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How Can You Get High eCPMs?
sutips




msg:4213325
 6:30 pm on Oct 7, 2010 (gmt 0)

For those whose eCPMs are over $20, how did you get to have high eCPMs?

I'm not interested in sites that get only 10,000 or so pageviews a month, that's just so new or with only a handful of pages. I am not interested in eCPM for channels, only the whole site. I want to hear from established sites with decent traffic.

I just noticed that a $1 change in eCPM for my site can result in a significant increase in revenues.

 

Lame_Wolf




msg:4213370
 7:18 pm on Oct 7, 2010 (gmt 0)

Why ask when you've already "bought a house, bought luxury cars fully paid, and all my kids go to private schools. I live in DC, which is expensive. And if Google goes down the drain today, I've saved up enough to keep our lifestyles for at least a couple of years, enough to give me time to think of the next steps."

I don't think anyone will tell you their secret.

sutips




msg:4213380
 7:33 pm on Oct 7, 2010 (gmt 0)

Why can't I ask?

Why can't anyone want to improve? Maybe others are doing much better than me?

Or do you not want those whose eCPMs has never even reached $1 to earn more by increasing their eCPMs?

Yes, I've got all those from Adsense because my eCPM has been very high. But surely, a $30 eCPM can be increased to $35? (hypothetical numbers -- someone may come in and say "Hey that's against the rules." Yes, I know)

Why deprive me of learnings from others, who may want to give CONSTRUCTIVE tips

Lame_Wolf




msg:4213387
 7:40 pm on Oct 7, 2010 (gmt 0)

Why can't I ask?

Nothing stopping you asking.

I help people who need help, but you are doing okay by it, so it seems.

Like I said, I doubt anyone who is successful will tell you their secrets.

LostOne




msg:4213482
 10:17 pm on Oct 7, 2010 (gmt 0)

I think Lame has given some hints in the first reply.

sutips




msg:4213484
 10:26 pm on Oct 7, 2010 (gmt 0)

I think Lame has given some hints in the first reply


What hints? That he'll not divulge anything? I know how to read English and I don't see anything helpful at all in his response.

I've been a longtime visitor here, since I started Adsense actually back in 2003. But just never posted. Through the years, I've seen selfless people who actually want to help others. I've read a lot of tips from here as well because people actually want to help.

Too bad in this thread, the response I got is just nothing but negativity.

The question is a good one, and one who has an Adsense account should be asking

For those whose eCPMs never even reach $1, imagine how much their revenues could increase if their eCPM reaches $5!

Or those whose eCPMs have declined through the years, is there anything that can be done to reverse the trend? Or at least prevent it from decreasing further? Or we simply accept that there's not a single thing you can do to improve your Adsense income?

I am of the mindset that no matter how good you are doing in business, there's still something you can do to reach the next level.

alika




msg:4213509
 12:21 am on Oct 8, 2010 (gmt 0)

Our ECPM has fallen about 60% since its peak in 2006.

In April/May this year, we had a little breakthrough in terms of seeing ECPM go up again. We removed all the other ad networks for one of our most popular ads and simply used Adsense for that ad.

Our adsense ECPM has since increased by about 12%-15%. Not much, but any increase is good

Lame_Wolf




msg:4213515
 12:36 am on Oct 8, 2010 (gmt 0)

What hints? That he'll not divulge anything? I know how to read English


Really? Where did I say that I will not divulge anything ?

There's me thinking I said "I doubt anyone who is successful will tell you their secrets."

I was being helpful, but I guess you must have misread it. May be your eyes were sore from counting your adsense money ;)

Elsmarc




msg:4213550
 2:07 am on Oct 8, 2010 (gmt 0)

@sutips - Why not tell us what you are doing and how you are doing it? Since you have "bought a house, bought luxury cars fully paid, and all my kids go to private schools. I live in DC, which is expensive. And if Google goes down the drain today, I've saved up enough to keep our lifestyles for at least a couple of years, enough to give me time to think of the next steps." Maybe we can learn from you.

sutips




msg:4213562
 2:36 am on Oct 8, 2010 (gmt 0)

I posted that in the thread if anyone here is earning "salary" from Adsense. I'm not the only one here who actually makes good money from Adsense. Don't take it out of context from the original thread.

My secret? I test. A lot. I test the placement. I test the format. I test the colors. Most of all, my sites attract visitors who are ready to buy. And the content of the site is designed to attract those who are doing the research prior to the purchase. Thus, they view the ads as a source of additional info.

