| 4:49 am on Sep 15, 2010 (gmt 0)|
|I'd highly advise you to integrate with Facebook & Twitter to increase your adsense earnings and site traffic. |
Why ? Based on what ?
| 5:06 am on Sep 15, 2010 (gmt 0)|
I have on Twitter around 27 thousand followers in 4 languages.
When I publish some very important message from me
and the PDF on the linked page is seen by 10 people,
Twitter is a real nonsens.
| 5:15 am on Sep 15, 2010 (gmt 0)|
You'll never see me on FB or Twitter. I'd rather spend my time doing something important.
| 5:33 am on Sep 15, 2010 (gmt 0)|
jetteroheller is right only few visitors comes from twitter looks like all of them are internet marketers and will not view other tweets. The only purpose I'm doing it is for SEO, for links coming from those social networking sites.
| 5:43 am on Sep 15, 2010 (gmt 0)|
|The only purpose I'm doing it is for SEO, for links coming from those social networking sites. |
Your time would be better spent on adding decent content for your site, and/or gaining links from related, worthwhile sites. That way, you will get decent traffic.
I've never spent a dime on advertising, not looked for links in over 4 years, never joined social networking sites (unless forced to, to get something removed), and I get IBL's all the time.
And IMO links from social networking sites are pretty worthless. A number use nofollow, and often the URL changes over time, so it never seems to age well like other links do.
Still, if social networking sites are the bandwagon for you, then climb aboard.
| 7:01 am on Sep 15, 2010 (gmt 0)|
I don't know about rest but it sure is a way to build a community and get some brand recognition and get some traffic to your site. It's working for me, however small the accounts are!
| 9:23 am on Sep 15, 2010 (gmt 0)|
|it sure is a way to build a community |
I'm an individual, unique, just like everyone else...I don't want to be part of pseudo communities:-)
| 9:52 am on Sep 15, 2010 (gmt 0)|
|I don't want to be part of pseudo communities:-) |
It's a community of bots.
Twitter is the greatest bots community in the internet.
China blocks Facebook and Twitter,
the government calls it a sensless waste of time
| 10:49 am on Sep 15, 2010 (gmt 0)|
Thanks for the guidance folks! I'll recheck and see how things work for us.
| 11:12 am on Sep 15, 2010 (gmt 0)|
|I don't want to be part of pseudo communities:-) |
I view Twitter and Facebook not as a major source of traffic.
Although I could see how these sites (especially Facebook) could bring MAJOR traffic to a site - one site that I am involved in (a Technorati top 10 in Politics) gets massive traffic from their Facebook presence that Facebook is in their top sources of traffic.
I have less than 10,000 followers on Twitter, but its benefits to me are:
- I have received contracts to produce a radio show (not the blogtalk variety)
- I have been quoted and profiled in two books
- I've had received invites for guesting on radio shows
- Even got an invite to guest on TV
All of which surely helps improve my traffic and bottomline. Even Adsense income indirectly
I also view Twitter as a learning tool:
- to get ideas of topics others are writing about (and not writing about)
- to learn of new studies and reports that I can write about
- new books to review
Broaden your views on social media and you can see how it can help your business.
| 11:31 am on Sep 15, 2010 (gmt 0)|
|Broaden your views on social media and you can see how it can help your business. |
Congratulations alika on your success however my sites nor even my widget trade worldwide is about social networking. Both trade and retail people come to my sites for facts, not, I hesitate to write this, waste away their day with idle gossip and speculation.
My industry was networking BEFORE networking was ever considered the "must have", and when I write "before" I mean hundreds of years, not just the past 10-20 years.
I belong to a worldwide community of very experienced trades people who meet several times a year in various countries for dedicated trade fairs and if we ever need to get in contact with each other we all know where each other is based.
Believe this or not, of all the millions of people employed in my industry there is realistically only one successful retail/trade forum board that discusses trade issues plus a couple of other boards that just simply has buy/sell offers, and they are the biggest waste of space going!
