurramunga




msg:4252235
 7:09 am on Jan 12, 2011 (gmt 0)

Great traffic as well... But adsense is a whole different story.


Sounds familiar

Mentat




msg:4252236
 7:23 am on Jan 12, 2011 (gmt 0)

December was great, January until today was good, but eCPM is going down FAST; it's very visible...

HuskyPup




msg:4252297
 11:17 am on Jan 12, 2011 (gmt 0)

Husky, tell me how was the last 10 days of dec 2010 was for you? Was it Usual or slightly better or a festival bonanza?


A disaster zone, compared to the previous year I was -36.4% and that wasn't a stellar year, 2009 dropped as expected however this year's EPC was much to blame at -30% and it's fallen another 7.5% in the first 11 days of January and yesterday's was yet another -19.3% compared to January 1st-10th.

Compared to 2009 I'm -20.5% on overall earnings with +3.1% actual clicks...impressive stuff eh?

This 412 message thread spans 14 pages: < < 412 ( 1 2 [3] 4 5 6 7 8 9 10 11 ... 14 > >
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