But Adsense being Adsense and all the enigma that it is, there are things I can't really understand. Like the ECPM, and how it can be increased. Increase the traffic? Tried it but it only dropped my ECPM.

Now, can someone actually contribute positively to the discussion? Is there no one else here wondering how to improve their ECPMs and improve their revenue?

netmeg




msg:4213574
 3:34 am on Oct 8, 2010 (gmt 0)

It's not something you have a whole lot of control over. From the point of view of an advertiser, I pay more for placements on sites that send me good, likely-to-convert traffic.

So I suppose if you want to increase your eCPM, you would probably need to be sending targeted traffic who are in a mood to buy my (or any of your other advertisers') products. Which means also that your content should be good enough to attract people who are somewhere in a buying cycle, as opposed to a browsing or even a research cycle. You say you're doing this, but maybe you're still a step back from where you need to be for better eCPM.

You could try registering your site with Ad Planner so that advertisers looking for your demographics can find you. I can tell you this, I have some clients for which I would *love* to be able to find good placements, and it's frustrating that so few seem to be using that product. So instead I end up having to advertise to the entire Content Network, and then start whittling out the sites I don't want (which is a lot more costly and time consuming than just picking out the ones I want)

You could also use section targeting (if you aren't already) to help Google figure out what kinds of ads you want. It took a few years, but Google finally started delivering the types of ads I wanted (geared to local goods and services in my state) and my eCPM flew up in the air like a, well, firework.

Dunno if that helps.

sutips




msg:4213722
 12:22 pm on Oct 8, 2010 (gmt 0)

Thanks Netmeg! Now this is the discussion I expect from WebmasterWorld, not the nonsense that precedes it.

I will have to give Ad Planner a look. I never looked at it seriously before. I am not an Adwords advertiser, so I'm not really privy to the perspective of an advertiser trying to see where to put in their advertising dollars.

I use section targeting, and it has worked well for me too.

Lame_Wolf




msg:4213739
 12:59 pm on Oct 8, 2010 (gmt 0)

Thanks Netmeg! Now this is the discussion I expect from WebmasterWorld, not the nonsense that precedes it.

Some of us like to help the needy, not the greedy.

sutips




msg:4213740
 1:06 pm on Oct 8, 2010 (gmt 0)

Some of us like to help the needy, not the greedy.


I am just here learning how I can grow the business more. If you think that's greedy, fine. All I want is to learn. If you don't want to "share your secrets" I'm not forcing you.

The question of how to increase EPCM could have been useful to everyone, whether they earn cents or thousands -- if not for the personal attacks here.

netmeg




msg:4213784
 2:17 pm on Oct 8, 2010 (gmt 0)

The personal remarks are uncalled for.

sutips, I absolutely believe that you can't really understand AdSense if you don't have a pretty good working knowledge of how AdWords works, even if you don't use it yourself. You want to educate yourself, start there.

StoutFiles




msg:4213791
 2:27 pm on Oct 8, 2010 (gmt 0)

It's common sense to know how to raise your eCPM.

#1: Showing ads with high click values. (more money)
#2: Having visitors that will click ads and purchase products. (less SmartPricing)
#3: Not having a lot of competition on the topic. (more visitors)

#3 is why no one will help you...why create more competition?

Having all three is just about impossible. I chose to dominate #3 and make considerable money. It all depends on what you're shooting for, you can make a lot of money with a few clicks, or a little bit of money with a lot of clicks. Sorry to say but because of keyword research it's near impossible to make a site with lots of visitors paying off huge click values, that market has been attacked by everyone.

Sgt_Kickaxe




msg:4214038
 12:21 am on Oct 9, 2010 (gmt 0)

Get your ads above the fold, remove them from the sidebar, use at least one link unit and opt in to images on at least one ad unit. Those simple steps, as well as making your highest paying ad unit available for placement, can help you maximize ecpm.

Every site is different however, as is every page within that site, so get testing and record your changes.

elguapo




msg:4214050
 1:03 am on Oct 9, 2010 (gmt 0)

Stoutfiles, thanks for listing down the elements that can help improve ecpm.

I've always had trouble wrapping in my brain what ecpm really is.

Even_Steven




msg:4214358
 4:23 pm on Oct 9, 2010 (gmt 0)

sutips, there are a lot of factors that goes into your overall earnings, some of which has nothing to do with what you do as a publisher. Based on what I've read around the Internet and with my consultation with an AdSense representative, ads can display on your site based on the visitor's searching habits, such as what terms he/she searched in Google. It's also based on their geographic location. Also, advertisers can force their way into your creatives just by paying lots of money.