I have tried, I really have tried, however I have come to the conclusion that everyone is simply too busy at work unlike, seemingly, a massive amount of other people who can spend all day long at work on their social networking sites.
| 1:31 pm on Sep 15, 2010 (gmt 0)|
For our young visitors twitter and facebook are their most time spent sites. I think we have a generation gap with some webmasters here who don't like facebook and twitter.
Alika is right on!
| 1:35 pm on Sep 15, 2010 (gmt 0)|
Twitter is the CB radio of 2010
It's a fad & will die a natural death
| 1:55 pm on Sep 15, 2010 (gmt 0)|
|I think we have a generation gap with some webmasters here who don't like facebook and twitter. |
No, you have a reality gap, most of us here are trying to monetise their sites and if FB and T do not work for their audiences then why try and flog a dead horse?
For sure there are loads of all generations using both sites but implementing it on just any site does not guarantee success, there is a lot more to it than that.
|Twitter is the CB radio of 2010 |
It will temper down however I am quite impressed with the way some companies are using Twitter, for instance during this year's Tour De France the UK's Channel 4 made great use of it and I'm sure there are many other good examples of it however the reality is that some of us do not have great wads of cash nor spare time to throw at such projects and also monitor what's going on.
| 2:20 pm on Sep 15, 2010 (gmt 0)|
It's not a generation gap (I'm older than most of you put together) it's a vision gap. You either see the potential or you don't. (And it's no doubt true some niches can make better use of it than others)
As much as FB gets on my nerves, it's been a huge success for driving traffic in for some of my niches. And my little communities are out there evangelizing and spreading the good word about my sites to THEIR little communities, and my traffic and earnings (not just AdSense) are so far past all previous years combined now that, old as I am, I am totally sold.
Twitter has been less of a traffic driver for me, but the contacts and knowledge I've picked up (including from lots of WebmasterWorld members I never actually "talked" to other than in the forums here) has made it well well worth the time.
Search is fine if you have the patience for it. You're basically waiting for someone to need what you have and come find you. And if something changes and you lose your ranking, you're screwed unless or until you can figure out how to get it back. That's okay if it works for you, but it's become too passive for me. Search is an important tool for me, but don't want to necessarily wait for people to come to me, I want to go to THEM. And there's 500 million of THEM on FB.
But the more of you who stay away means the more opportunity for me. So I'm sure not gonna argue with anyone who thinks social media is just a huge time suck. I'm just gonna keep on growing my evil empire, thank you very much.
| 8:19 pm on Sep 15, 2010 (gmt 0)|
|As much as FB gets on my nerves, it's been a huge success for driving traffic in for some of my niches. |
Some topics work better than other for sure. Just that little LIKE button has really brought some decent traffic on one of my site. But it's also the type where people like to share and talk about. If you have a celebrity gossip site, I'm sure it'll work just as well. If you have a site about some obscure technical specifications for industry products, it's probably useless.
So netmeg, do you just use their plugins or do you also create a page/group on FB? If so, is it just about posting about the new content?
| 8:58 pm on Sep 15, 2010 (gmt 0)|
I have pages. Some of my WP sites automatically post updates to the pages. I also go in and talk to my peeps, and ask them their opinions. If I find an interesting article or video that might not be directly related to my sites, but that I think will be of interest, I'll post that too.
I'm not really trying to drive traffic TO the Facebook page, I'm trying to bring people FROM Facebook to MY sites.
Mostly I'm just me. The only difference is I cut out the profanity on the Facebook pages.
(Most of the time)
| 9:11 pm on Sep 15, 2010 (gmt 0)|
"The only purpose I'm doing it is for SEO, for links coming from those social networking sites."
Adding content is the best advice for getting links. I used to add my site to directories and social networks for a quick boost in seo, but that just fades out after a few weeks anyways. I guess if your site is new its not a bad idea to do this to get indexed fast. But.....
I get new links all the time from my new content and people adding a link to my page as a referral to what they wrote on my subjects and content. Thats the best practice in the long run.
| 3:08 pm on Sep 16, 2010 (gmt 0)|
Not sure how much it would really pay out as far as adsense websites, however we do get almost instant spidering from google on pages that we link from either twitter or facebook. But we're an ecommerce site and not article based.
| 3:22 pm on Sep 16, 2010 (gmt 0)|
Ditto what netmeg says.
