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Has Google's site preview triggered Adsense smartpricing?
Nov 9th introduced; by the 14th earnings down 50%
bumpski




msg:4244887
 3:32 pm on Dec 21, 2010 (gmt 0)

How have your earnings performed since the introduction of site preview?

About Nov 9th. Google introduced "site preview". From Nov 9th to the 14th I saw a steady decline in earnings as the "previewed" pages were crawled. Since that time, earnings have been down consistently 45%. Impressions are down 5% to 10%. Part of the impression and earnings downturn is certainly seasonal. It's quite possible only a few sites are unlucky enough to see this downtown. I believe the slower the site's response time, the less likely the BOT was to render Adsense ads.

Adsense TOS stipulates that BOTs should never be used to create ad impressions, but clearly Google's Site preview is generating plenty of ad impressions when they record snapshots of pages, which they seem to be doing fairly frequently. Advertisers must be charged for the CPM impressions by Adwords as well.

It seems likely to me that these BOT generated impressions are triggering a smart pricing filter certainly for CPM ads. Poof down go earnings.

I sort of like Google's preview feature, but they must do something to block ALL ad rendering and not trash the appearance of the website either. I realize I can turn of the "snippets" with a meta tag, but, no snippets would probably really cut traffic. I hope Google doesn't feel they have the right to render ads using a BOT, its basically theft of services, render the site maybe, but someone else's ads?

Seems to me it's up to Google search and Adsense to rectify this issue (Mainly Google Search). Then it seems they own Adwords users a refund, Hmmm... and Publishers will need a Holiday Compensation Bonus.

 

netmeg




msg:4244963
 6:43 pm on Dec 21, 2010 (gmt 0)

I'm not seeing it.

incrediBILL




msg:4245022
 9:36 pm on Dec 21, 2010 (gmt 0)

Not even seeing AdSense in those screen shots, not on any of my sites anyway.

Pretty much a non-issue IMO as AdSense would be smart enough to discount any impressions from a known screen shot tool, especially their own.

zdgn




msg:4245038
 11:12 pm on Dec 21, 2010 (gmt 0)

All systems nominal here too.

And my previews show Groupon normally, formerly known, of course, as AdSense.

DaStarBuG




msg:4245130
 11:05 am on Dec 22, 2010 (gmt 0)

You only see AdSense Ads in the instant preview if no preview is cached and it is created on the spot. Normal crawled Screenshot previews don't contain AdSense Ads

toonarmy




msg:4245143
 11:36 am on Dec 22, 2010 (gmt 0)

"Normal crawled Screenshot previews don't contain AdSense Ads" yes they do, i have done a site command to see how many pages i have in the index and when i use the preview tool to check those page some show ads some dont

toonarmy




msg:4245145
 11:47 am on Dec 22, 2010 (gmt 0)

oops sorry i have just read the above post again, so is no preview cached different from the page that is cached ?, are they done at different times

bumpski




msg:4245165
 1:26 pm on Dec 22, 2010 (gmt 0)

Pretty much a non-issue IMO as AdSense would be smart enough to discount any impressions from a known screen shot tool, especially their own.

I agree and disagree!

Google departments/divisions etc, do seem to be cooperating a little more these days. A classic example is Webmaster Tools, Labs, Performance. When this tool was introduced, it documented the blatant performance issues with Adsense for several months. See this thread:
Google says AdSense is slowing my site down! ... [webmasterworld.com ]

About four months after these issues were brought to light here at Webmaster World, Webmaster Tools filtered all Google Adsense, Analytics, and doubleclick.net domains from the results of the Page Speed Tool results shown by labs!

Now that's cooperation, took four months, and it misleads Adsense Publishers about performance issues their sites may have. I guess the point being I'm not so confident about Google's design collaboration.

By the way; the performance issues have gotten worse since, especially with image ads.

incrediBILL




msg:4245531
 9:24 am on Dec 23, 2010 (gmt 0)

I agree and disagree!

Google departments/divisions etc, do seem to be cooperating a little more these days. A classic example is Webmaster Tools, Labs, Performance. When this tool was introduced, it documented the blatant performance issues with Adsense for several months.


Apples and oranges.

We were discussing page impressions and CPM, not site performance issues.

I've been told directly in the past that Google discounts impressions to known screen shot tools, whether or not the ads are displayed.

Whether that's true or not can be tested, but so far I'm going on the assumption it's true.

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