Smart Matching can also shrink or increase your earnings. The lower the quality of your audience, the lower the CPC of your ads. So now, the CPC rates of your ads is based on what the advertiser bid is PLUS the quality of your audience. So now, it behooves you to get rid of all the visitors who click on ads, but don't make any purchases.

You can also turn Smart Matching around by eliminating low quality advertisers. These are advertisers whose landing pages have a high bounce rate. That has the effect of causing Smart Matching to lower your overall CPC. Some advertisers like eBay, Webcrawler, ask.com, shopping.com, make massive AdWords buys and force their way into every publisher's creatives, but don't intrigue your referrals into spending a lot of time. So, you need to identify these and block them.

netmeg




msg:4214383
 5:20 pm on Oct 9, 2010 (gmt 0)

When you say Smart Matching, are you referring to Smart Pricing? That's a term I hadn't heard before.

Even_Steven




msg:4214440
 7:25 pm on Oct 9, 2010 (gmt 0)

I'm sorry, you're correct Smart Pricing.

Jane_Doe




msg:4214449
 7:51 pm on Oct 9, 2010 (gmt 0)

Some of us like to help the needy, not the greedy.


I don't understand why you think he is being greedy. In another thread someone asked if people really can earn a living from Adsense and sutips simply gave an honest answer.

I don't think anyone will tell you their secret.


You might be surprised. I got my start in making a living from my sites from someone on this board who was making a huge income and was kind enough to share his tips with me. He got his start the same way.

IanCP




msg:4214536
 11:57 pm on Oct 9, 2010 (gmt 0)

I have to agree with Jane Doe.

alika




msg:4214697
 12:35 pm on Oct 10, 2010 (gmt 0)

Rules of the WebmasterWorld Adsense forum:

1 - Never ever say you are doing well with Adsense. This forum is only for those earning cents per month, and those who complain about declining incomes, missing incomes, declining epc, declining ctr, declining everything.

We don't want to hear stories of anyone succeeding and earning money. We only want to wallow in our collective discontent with Adsense.

2 - If you say you are doing well with Adsense, don't ever make the mistake of asking a question because:

(a) People will say you are greedy
(b) People will hunt down your every last post and fling you the "why-ask-a-question-when-you-are-doing-well-and-should-know-everything" line

3 - Don't ask for advice because people will never tell you their secret.

4 - Lurkers - please remain lurking and don't come out of the woodwork!

Glad to know I'm not the only one who thinks this whole thing is ridiculous

caribguy




msg:4214703
 1:13 pm on Oct 10, 2010 (gmt 0)

^^ WebmasterWorld needs a 'like' button...

Seriously though, have the people who are so afraid to share their great secrets ever considered that maybe they could learn something by discussing ideas with other members who are also successful?

dataguy




msg:4214845
 8:02 pm on Oct 10, 2010 (gmt 0)

^^ WebmasterWorld needs a 'like' button...

I was actually thinking the same thing. Great post, alika.

Elsmarc




msg:4214894
 11:06 pm on Oct 10, 2010 (gmt 0)

@alika

I'm not sure what you mean by ridiculous. alika, you have been registered here longer than I have by about a year, and you have (as I post) 1286 posts - Far more than my puny 70 posts. I give you credit for that. However....

Rules of the WebmasterWorld Adsense forum:

1 - Never ever say you are doing well with Adsense. This forum is only for those earning cents per month, and those who complain about declining incomes, missing incomes, declining epc, declining ctr, declining everything.

We don't want to hear stories of anyone succeeding and earning money. We only want to wallow in our collective discontent with Adsense.
I'm not complaining. It is always true that people who are happy are typically not complainers. People who are happy are typically going to participate in more 'cerebral' discussions (as opposed to 'complaint' discussions) or not actively participate at all. I'm mostly (obviously) a 'Lurker'. I do watch people who do participate in complaint threads, but as is always true the minority who are not succeeding are the most vocal. This is not to say I have never participated in a 'complaint' thread. There are threads here, as well as on many other 'webmaster' forums where you see the same thing. It really tickles me when I see a thread titled something like: "Major AdSense Reporting Lag on Oct 6. 2010" as if real time reports on a minute by minute basis is important. To me it doesn't matter what is happening minute by minute. I check a couple times a week to see how my earnings are doing, but I have better things to do (or not do in the case of napping or such) than reload AdSense pages every minute (or every day, for that matter) to see how much I've made. I can't even imagine myself getting all caught up in monitoring how my "key words" were doing in different Google data centers as algorithms change (as if one could instantly respond to algorithm changes in short periods of time). I haven't changed my SEO techniques in years, yet my sites continue to gain in the number of visitors, and my income from each site increases year by year. The old saying "Content is King" is my mantra.