Internet usage is fragmenting, search traffic has gone down 16% for me just like it has for Google search, and I expect both to continue to go down.
As traffic continues to fragment from social networking, blogging, online games, video, audio, mobile users, tablet users, apps, etc. the webmasters who take it all in and leverage the strengths of each will come out on top. That's where I want to be.
| 11:58 pm on Sep 16, 2010 (gmt 0)|
We tied into FB pretty tightly and it's really starting to payoff. I never bothered with FB until I went to my daughters fieldtrip and saw EVERY kid in 4 highschools all on FB.
So I dove in, started using my FB account like a "regular person" and then figured out the best way to hook it into our sites.
Slow start, the network effects are really kicking in now. FB will soon beat all traffic sources for us with the exception of Google. Pretty big numbers we are talking about.
Whats even better is that as I pointed out in another thread, the FB stuff for reasons unknown is giving us a huge bump in Google.
While I have mastered FB and still cant seem to make headway in twitter despite months of research and testing.
| 5:04 am on Sep 17, 2010 (gmt 0)|
drall can you give us some tips re: facebook on how to increase number of group members, for example? Thanks!
| 1:40 pm on Sep 17, 2010 (gmt 0)|
Increasing the fan numbers is the main focus for us born2run.
I am part of the generation gap. I hate all things social and regularly mock them in the office with my employees who also are the same way. We are just to technical and to old.
Here is what I did.
- Dove into FB on my personal page full steam. Interacted with hundreds of old friends, interacting with them and making posts of various things. I have around 600 friends within 3 weeks of turning my personal FB page on. This is a great sample size to draw general population interest on various things. Understand what is making FB users tick.
- Watch what people "like", this takes most of the time. Get a feel for what works as bait.
- Make sure your business FB page is very sharp, the logo/icon is just as important as the content you post. Eyegrabbing, sharp, clean.
- Standardize your posts design wise
- Post once per day, I have found 11am - 3pm EDT to be the optimal time. Do not post more then once per day, overposting will cause you to loose followers.
- Know your niche, see what your competitors post. See what the users are following. Take that data and refine it.
- This is the most important part in my opinion. When you make your daily post, pepper it with keywords that will trigger in other groups. Millions of FB groups will automatically bring in your post based off of keywords. This is free exposure to possible fans and our biggest source of growth.
- Do not use the like button on your site, use the become a fan button and point it to your page. Turn your users into fans!
- Once you have fans the real network effects kick in when they like one of your daily posts. This pumps your post out to that fans news feed and exposes you to all of their friends. Then new fans kick in.
Once you hit a few hundred fans it will start taking on a life of it's own. That's what I did. Hope it's useful.
| 2:36 pm on Sep 17, 2010 (gmt 0)|
I mostly agree, although I use both the "become a fan" button AND the Like button; because to a large degree, when someone "likes" one of my events, whether or not they've become a fan - some of their friends will come along to see what's up too.
That's why, if you do use the "Like" button, it's important to make whatever you want them to like sound enticing. In my case, it's the page (or post if I'm using WordPress) title.
I do automate some tasks (like feeding new posts up to the blog) but I am very careful not to automate everything. You need to come across as human, not a bot.
| 2:48 pm on Sep 17, 2010 (gmt 0)|
This is not meant as a criticism of anyone:
|Interacted with hundreds of old friends, interacting with them and making posts of various things. |
This is precisely why I personally have absolutely zero interest in such sites. Interreacting with hundreds of so-called old and new "friends" has as much interest to me as giving away my money standing on a street corner...ok, I can't find an apt analogy right now:-)
It certainly is not a generational thing since I know many young people, 16-30, who also hate the entire FB thing, even my own daughters, coming up 27 and 23, have virtually stopped using it however I have noticed that the ones who do use it seem to be the people who do not go out and socialise in pubs/bars/restaurants/local events/etc.