I've done well with AdSense since I started using it in 2003. My only down year was 2007. I am more than happy with AdSense and have been since the beginning. I do take direct advertising on my sites, so I am not 'joined at the hip' with AdSense, but I make well into the 6 figures yearly in US$, and AdSense is part of it. I own a lot of physical gold. I've been buying coins for many years. To me AdSense is like gold - I look one day and it's up. I look another day and it's down. I track everything in Excel spreadsheets so I can see year to year as well as month to month. All I care about is the long term trends, especially year to year and for 5 year periods. When I look at my AdSense income which goes back to 2003 I see a positive trend line and doing the math shows I make about 15% to 20% more every year on average (income is increasing) which is well above the rate of inflation (at least in the US right at this moment) which is fine with me.

I know a lot of people "...wallow in [their] collective discontent with Adsense...", but that's because they want to make a lot of money and they (typically) want it now. And they feel that Google (through AdSense) owes them a living. And they feel that Google owes them high rankings despite the millions of web sites on the internet these days. I laugh when I see stuff like "I was on page 1, 4th on the list and Google did something and my traffic is down so what ever they did was "bad" or "wrong" in some way." It's just competition and algorithm changes. And sometimes even hard work on their web site won't reverse things for them. Those are the breaks in life. You're up some of your life, and other times you're down. It's not always "Good Times". I can totally emphasize with people who feel Google has 'shortcomings' (e.g.: when I do a search I still see so many MFA sites ranking highly it amazes me {I think they could do more to weed out the garbage}, not to mention it disappoints me). But - All in all I think Google does a pretty good job.

In this, I agree with you. Unfortunately the gold rush is over. To succeed these days one has to over come very stiff competition, and as is well documented over 95% of all new businesses fail within the first 5 years (or is it in the first year?) so we know from the get go most people will not be happy because they will fail or are failing. These are the people who are complaining - The "Vocal Minority". Instead of taking the responsibility for failure on themselves, they want to blame someone (or in this case a company - Google) for their failure.

2 - If you say you are doing well with Adsense, don't ever make the mistake of asking a question because:

(a) People will say you are greedy
(b) People will hunt down your every last post and fling you the "why-ask-a-question-when-you-are-doing-well-and-should-know-everything" line
I'll accept "b" as directed at me in this thread, at least in part.

Note that I did not say sutips is greedy. What I did note was that sutips had joined this forum about a month ago, claims to be doing quite well to do what he claims he has to be doing at least US$150K/year and my bet is it takes more than that to buy a house in DC, buy a couple luxury cars for cash and have a couple of kids in private schools, *and* have at least twice his implied income in cash (he says he can last at least a couple of years if AdSense goes caput), yet he asks a question that has been asked and answered 1000 times in this 'webmaster' forum alone, not to mention the many, many other 'webmaster' forums out there. Although I registered here in 2004 I only have about 70 posts because typically my question(s) have already been discussed, if not in this forum in another forum (not to mention the 1000's of "information" web sites which aren't forum based). I use Searches. Having forums online myself I see the same thing every day and it really makes me wonder why they didn't do a Search. They would have typically found the question was already asked 100's (if not 1000's in big forums) of times.

In this case the thread title is: "How Can You Get High eCPMs?". Ummm, sorry. That's a no brainer.

We know that eCPM is the effective Cost per 1000 impressions which represents the average earnings a publisher will earn for every 1000 impressions that s/he gets. eCPM = Earnings divided by Number of Impressions multiplied by 1000. What some people don't connect right off is that eCPM is a *relative* number.

In short, eCPM tells you *relatively* how much your ads are paying.

If one knows what eCPM is, they know what is necessary. High paying ads. More traffic will always make you more money, but eCPM is dependent upon what advertisers in your niche are willing to pay. Remember that what advertisers are willing to pay in large part depends upon the *conversion rate*.

*NOTE: You can only keep a high eCPM if you have high *conversion rates*.

The original question was:
For those whose eCPMs are over $20, how did you get to have high eCPMs?