Anyway, good pointers drall, possibly my best way forward if I were to try it again would be to get an enthusiastic FB user to do the company stuff and see what happens however this really is me:
|If you have a site about some obscure technical specifications for industry products, it's probably useless. |
| 7:19 am on Sep 18, 2010 (gmt 0)|
This is all fascinating and scary.
Although my pages on other sites all have social networking "like" options for users, I rarely use social media to link to my own pages or websites. Not because I frown on the whole thing - I don't; I too think it's the wave of the future. But because I have a rather pathetic social base to start with and because my niches are of absolutely zero interest to my friends. My friends are not my market.
I guess I should start "meeting" people online who are my market, but that's a full-time job in itself and involves creating multiple personas, and if I'm going to do that, or so I tell myself, I might as well be writing fiction, which I can't do right now, which is the reason I got into web content in the first place.
I understand that being self-employed is sink or swim. I've been self-employed on a part-time or full-time basis for many years. But it's darn hard to fight the forces of stubbornness and being set in your ways - an attitude working for yourself encourages.
Has anyone who fits my profile found success in social media? As in...who does NOT already have an established base of personal friends and acquaintances who have even a vague interest in the niche? Does not have opportunities to attend live networking events with the target market? Has very little contact with the market? Inspiration would be nice.
As others have said, not every approach works for everyone. And the great thing about the Internet is its ability to accommodate a diverse group of talents and lifestyles. But it's also a place where one tends to fall into a comfortable slot and sit there. Is there anyone who's ventured out of their slot and never looked back?
What I keep thinking is that the ultimate solution is to get big enough to hire someone or go into partnership. Service professions really are exploding. I recall reading a while back about a teenager in Australia who began a business planning parties - not corporate events, but fun parties. He was good at throwing parties and made that into his career. And so many people are providing services now virtually. This is a radical thing - the scope and availability of services. It's only going to increase.
What I'm thinking is that for a while, we'll need to step outside our comfort zones to survive, but that eventually we're all going to become a complex network of skills and rely on each other for specialization. It would actually be pretty darn cool if we could easily form cooperative ventures. I wouldn't have to be wrestling with learning webmaster stuff that is definitely not native to my intelligence or networking with strangers when all I want to do is hole up in a comfy ball, writing...and I know I've met others who would much rather socialize than write...and far fewer who love both.
[edited by: Lapizuli at 7:25 am (utc) on Sep 18, 2010]
| 10:49 am on Sep 18, 2010 (gmt 0)|
BTW, I started in June an experiment with Be-a-Magpie Twitter advertising. After 2 tweets with 0 earnings, at this time about 7000 followers, I stoped this ads.
Just today, I got an email, that my account has been suspended.
I just tried to cancel thsi account, but can not log in to cancel.
| 12:42 pm on Sep 18, 2010 (gmt 0)|
|my niches are of absolutely zero interest to my friends. My friends are not my market. |
Neither are mine. Very little cross over, except for a few that probably were just "liking" my pages out of loyalty at the beginning, rather than genuine interest.
You don't have to hit up your own friends to be successful using Facebook. In fact, I kinda hate that (I have a relative who trolling through every kind of pyramid - scuse me, multi level marketing - scheme there is, from Amway to telephone service to "supplements". It's hugely annoying)
You can encourage people with common interests or needs for your goods or services to talk to each other.
You can offer your customers a place to interact with you with feedback or about issues (careful - must be monitored closely)
You can treat your Facebook page like a VIP area where your fans get something that they don't get anywhere else. In my case, I give them extra information that they don't get on the site.
You can run contests and/or give away promotions.
If you have the budget for it, you can run FB ads and target your competitors FB pages or friends (or other specific demographics) and bring them over to your page.
| 7:20 pm on Sep 18, 2010 (gmt 0)|
Hmm, that is inspiring, actually. Darn it.
Netmeg, can one arrange a Facebook page so it can handle multiple niches? So people interested in blue tech widgets don't have to hear the page owner talking about crafting purple poppets?
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