I'm not interested in sites that get only 10,000 or so pageviews a month, that's just so new or with only a handful of pages. I am not interested in eCPM for channels, only the whole site. I want to hear from established sites with decent traffic.

I just noticed that a $1 change in eCPM for my site can result in a significant increase in revenues.
So - To answer the original questions:

1. You need a topic/focus for which advertisers are willing to pay a lot relative to other advertisers in other niches.

1a. Your web site has to be desirable with a good *conversion rate*.

You need a web site which advertisers *want* to advertise on. This part is a personal thing as it depends upon how one sets up their site. For example, while I do use AdSense companies contact me directly. I do not seek out advertisers. I have never contacted a company and tried to 'sell' them on advertising on any of my sites. It is typically a matter of someone in a company (usually someone in the company sees it and tells their sales department) seeing the site and liking it. They try it out and when they do well they continue their ad. I have a waiting list because my current advertisers are long term advertisers and I seldom get a cancellation (which would open up a space to get a new advertiser in). But that is part of my personal approach of keeping advertisements to a minimum which keeps visitors happy. I set a fixed number of advertisements for every page and will not add more just because I could make more money. If it matters, I do not do anything like "banner (or ad) rotation" (other than what happens in AdSense slots). Every ad is fixed in a space on a page. I do my sites this way because I think about *visitor experience*. If they have a 'good' experience they will return. They will also probably tell others about the site. If they don't - In the business world the phrase is "You've lost a customer".

As to how AdSense comes into play, if you have a desirable site (or sites) AdWords will recognize it. Much has been discussed about "smart pricing" for example. I can't say I know much about "smart pricing" but I don't really need to so far as I can see. I only care about eCPM and the daily income. My sites are forum sites. Typically discussion forums (and most 'social sites') have a low CTRs and low conversion rates. But, because of site niches and uniqueness I have high conversion rates. I do not know this from AdSense, but I do know from feedback from direct advertisers. Some advertisers have given me some of their statistics. Advertisers can see a good ROI or they would cancel their ads on my sites. From this, I *assume* AdWords ranks (or what ever word you might want to use) my sites appropriately. My high eCPM in AdSense correlates with feedback from the direct advertisers with regard to conversion rates (aka ROI).

I will add this for general principles:

1. I take direct advertising from companies, but I do not give them any statistics other than site statistics which I post publicly monthly.
2. I only sell "presence" advertising. If an advertiser wants to track click throughs and conversion rates they have to give me a URL and they have to track and do any analysis they want done. I give them page views, but that's it. And, each advertisement is for 3 months minimum (although most of my advertisers have been continuously renewing for several years or more).

The Role of AdWords: I will admit ignorance here. I don't use AdWords and never have. Maybe I would have more visitors if I did, but then again it could increase my bounce rate. Essentially I'm just not interested in advertising to get traffic. I'm happy with the traffic I get. I depend upon organic search and "word of mouth". I also get a lot of referrals from links people and companies put on their site(s), from links people put in various forums or social sites they visit, and links people put in sites such as Wikipedia. I stay "White Hat". I use no "Black Hat" SEO techniques (such as going to social sites or forums and linking to my site {aka 'SPAMMING'}).

2. I get over 1.3 million page views a month on one web site alone, and I think having started putting web sites online 15 years ago (one of the first sites I put online is still online today) qualifies me as having "established" sites. So I guess you're asking someone like me to reply.

But, I do watch channels. I do want to know what content does better than other content. I'm 60 years old, and pretty lazy, but I do statistically analyze my sites. Google Analytics has some very good site analysis tools. These days people talk a lot about 'channels' (I assume because of AdSense's introduction of 'channels'). In the 'old' days I did log analysis of my Apache log files. I still do log analysis. I also use Google Analytics. I also use Quantcast and a couple of traffic monitors.

In the end, it's just the use of statistical analysis techniques for decision making. Statistical analysis techniques are important. In my 'real' life I am a business consultant who essentially retired about 8 years ago. My clients over the years included Motorola and Harley-Davidson, which is some evidence that I'm not a lightweight in evaluating businesses and telling them what they're doing wrong (as well as what they're doing right). I have worked with companies in locations from Bangkok to Guadalajara to Paris (France, not Paris KY in the US) to Nairobi. Not all clients took my advice, but they paid me US$1250/day (six hours on-site/day) on 6 month plus contracts to US$1750 a day for shorter term contracts (plus all expenses) for my evaluations and advice whether they 'listened to me' or not. The biggest failure mode in businesses is the failure to utilize statistical analysis techniques, or if they are using them how to use them correctly. The same is true of 'brick and mortar' businesses as it is for web sites. Statistical Analysis (aka math).

To me when I read: "I am not interested in eCPM for channels, only the whole site." I know that person/business is not utilizing statistical analysis techniques, and if the person/company did they would better understand, and be able to react to, trends and events, as well as to better understand their strengths and their weaknesses, and reasons for successes and reasons for failures (Google FMEA) at all levels of the company.

3. Ummmm, yes. And a US$2 increase in eCPM will make a more significant increase in your daily income. And a US$3 increase (rinse and repeat)...

3 - Don't ask for advice because people will never tell you their secret.
The is no secret to tell. See PSS below.

4 - Lurkers - please remain lurking and don't come out of the woodwork!
OK - I'll go back to my inner sanctum. I get what I need by reading. Sorry I was so bold as to essentially call someone out.

@sutips - I hope this answers your question.

Sincerely,

Your friend in the internet world,

Elsmarc

PS: I updated my profile here today adding my "Home Page" so you can see one of my web sites.

PSS: I have revealed all my "secrets" in this post. If I haven't, please ask a more specific question. Asking "How Can You Get High eCPMs?" is so generic that you're almost asking "Tell me how to start a profitable internet web site". In short, do some research so you can refine your question.

PPSS: Some Things to Think About (for Continuity and Risk Reduction):

Content is King, Visitor Experience and Satisfaction, dedicated servers, load balancing, rsync each master server to a server at a data center in a different city with failover, Raid 1 on every server, full server daily backups {and *verify* each backup}, keep your kernel (preferably a tailored 'hardened' kernel) and scripts up to date, Think Long Term. Oh, and if you do social sites or any site where people can comment (aka 'post' such as a forum), keep spam out... :)

Have a Good, Profitable Day!


BTW - sutips; (member has stickymail off) and no web site in profile. Nothing in his/her profile. Now - What does that tell us? Hmmmm?

[edited by: Elsmarc at 11:31 pm (utc) on Oct 10, 2010]

netmeg




msg:4214899
 11:29 pm on Oct 10, 2010 (gmt 0)

Eh, as with all things, not everything applies to everyone. I have made no secret that I do well, but I still contribute my "secrets" and also ask questions.

Don't make me hold a rally to restore sanity in this forum. Cause I'll do it.

koan




msg:4214916
 12:11 am on Oct 11, 2010 (gmt 0)

Wow great post Elsmarc, thanks.

Elsmarc




msg:4214918
 12:18 am on Oct 11, 2010 (gmt 0)

Eh, as with all things, not everything applies to everyone.
You've got that right.

That is an interesting aspect of visiting 'webmaster' type forums. My focus is technical information forums. Some folks are selling 'widgets' where a totally different strategy applies. Some folks want to know how to make MFA sites (Ohhhh, I *hate* them!).

I'm a "long term" person (slow but consistent growth), while many are trying to 'jump in the game' now (from whence came my "The gold rush is over" reply) and want (and often expect) immediate financial success. When I started my first web site about 15 years ago I didn't even start it for profit. I started it because I traveled all the time and was bored in a furnished apartment in Royal Oak, MI while I was working with a client on a 8 month contract. I had a lot of time on my hands and learned html and coded my first site in a text editor (these days I use Dreamweaver, but some here may remember programs like SiteMill(?) from way back when). I did it because it was sorta fun, sort of a hobby. No advertisements or anything like that. I didn't do any advertising on any of my sites prior to 2003 which is when I started with AdSense. A fellow talked me into it when I announced I was shuttering my sites because they were costing me too much and taking up too much of my time. That was when I found out how much money one could make on the internet. I could hardly believe it.

I guess I should say electronic communications was a hobby of mine before the internet (as we know it today) so this all came together well for me. From 1986 through 1990 I had an Amiga 1000 running BBS-PC on a dial-up (the old modem-to-modem days). And in the 1980's I worked in military electronics design and manufacturing so I was on the old ARPANET (aka DARPANET in the military arena) which is now the internet.

That's why I said there are no 'secrets'. Each of us has our own personality, our own experiences, and our own way of approaching making a living via the internet. We do our SEO our way. Some of us even manage our own servers and networks. I started out on FreeBSD but these days I use CentOS on my servers. On my business side, I'm a Mac person and have been since 1986.

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